LOUISVILLE, Ky., March 3, 2021 /PRNewswire/ -- Creative
Realities, Inc. ("Creative Realities," "CRI," or the "Company")
(NASDAQ: CREX, CREXW), a leading provider of digital marketing
solutions, has been engaged to provide a full suite of integrated
digital signage solutions to one of the world's largest
international convenience store chains with a footprint expected to
eclipse 14,000 stores in the United
States and Canada during
2021. This engagement expands the customer relationship by adding
procurement services, hardware sales, and the utilization of CRI's
proprietary platform to manage content displayed on digital menu
boards throughout the customer's expansive network of stores. CRI
will provide software services to the customer's menu board network
through their software-as-a-service ("SaaS") subscription license
model for an initial term of thirty-six (36) months.
In Q4 of 2020, CRI began procuring hardware on behalf of the
customer in anticipation of continued digital menu board rollout
and conversion activities. Throughout Q1 of 2021, CRI began to
convert 8,000+ menu board displays to Clarity, the company's
purpose-built content management menu board solution. The
engagement is expected to grow to 10,000+ displays within the first
year, with an additional 2,000 displays added each subsequent year
for the foreseeable future.
"CRI is uniquely qualified to take on an engagement of this
magnitude, with the technical tools and agile infrastructure
required to easily scale to thousands of locations," said
Rick Mills, CEO of CRI. "We're proud
of the work we've done to-date, and we're enthusiastic about taking
our collaboration to the next level."
CRI will now manage all menu board design and implementation,
transitioning stores from static menu boards to a more dynamic
approach, taking advantage of dayparting to highlight different
menu items throughout the day. The CRI solution including the
Clarity platform provides rich analytics to help evaluate store
performance and make necessary menu adjustments to sell more
effectively to patrons throughout the day. The CRI analytics team
will work closely with the company's technical staff to interpret
aggregate data for overarching changes throughout the full network
of stores, while empowering regional staff to tailor menu offerings
to their local clientele.
CRI is assisting this vast chain of convenience stores to move
aggressively to integrate technology into the in-store experience,
keeping the company on the forefront of technology innovation in
the convenience retailing industry.
To learn more about Creative Realities, visit
https://cri.com/.
About Creative Realities, Inc.
Creative Realities
helps clients use the latest omnichannel technologies to inspire
better customer experiences. Founded over 15 years ago, CRI
designs, develops and deploys consumer experiences for high-end
enterprise level networks, and is actively providing recurring SaaS
and support services for more than fifteen diverse vertical
markets, including but not limited to Automotive, Advertising
Networks, Apparel & Accessories, Convenience Stores,
Foodservice/QSR, Gaming, Theater, and Stadium Venues. The Company
has offices across North America
with active installations in more than 10 countries.
Cautionary Note on Forward-Looking Statements
This
press release contains certain statements that are "forward-looking
statements" under Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934 and includes,
among other things, discussions of our business strategies, future
operations and capital resources. Words such as "estimates,"
"projected," "expects," "anticipates," "forecasts," "plans,"
"intends," "believes," "seeks," "may," "will," "should," "future,"
"propose" and variations of these words or similar expressions (or
the negative versions of such words or expressions) are intended to
identify forward-looking statements.
Given these uncertainties, and the fact that forward-looking
statements represent management's estimates and assumption as of
the date of this press release, you should not attribute undue
certainty to these forward-looking statements. We assume no
obligation to update any forward-looking statements publicly, or to
update the reasons why actual results could differ materially from
those anticipated in any forward-looking statements contained in
this press release, even if new information becomes available in
the future.
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SOURCE Creative Realities, Inc.