RESTON,
Va., Sept. 12, 2023 /PRNewswire/ -- As the NFL
kicks-off its 2023-2024 season, Comscore, a global trusted partner
for planning, transacting, and evaluating media, today announced
the continuation of its successful media measurement collaboration
with the Green Bay Packers, one of the nation's oldest professional
sports teams.
The two-year agreement includes the continued use of Comscore's
cutting-edge local television and digital measurement solutions as
well as an extension of Comscore's social measurement platform,
providing a comprehensive measurement package for the Green Bay
Packers.
One of the most-storied franchises in the history of the sport,
the Packers have won the most championships of any NFL team, with
13 in total, and it's the third-oldest franchise in the League,
dating back to 1919. The Green Bay Packers also boast one of the
most devoted fanbases in all of sports. Fans tune into Packers
games as well as their original programming such as Packers Live
and Total Packers with Matt LaFleur.
Of note will be Comscore's measurement of the Packers 16 markets
where their shows air. Comscore's Local TV measurement allows for a
comprehensive look at what Packers fans are watching in support of
programming insights and ad sales.
"We pride ourselves on knowing and understanding our fans so we
can deliver great experiences. Because Packers fans connect with us
from all over the world, we rely on data to understand how our fans
are consuming content in our 16+ television markets, on the web and
on our social channels" said Garrison
Cummings, Assistant Director, Brand & Marketing for the
Green Bay Packers. "Comscore's suite of audience solutions across
all platforms allows us to understand who is watching our games and
provides us with insights to drive our social and digital channels.
This allows us to create better experiences for our fans and
deliver value for our partners through our platforms."
"While consumer behavior has changed dramatically over the last
three years, one thing that has not changed is America's love of
football. Live Sports, and certainly the NFL, continue to drive
television consumption, no matter the platform in which households
(HHs) receive their NFL signal," said Carol
Hinnant, Comscore's Chief Revenue Officer. "The Green Bay
Packers have been breaking records and inspiring fans for over a
century: Comscore is proud to supply its local market solutions to
help the Packers continue to build their fan base, produce
programming that resonates and drive ratings and potential
championships for decades to come!"
As the leader in local television measurement, Comscore is at
the forefront of the industry's evolution. Powered by more than 75
million TVs in the U.S., Comscore offers stability in its
measurement, granular reporting down to the quarter hour and
reporting in 48-hours with Comscore TV Pulse Data. Comscore's local
TV solution combines real-world TV viewership information with
advanced household-level consumer and demographic data, providing
greater accuracy to customers' advertiser base. Pairing Comscore's
local market leadership with its digital and social reporting
provides unprecedented insights for brands navigating the local
market advertising eco-system.
The partnership will be in the spotlight on September 26, 2023, when the Green Bay Packers'
Assistant Director, Brand & Marketing, Garrison Cummings, joins the live webinar,
Scoring with Comscore: A Data Driven Approach for
Winning Insights on Sports and Fans. For details, visit
comscore.com/scoring
Media Contact
Andrew
Young
KCSA Strategic Communications for Comscore, Inc.
comscore@kcsa.com
About Comscore
Comscore (NASDAQ: SCOR) is a global, trusted partner for
planning, transacting, and evaluating media across platforms. With
a data footprint that combines digital, linear TV, over-the-top and
theatrical viewership intelligence with advanced audience insights,
Comscore empowers media buyers and sellers to quantify their
multiscreen behavior and make meaningful business decisions with
confidence. A proven leader in measuring digital and TV audiences
and advertising at scale, Comscore is the industry's emerging,
third-party source for reliable and comprehensive cross-platform
measurement.
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SOURCE Comscore, Inc.