Upgraded HDR-Capable LED Technology from Daktronics to Improve Experience for Kansas City Royals
December 10 2020 - 2:48PM
When baseball returns to Kauffman Stadium in 2021, the main video
display will feature HDR capability and a 138% increase in pixels
to bring higher resolution imagery to Kansas City Royals fans from
a new LED video installation from Daktronics (NASDAQ-DAKT) of
Brookings, South Dakota. A new Hall of Fame display in left field
and two updated fence displays will also be installed early in 2021
for a total of 10,624 square feet of HDR-capable displays, third
most in all of baseball.
“We are very excited to bring these new and improved video
boards to our fans at Kauffman Stadium,” said Royals Chairman and
CEO John Sherman. “We believe everyone will enjoy the enhanced HDR
presentation of CrownVision while the new Hall of Fame board will
provide great entertainment possibilities together with dynamic
ways for our corporate sponsors to connect with our fans. We can’t
wait to welcome our fans back to The K next season to share these
new experiences together.”
The new highlight in the outfield is the Hall of Fame display in
left field which is also HDR capable. It will measure 20.5 feet
high by 108 feet wide for more than 2,200 square feet of digital
display space. For comparison, it would take 206 60-inch
televisions to cover the entire display face.
“The improved resolution of the CrownVision and fence displays,
along with the addition of the Hall of Fame display, will have a
major positive impact on the fan experience at Kauffman Stadium,”
said Daktronics President and CEO Reece Kurtenbach. “We’re excited
to continue our longstanding partnership with the Kansas City
Royals and to update the display we installed prior to the 2008
season. The advancement in technology over the years, including HDR
capability, will certainly be on display and entertaining their
fans for years to come.”
Fitting into the same size and shape of the
existing CrownVision center field display, the upgraded technology
will bring more than 3.5 million pixels to the main view feature.
It will still be the eighth-largest video board in all of baseball
and the fourth professional baseball team to have an HDR-capable
main video board. The upgraded fence displays will bring another
700,000+ pixels and the new Hall of Fame display brings almost
900,000 pixels to the outfield. All displays will feature
15-millimeter pixel spacings using Surface-Mount Device (SMD) LED
technology.
The main display will remain the same size at 105 feet high by
85 feet wide and the two fence displays will each measure 7 feet
high by 127 feet wide. The new installation will feature improved
resolution for better image quality and increased brightness to
share videos, stats, graphics and sponsor messages with fans
throughout the ballpark.
Daktronics has grown with the sports industry from the company’s
beginnings in 1968. Today, the company has integrated LED super
systems in nearly 60 percent of all professional sports facilities
in the United States. For more information on what Daktronics can
provide, visit www.daktronics.com/professionalsports.
About the Kansas City
RoyalsThe Kansas City Royals’ baseball club is in its 52nd
season of existence. Established in 1969, the Royals compete in the
American League Central Division. The franchise has won two
World Series titles (1985, 2015) and have been champions of the
American League four times (1980, 1985, 2014, 2015). The
Royals were purchased by John J. Sherman and his investment group
in November, 2019.
About DaktronicsDaktronics helps its customers
to impact their audiences throughout the world with large-format
LED video displays, message displays, scoreboards, digital
billboards, audio systems and control systems in sport, business
and transportation applications. Founded in 1968 as a USA-based
manufacturing company, Daktronics has grown into the world leader
in audiovisual systems and implementation with offices around the
globe. Discover more at www.daktronics.com.
SAFE HARBOR STATEMENTCautionary Notice: In
addition to statements of historical fact, this news release
contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995 and is intended to
enjoy the protection of that Act. These forward-looking
statements reflect the Company’s expectations or beliefs concerning
future events. The Company cautions that these and similar
statements involve risk and uncertainties which could cause actual
results to differ materially from our expectations, including, but
not limited to, changes in economic and market conditions,
management of growth, timing and magnitude of future contracts,
fluctuations in margins, the introduction of new products and
technology, the impact of adverse weather conditions and other
risks noted in the Company’s SEC filings, including its Annual
Report on Form 10-K for its 2020 fiscal year. Forward-looking
statements are made in the context of information available as of
the date stated. The Company undertakes no obligation to update or
revise such statements to reflect new circumstances or
unanticipated events as they occur.
MEDIA RELATIONSJustin OchsnerPublic
Relations/MarketingTel 605-692-0200Email
justin.ochsner@daktronics.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/55530a3a-a2c0-4f75-855d-908ad5d92fd3
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