LAS VEGAS and RENO, Nev., Aug. 2,
2021 /PRNewswire/ -- Caesars Entertainment, Inc.
(NASDAQ: CZR) today unveiled Caesars Sportsbook, a new way
to experience sports betting with a multi-million dollar
comprehensive marketing campaign. The culmination of a drive to
create a best-in-class sports betting experience befitting the
nation's largest gaming operator, Caesars Sportsbook combines the
company's sports betting assets under one brand anchored by an
easy-to-navigate app that integrates mobile sports betting with
Caesars' singular loyalty program, Caesars Rewards.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8834556-caesars-entertainment-sports-betting-app-caesars-sportsbook/
"We are excited to launch our new comprehensive marketing
campaign for Caesars Sportsbook. The rebranded and upgraded
offerings for our Caesars Sportsbook will provide customized
offers, flexible limits, a wide range of betting lines, and an
intuitive user experience. Caesars Sportsbook also brings players
into an empire of play where, win or lose, every wager gives them
more through our award-winning Caesars Rewards," said Tom Reeg, CEO of Caesars Entertainment.
The Caesars Sportsbook app operates on Liberty, the company's
owned and integrated tech stack. Caesars Sportsbook offers more
options for wagering, making it the most dynamic sports betting app
available.
- Every bet earns – win or lose, every wager gives you
more with Caesars Rewards. Each bet earns Caesars Rewards Tier
Credits and Reward Credits. Caesars Sportsbook links with Caesars
Rewards, making it as easy to earn and redeem online as it is in
person at one of Caesars' more than 50 destinations across 16
states. Reward Credits earned within the Caesars Rewards network
can be redeemed everywhere, meaning everything you earn online can
be used for free play, dining, getaways, and specially curated
sports and entertainment experiences
- Hundreds of ways to wager – Caesars Sportsbook provides
extensive odds and flexible limits, making it the most dynamic way
to bet sports
- Easy to play – Caesars Sportsbook makes it easy to get a
bet down and ensures less interruption in the user experience
- A trusted name in casino entertainment – Caesars
Sportsbook has safe and secure payment options and best-in-class
partnerships
The Caesars Sportsbook mobile app using the Liberty technology
is live in eight states – Colorado, Indiana, Iowa, Michigan, New
Jersey, Tennessee,
Virginia, and West Virginia. And will soon be live, pending
regulatory review, in Arizona,
Maryland, and Louisiana.
In Illinois, Nevada, and Washington, DC, markets where bettors are
required to be at or near a Caesars Sportsbook retail location to
register, bettors will now have access to the new Caesars
Sportsbook by William Hill app. The
Caesars Sportsbook by William Hill
app offers an upgraded look and link to Caesars Rewards.
"Caesars Sportsbook puts the bettor at the center of
everything," said Eric Hession,
Co-President of Caesars Digital. "We understand that we need to be
nimble, we need to give bettors what they want in terms of depth of
odds and breadth of sports, and we need to make our app easy and
fun to navigate. But beyond that, we want to treat every Caesars
Sportsbook player like a Caesar. And that means generous offers and
a way to earn through Caesars Rewards."
True to the legendary Caesars brand, Caesars Sportsbook is a
leader out of the gate, providing an expansive array of wagering
opportunities, including live in-game betting. With the power of
the Caesars Empire behind it, Caesars Sportsbook offers flexible
limits on the bets players want to make as well as exclusive profit
boosts. In celebration of the launch, first-time Caesars Sportsbook
app users will have the opportunity to place their first bet, up to
$5,000, risk-free.
The Caesars Sportsbook brand leads in market access for
legalized sports betting and has the most retail locations in the
US. Caesars Sportsbook will also be launched outside of the
Company's casinos and resorts in such places as Capital One Arena,
Chase Field, Monmouth Park
Racetrack, Mountaineer Casino & Resort, Prairie Meadows Casino
& Racetrack, and Turtle Creek Casino, expanding the Company's
presence in key gaming markets.
To bring the brand to life and educate customers on what it
means to bet like a Caesar, Caesars Sportsbook is deploying a
nationwide advertising campaign with actor-comedian JB
Smoove embodying the legendary Caesar. As an avid sports
fan, Smoove seamlessly aligns with the brand's vision. The
series of spots also features Patton
Oswalt as Carl, one of Caesars' biggest fans who's
already playing on Caesars Sportsbook and earning Caesars
Rewards.
"Sports bettors deserve a sports betting experience that treats
them like royalty," said Chris
Holdren, Co-President of Caesars Digital. "In our world,
everyone's an emperor, and the Caesars Sportsbook app delivers an
experience worthy of them. We invite people to play with us online,
stay with us at our resorts and experience their favorite sports in
new ways through our unparalleled partnerships."
Caesars is the official casino sponsor and an official sports
betting partner of the NFL. The Company also has partnerships with
the NBA, NHL, MLB, and several individual teams. Caesars
recently announced an expanded partnership with the New Orleans
Saints resulting in their iconic stadium being renamed the Caesars
Superdome. Caesars Sportsbook will continue to partner with
celebrity ambassadors and trusted voices in the sports industry,
with more partnerships and content champions to be announced soon.
For refreshing, real-time industry updates and to join the empire
of like-minded Caesars, players can engage with the Caesars
Sportsbook handle @CaesarsSports on Twitter, Instagram and
Facebook.
About Caesars Entertainment, Inc.
Caesars
Entertainment, Inc. (NASDAQ: CZR) is the largest
casino-entertainment company in the US and one of the world's most
diversified casino-entertainment providers. Since its beginning in
Reno, NV, in 1937, Caesars
Entertainment, Inc. has grown through development of new resorts,
expansions and acquisitions. Caesars Entertainment, Inc.'s resorts
operate primarily under the Caesars®, Harrah's®, Horseshoe®, and
Eldorado® brand names. Caesars Entertainment, Inc. offers
diversified gaming, entertainment and hospitality amenities,
one-of-a-kind destinations, and a full suite of mobile and online
gaming and sports betting experiences. All tied to its
industry-leading Caesars Rewards loyalty program, the company
focuses on building value with its guests through a unique
combination of impeccable service, operational excellence and
technology leadership. Caesars is committed to its employees,
suppliers, communities and the environment through its PEOPLE
PLANET PLAY framework. Know When To Stop Before You Start.®
Gambling Problem? Call 1-800-522-4700. For more information, please
visit. www.caesars.com/corporate.





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SOURCE Caesars Entertainment, Inc.