YORK, June 16, 2022 /PRNewswire/ -- Criteo S.A.
(NASDAQ: CRTO), the Commerce Media company, welcomes the French
Competition Authority's favorable decision released today to accept
commitments offered by Meta (previously Facebook) to address the
authority's competition complaint relating to Meta's termination of
its ad buying partnership with Criteo. As part of the accepted
commitments, Criteo will be reinstated as an authorized partner,
restoring the company's ad buying capabilities on Facebook and now
Instagram. Today's news follows a complaint initiated by
Criteo in September 2019.
"We are very pleased with today's decision from the French
Competition Authority to accept Meta's commitments. Positive
outcomes such as this can ensure that large platforms like Meta
operate with partners and the ecosystem with open and fair
competition and without self-preferencing. We appreciate the
continuing work and expertise in this case and in our industry by
the French Competition Authority. Meta ultimately proposed strong
commitments to address our complaint and we look forward to once
again partnering with Meta to buy ad inventory on their platforms
on behalf of our clients using our data and leading ad buying
optimization technologies," commented Ryan
Damon, Chief Legal Officer at Criteo.
The objective of the original complaint was to recreate a level
playing field for the industry by restoring Criteo and other
companies' ability to access Meta's Facebook platform on fair terms
and establishing clear and transparent guidelines to prevent the
platform from unfairly favoring its own services on its
platform at the expense of its competitors.
As the French Competition Authority stated in its own release
available here, Meta has agreed to a series of commitments which
apply to Criteo and any other similar harmed companies in
France, among them:
- Re-establish Criteo's partner status and badge with Meta.
- Re-offer the same bidding API to Criteo to enable the company
to utilize its own buying optimization technologies and its own
data to buy ad inventory across various Meta platforms, including
Facebook and Instagram for Criteo's advertiser clients.
- Use this bidding API to run ad campaigns on the platform
Criteo (NASDAQ: CRTO) is the global commerce media company that
enables marketers and media owners to drive better commerce
outcomes. Its industry leading Commerce Media Platform connects
22,000 marketers and thousands of media owners to deliver richer
consumer experiences from product discovery to purchase. By
powering trusted and impactful advertising, Criteo supports an open
internet that encourages discovery, innovation, and choice. For
more information, please visit www.criteo.com.
Criteo Investor Relations
Melanie Dambre, Investor Relations, firstname.lastname@example.org
Criteo Public Relations
Jessica Meyers, PR, Americas, email@example.com
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