Daktronics and Stats Perform Partner to Generate Captivating Graphics Packages for In-Arena and Out of Home Digital Signage
August 31 2020 - 10:22AM
Business Wire
The Two Companies Will Work Together to Drive
New Capabilities and Offerings for Digital Signage, Accelerating
Sponsorship Activation for Venues and Digital Signage Owners
Stats Perform, the SportsTech leader in data and AI and
technology, and Daktronics (NASDAQ-DAKT) of Brookings, South
Dakota, today announced a partnership to deliver the latest in data
visualizations for digital signage both in and outside sporting
venues.
The partnership combines Daktronics’ expertise in large-format
LED video displays with Stats Perform’s industry-leading live
premium scores and sports insights to create a more immersive fan
engagement offering. In addition to offering the latest premium
live, predictive and analytical match data over scoreboards and
digital displays, the two companies will work together to generate
new data visualizations on digital signage, helping teams and venue
owners maximize their sponsorship activation.
“This partnership allows our two companies to work together to
simplify the process for customers we have in common as well as
expanding to new customers to deliver on their statistical needs,”
said Will Ellerbruch, Daktronics national sales manager. “It’s
extremely easy to integrate Stats Perform’s data into our
technology. In return, it gives the vital, additional information
that fans expect to see at a live sporting event.”
Daktronics and Stats Perform already work with major venues
around the world providing live scores, insights and out-of-town
scoreboard offerings. In formalizing a new partnership, the two
companies will leverage their unique expertise to offer a more
robust and analytical data offering that will transform the fan
experience and generate new sponsorship revenue for stadium owners.
In-Venue and digital signage providers can now get their robust
data visual offerings directly from Daktronics.
“If you look at any modern sports stadium, the use of digital
signage is becoming more prevalent and has become a vital way to
keep fans engaged, excited and informed throughout any event,”
Stats Perform Senior Vice President of Global Partners and Channels
Wayne Ford said. “Whether it’s on the main scoreboard, or digital
signage elsewhere inside or outside the stadium, effective data
visualizations have a way of attracting fan attention, while
driving new sponsorship opportunities for the venue. Daktronics and
Stats Perform have so much experience in the space and this
partnership offers a seamless fit to help us transform large format
data visualizations covering the game today.”
Daktronics is part of Stats Perform’s Sports Partners
Intelligence Network (SPIN), which connects top technology and
consulting partners with Stats Perform’s leading data and
SportsTech solutions to develop new offerings for the sports
market. Stats Perform brings innovative sports solutions to life
for betting, media and team/player performance and is a leader in
leveraging AI to challenge how the games and players are measured.
SPIN partners range from broadcast infrastructure providers to
high-tech AI companies to system integrators and beyond, creating a
robust partner ecosystem to meet the industry’s needs.
About Stats Perform
Stats Perform is the market leader in SportsTech providing the
most trusted sports data and the latest advancements in applying AI
and machine learning to deliver better predictions for teams,
sportsbooks and a more engaging broadcast, media and fan
experience. The company collects the most detailed sports data to
create new experiences across sports. Leveraging the richest sports
database, Stats Perform enhances sports competition and
entertainment through machine learning and computer vision to
create advanced predictions and analysis – be that for digital and
broadcast media with differentiated storytelling, tech companies
with reliable and fast data to power their innovations, sportsbooks
with in-play betting and integrity services, or teams with
first-of-its-kind AI analysis software. For more information, visit
StatsPerform.com
About Daktronics
Daktronics helps its customers to impact their audiences
throughout the world with large-format LED video displays, message
displays, scoreboards, digital billboards, audio systems and
control systems in sport, business and transportation applications.
Founded in 1968 as a USA-based manufacturing company, Daktronics
has grown into the world leader in audiovisual systems and
implementation with offices around the globe. Discover more at
www.daktronics.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200831005443/en/
Stats Perform Contacts: Reed
Findlay, Stats Perform Corporate Communications Manager
media.relations@statsperform.com / +1
847-583-2642
Sarah Butler, Stats Perform PR Manager
Sarah.butler@statsperform.com / +44 07432631237
Daktronics Contacts: Justin
Ochsner, Marketing Justin.Ochsner@daktronics.com / +1
605-692-0200
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