Brand Study Ranks Brera FC Third Most Popular Milan Football Team Behind Only $1.2 Billion AC Milan and $1.0 Billion Inter Milan
February 28 2023 - 9:00AM
Brera Holdings PLC (“Brera Holdings” or the “Company” Nasdaq: BREA)
today announced that an independent brand awareness study ranked
its Brera FC football team as the third most popular in Milan,
behind only billion-dollar clubs AC Milan and Inter Milan.
In addition, Brera FC’s brand awareness is up over 300%
following the Nasdaq IPO of its parent Brera Holdings in January
2023, the first ever listing of an Italian football team in New
York. Importantly, some 25% of Milanese residents polled in
the study indicated they would consider investing in BREA on
Nasdaq.
“The brand study by SWG S.p.A. confirms what we believed: Brera
Holdings has taken a leadership position once again with our unique
‘social impact soccer’ business model, and the public is also
paying attention to our trend-setting Nasdaq IPO,” said BREA CEO
Sergio Scalpelli.
Brera FC founder and president Alessandro Aleotti said, "Unlike
AC Milan and FC Inter, Brera FC is pursuing a radically new path in
the world of football: the establishment of a native global club,
with its headquarters in Milan and various Brera-branded teams all
over the world."
“It is gratifying to see that in Milan Brera FC is recognized by
70% polled as ‘a valid alternative to the spendthrift model of the
sheikhs’ according to SWG,” continued Aleotti, also a member of the
Brera Holdings Board of Directors and the Company’s Chief Strategy
Officer. “But two other findings were especially important to
the recognition Brera FC has achieved for its sustainable approach
to business: another 70% said ‘Brera can stimulate the football
system to rethink itself and improve,’ and some 58% are positive
that ‘Brera is the right balance between sports business and social
commitment,’ as determined by SWG,” summarized Aleotti.
“We will continue to execute on the Brera Holdings business
models, leveraging the Brera FC brand which has been ‘Made in
Italy’ through our sustainable and impactful presence here, but
then expanding internationally by acquiring first division teams in
the microstates of Europe that qualify for UEFA tournaments, like
we announced two weeks ago with the Letter of Intent for Akademija
Pandev in North Macedonia,” said CEO Scalpelli.
Explanatory Note on SWG S.p.A. and the Brand
Study
From March 2016 to May 2022, the Company’s Brera FC football
team engaged SWG S.p.A., or SWG, to provide certain polling
services, free of charge under a verbal understanding. In January
2023 the Company engaged SWG to update their May 2022 Brera brand
study for €6,700 and SWG produced, on February 20, 2023, its “Brera
Project Brand Awareness & Strategy Evaluation” report for the
Company (“BPBASE”), which provided the data for today’s press
release. The BPBASE polling was carried out between February
14-17, 2023 on a sample of 590 adults residing in the Municipality
of Milan, Italy. The sample size makes it possible to contain
the maximum margin of error estimate below the 4% threshold, with a
confidence interval of 95%.
SWG is beneficially owned by Adrio Maria de Carolis, a
beneficial owner of approximately 31% of our Class A Ordinary
Shares and a former director of Brera Holdings. Mr. de
Carolis recused himself from any involvement in the preparation and
dissemination of the BPBASE, which was conducted by an independent
SWG team.
About Brera Holdings PLC
Brera Holdings PLC is a Nasdaq-listed (Stock
Ticker: BREA) Irish holding company focused on expanding social
impact football (American soccer) by developing a global portfolio
of emerging football clubs with increased opportunities to earn
tournament prizes, gain sponsorships, and provide other
professional football and related consulting services. The Company
seeks to build on the legacy and brand of Brera FC, the first
football club that was acquired by the Company. Brera FC, known as
“The Third Team of Milan,” is an amateur football association which
has been building an alternative football legacy since its founding
in 2000. The Company is focused on bottom-up value creation from
sports clubs and talent outside mainstream markets,
innovation-powered business growth, and socially-impactful
outcomes. See www.breraholdings.com.
Cautionary Note Regarding
Forward-Looking StatementsThis press release contains
forward-looking statements that are subject to various risks and
uncertainties. Such statements include statements regarding the
Company’s ability to grow its business and other statements that
are not historical facts, including statements which may be
accompanied by the words “intends,” “may,” “will,” “plans,”
“expects,” “anticipates,” “projects,” “predicts,” “estimates,”
“aims,” “believes,” “hopes,” “potential” or similar words. Actual
results could differ materially from those described in these
forward-looking statements due to certain factors, including
without limitation, the Company’s ability to continue as a going
concern, the popularity and/or competitive success of the Company’s
acquired football teams, the Company’s ability to attract players
and staff for acquired clubs, unsuccessful acquisitions or other
strategic transactions, the possibility of a decline in the
popularity of football, the Company’s ability to expand its
fanbase, sponsors and commercial partners, general economic
conditions and other risk factors detailed in the Company's filings
with the United States Securities and Exchange Commission. The
forward-looking statements contained in this press release are made
as of the date of this press release, and the Company does not
undertake any responsibility to update the forward-looking
statements in this release, except in accordance with applicable
law.
CONTACT INFORMATION:
FOR MEDIA AND INVESTOR
RELATIONS
Outside Italy:
Daniel McClory, Executive Chairman
Brera Holdings PLC
dan@breraholdings.com
In Italy:
Sergio Scalpelli, CEO
Brera Holdings PLC
sergio@breraholdings.com
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