Brera Holdings PLC (“
Brera” or the “
Company”)
(
Nasdaq: BREA), the only publicly traded multi-club
ownership company focused on football (American soccer), today
announced that as of 10:00 AM EST this morning, its Class B
Ordinary Shares began trading on Upstream, a MERJ Exchange market
and global securities trading app, under the ticker symbol BREA.
The dual listing on Upstream provides
international investors worldwide with streamlined access to Brera
Holdings PLC shares using just an app.
Investors outside the U.S. can now deposit or
trade Brera Holdings PLC securities by downloading Upstream from
their preferred app store at https://upstream.exchange/, creating
an account by tapping sign up, and completing a simple KYC identity
verification. Investors may then either deposit their Brera
Holdings shares or fund their account with credit, debit, PayPal,
USD, or USDC to buy Brera Holdings shares. Trading will commence
when an existing shareholder places an offer for sale on Upstream,
establishing the first trade.
U.S. persons may not deposit, buy, or sell
securities on Upstream.
Details on the Brera Holdings listing, deposit,
and trading instructions can be found at
https://upstream.exchange/breraholdings. The Upstream market is
open five days a week, 20 hours a day, Monday to Friday from 10:00
AM to 06:00 AM UTC+4 (1:00 AM to 9:00 PM EST). Traders on
Upstream’s smart-contract-powered market will experience real-time
trading and settlement and a transparent order book that does not
permit common market manipulations.
Existing global (non-U.S.) shareholders may
transfer their shares by opening Upstream, tapping Investor, Manage
Securities, Deposit Securities, then entering the ticker symbol and
the number of shares to deposit, and tapping Submit. Next,
shareholders enter the brokerage firm name and brokerage account
number and tap Submit. Finally, shareholders tap Add E-Signature,
sign their name on the screen using their finger, tap Done, and
then tap Sign. Shareholders will receive an executed deposit form
via email to submit to their current brokerage firm to initiate a
withdrawal to the transfer agent. Shareholders will receive a push
notification once the shares are deposited and available for
trading on Upstream.
“We are thrilled to dual list on Upstream’s
next-generation marketplace,” said Brera Holdings CEO Pierre
Galoppi. “We believe this move will add new value to our
shareholders while exposing our company and mission to a modern,
global investor base. We intend to continue to build out our
multi-club ownership group, and leverage player trading and group
commercial activities to enhance our overall impact and success,
ultimately generating shareholder value and delivering
returns.”
Trading for Brera Holdings PLC (Nasdaq: BREA)
will begin on Upstream for non-U.S. shareholders, investors, fans
and followers on October 1st at 10:00 AM ET
About Brera HoldingsBrera Holdings PLC
(Nasdaq: BREA) is focused on expanding its social impact football
(American soccer) business by developing a global portfolio of
emerging football and other sports clubs, which will provide
increased opportunities to earn tournament prizes, gain
sponsorships, and provide other professional football and
sports-related consulting services.
The Company seeks to build on the legacy and
brand of Brera FC, the first football club acquired by the Company
in 2022. Brera FC, known as "The Third Team of Milan," is an
amateur football association building an alternative football
legacy since its founding in 2000. The Company owns the trademarked
FENIX Trophy Tournament, a nonprofessional pan-European football
competition recognized by UEFA, inaugurated in September 2021 and
organized by Brera FC. "FENIX" is an acronym for "Friendly European
Nonprofessional Innovative Xenial." BBC Sport has called the FENIX
Trophy "the Champions League for amateurs," and ESPN covered the
2024 FENIX Trophy finals. In October 2022, the Internet Marketing
Association, at its IMPACT 22 Conference, named Brera FC as its
award recipient for "Social Impact Through Soccer," recognizing the
Company's focus at an international level with this
distinction.
In March 2023, the Company expanded to Africa by
establishing Brera Tchumene FC, a team then admitted to the Second
Division League in Mozambique, a country of nearly 32 million
people. Brera Tchumene FC won its post-season tournament and, in
November 2023, was promoted to Mocambola, the First Division in
Mozambique. In April 2023, the Company acquired 90% of the European
first-division football team Fudbalski Klub Akademija Pandev, now
known as Brera Strumica FC, in North Macedonia, a country with
participation rights in two major Union of European Football
Association ("UEFA") competitions.
In June 2023, Brera acquired a strategic stake
in Manchester United PLC, a portion of which was subject to a
tender offer by Sir Jim Radcliffe and sold at a 74% realized gain.
In July 2023, the Company completed the acquisition of a majority
ownership in the Italian Serie A1 women's professional volleyball
team UYBA Volley S.s.d.a.r.l. In September 2023, the Company
assumed control of Bayanzurkh Sporting Ilch FC, a Mongolian
National Premier League team, which became Brera Ilch FC when the
football season resumed in March 2024. In January 2024, the Company
announced the launch of a proactive search for an Italian Serie B
football club target designed to bring multi-club ownership of the
highest tiers of professional sports ownership to mass investors
through the Company's Nasdaq-listed shares. In February 2024, the
Brera Holdings Advisory Board was established with MLS founder and
World Cup director Alan Rothenberg, luxury lifestyle executive
Massimo Ferragamo, sports business leaders Paul Tosetti and
Marshall Geller, and Italian football icon Giuseppe Rossi.
In June 2024, the North Macedonian women’s
football club Tiverija Strumica officially became part of the Brera
family with the establishment of a joint-stock company controlled
by Brera Holdings called Women's Football Club Tiverija Brera AD
Strumica (“Brera Tiverija”). Brera Tiverija is now a wholly-owned
subsidiary of Brera Strumica FC. Brera Holdings PLC is focused on
bottom-up value creation from undervalued sports clubs and talent,
innovation-powered business growth, and socially impactful
outcomes. See www.breraholdings.com
About UpstreamUpstream, a MERJ Exchange
market (https://merj.exchange/), is a global securities
trading app. Powered by Horizon's proprietary, transparency-first,
matching engine, Upstream allows investors outside of the U.S. to
trade securities using just an app. For more information, please
visit https://upstream.exchange/. Upstream is currently
accepting applications to dual list
at https://upstream.exchange/getlisted.
DisclaimersU.S. persons may not deposit,
buy, or sell securities on Upstream.
This communication shall not constitute an offer
to sell securities or the solicitation of an offer to buy
securities in any jurisdiction where such offer or solicitation is
not permitted.
Upstream is a MERJ Exchange market. MERJ
Exchange is a licensed Securities Exchange, an affiliate of the
World Federation of Exchanges, a National Numbering Agency, and a
member of ANNA. MERJ is regulated in the Seychelles by the
Financial Services Authority, https://fsaseychelles.sc/, an
associate member of the International Association of Securities
Commissions (IOSCO). MERJ supports global issuers of traditional
and digital securities through the entire asset life cycle from
issuance to trading, clearing, settlement, and registry. It
operates a fair and transparent marketplace in line with
international best practices and principles of operations of
financial markets. Upstream does not endorse or recommend any
public or private securities bought or sold on its app. Upstream
does not offer investment advice or recommendations of any kind.
All services offered by Upstream are intended for self-directed
clients who make their own investment decisions without aid or
assistance from Upstream. All customers are subject to the rules
and regulations of their jurisdiction. By accessing the site or
app, you agree to be bound by its terms of use and privacy policy.
Company and security listings on Upstream are only suitable for
investors who are familiar with and willing to accept the high risk
associated with speculative investments, often in early and
development-stage companies. U.S. persons may not deposit, buy, or
sell securities on Upstream. There can be no assurance the
valuation of any particular company's securities is accurate or in
agreement with the market or industry comparative valuations.
Investors must be able to afford market volatility and afford the
loss of their investment. Companies listed on Upstream are subject
to significant ongoing corporate obligations including, but not
limited to disclosure, filings, and notification requirements, as
well as compliance with applicable quantitative and qualitative
listing standards.
Forward-Looking
StatementsThis press release contains information
about our views of future expectations, plans, and prospects with
respect to Brera’s business, financial condition, and results of
operations that constitute or may constitute forward-looking
statements. Any and all forward-looking statements are based on the
management’s beliefs, assumptions, and expectations of Brera’s
future economic performance, taking into account the information
currently available to it. These statements are not statements of
historical fact. Although Brera believes the expectations reflected
in such forward-looking statements are based on reasonable
assumptions, it can give no assurance that its expectations will be
attained. Brera does not undertake any duty to update any
statements contained herein (including any forward-looking
statements), except as required by law. Forward-looking statements
are subject to a number of factors, risks, and uncertainties, some
of which are not currently known to us, that may cause Brera’s
actual results, performance or financial condition to be materially
different from the expectations of future results, performance or
financial position. Actual results may differ materially from the
expectations discussed in forward-looking statements. Factors that
could cause actual results to differ materially from expectations
include general industry considerations, regulatory changes,
changes in local, national and international economic conditions
and other risks set forth in “Risk Factors” included in our filings
with the SEC.
Company Contact Information:Pierre Galoppi, Chief
Executive Officer, Brera Holdings PLCEmail:
pierre@breraholdings.com
Investor Relations Inquiries:Skyline Corporate
Communications Group, LLCScott Powell, President1177 Avenue of the
Americas, 5th FloorNew York, New York 10036Office: (646)
893-5835Email: info@skylineccg.com
- Trading for Brera Holdings PLC (Nasdaq- BREA) will begin on
Upstream for non-U.S. shareholders, investors, fans and followers
on October 1st at 10-00 AM ET
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