Industry leaders from ad-supported streaming
television will work together to help build a healthy ecosystem
that values independent voices & programming
LOS
ANGELES, June 13, 2023 /PRNewswire/ -- The
Independent Streaming Alliance (ISA) announced its official
formation today with Cineverse (NASDAQ: CNVS) joining as a founding
member. The ISA is a pro-competitive independent industry forum to
proactively engage and work collaboratively with consumers,
platforms, and media. Additional ISA founding members include Allen
Media Group, Chicken Soup for the Soul Entertainment, Future Today,
kweliTV, Revry, Scripps, Tastemade, TMB (Trusted Media Brands), and
Vevo.
Together, the ISA founding companies offer over 2,200
independent streaming touchpoints, which generate more than half a
billion hours of watch time every month, representing a diverse,
highly engaged audience of consumers globally.
"The formation of the ISA marks a significant milestone for
independent streamers," said Erick
Opeka, President & Chief Strategy Officer at Cineverse.
"With Cineverse as a founding member, we are committed to driving
positive change and shaping the future of streaming. While major
players in the industry are reducing their content offerings, our
mission is to provide one of the most extensive content libraries
available, as we work towards growing our audience and ensuring
consumers have a wide array of options to choose from when it comes
to their viewing preferences."
In addition to representing independent players, the alliance
will also highlight and represent minority-owned businesses such as
Allen Media Group, Future Today, and kweliTV, and will use its
platform to advocate for more diverse programming and a more
equitable playing field industrywide.
The ISA currently has three working groups including
measurement, distribution, and demand, which all represent key
areas of opportunity and challenge for independent streamers in the
marketplace.
- The Measurement working group will help establish the overall
reach of alliance members and work to establish collective value
for platforms and brand marketers, including working with 3P
measurement providers, aggregating viewership, and jointly
messaging the virtues of the alliance that promotes our value to
platforms and brand marketers. The ISA has selected iSpot.tv as an
audience and ad measurement partner to help quantify the total
unique reach of the alliance and to lay foundations for utilizing
iSpot's streaming and cross-platform measurement capabilities as a
possible currency.
- The Distribution working group is focused on developing and
sharing best practices for growing audiences, while also working
directly with platforms to ensure that there are fair business
practices in place and an even playing field for everyone.
- The Demand working group is focused on working with SSPs, DSPs,
brands, and agencies to ensure its members' advertising may be
purchased and sold seamlessly in compliance with industry norms,
whether through direct IO or leading programmatic buying
platforms.
The ISA will continue to recruit members across the spectrum of
independent ad-supported video streaming services distributed on
televisions and other connected devices.
Leaders from the ISA were on stage at the StreamTV show
June 12th in Denver on a TVREV panel and will also appear
on the Cynopsis Big TV show June
13th in NYC with iSpot for a panel on measurement. For more
information and/or to apply to join the ISA, please visit
www.independentstreamingalliance.com.
About Cineverse
Cineverse is a global streaming
technology and entertainment company with one of the world's
largest portfolios of owned and operated streaming channels, all
powered by its advanced, proprietary technology platform. Cineverse
currently features enthusiast brands for subscription video on
demand (SVOD), advertising-based video on demand (AVOD) and free,
ad-supported streaming television (FAST) channels. Cineverse
entertains consumers around the globe by providing premium feature
film and television series, enthusiast streaming channels and
technology services to some of the world's largest media, retail
and technology companies. For more information, please visit
www.cineverse.com.
Press Contacts for Cineverse:
For Media
The Lippin Group for Cineverse
cineverse@lippingroup.com
For Investors
Cineverse
Julie Milstead
424-281-5411
investorrelations@cineverse.com
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SOURCE Cineverse Corp.