JustGiving's generative AI technology will
help people create compelling fundraising pages in a matter of
seconds to raise more money for the causes they care
about
CHARLESTON, S.C., Aug. 28,
2023 /PRNewswire/ -- Blackbaud (NASDAQ: BLKB),
the leading provider of software for powering social impact, today
announced a groundbreaking AI development for JustGiving®, the
world's most trusted platform for online giving. Through generative
AI, fundraisers on JustGiving are now able to quickly and easily
create personal stories to share with their networks. This update
is expected to benefit more than 20,000 charities, as part of
Blackbaud's Intelligence for Good® strategy.
On JustGiving, more than 850,000 fundraising pages were created
last year, and of these, around 35% of fundraisers chose to use the
platform's pre-written content instead of writing their own
individual stories.
JustGiving's research shows that pages that include a clear and
personal story raise around 65% more than those that don't,
highlighting the impact a compelling story can have for a
fundraiser. Using generative AI, JustGiving now provides
fundraisers with an AI-powered writing assistant that allows them
to quickly and easily create personal stories to share with their
networks.
"We know it can be difficult for our fundraisers to write up
their very personal stories. Yet, those individual stories are the
most important part of a fundraising page as they help people
across communities understand what they're doing and why they're
doing it," said Pascale Harvie,
senior vice president, JustGiving from Blackbaud. "By using AI
in this way as a powerful force for good, it's our hope that our
fundraisers will feel confident to share their JustGiving pages
with their friends, family members and across their networks."
Blackbaud recently unveiled a major new wave of
its Intelligence for Good® strategy, with a commitment to
creating AI for social impact teams that is accessible, powerful
and responsible.
"The development on JustGiving is another fantastic example of
how we're expanding into new areas to make AI more accessible to
fundraisers," said Kevin McDearis,
chief technology officer, Blackbaud. "This latest wave of
innovation builds on Blackbaud's proven history of building and
delivering actionable insights that help nonprofits and individuals
raise more money for important causes."
Learn more about Blackbaud's Intelligence for Good
approach here.
About Blackbaud
Blackbaud (NASDAQ: BLKB) is the
leading software provider exclusively dedicated to powering social
impact. Serving the nonprofit and education sectors, companies
committed to social responsibility and individual change makers,
Blackbaud's essential software is built to accelerate impact in
fundraising, nonprofit financial management, digital giving,
grantmaking, corporate social responsibility and education
management. With millions of users and over $100 billion raised, granted or managed through
Blackbaud platforms every year, Blackbaud's solutions are
unleashing the potential of the people and organizations who change
the world. Blackbaud has been named to Newsweek's list of America's
Most Responsible Companies, Quartz's list of Best Companies for
Remote Workers, and Forbes' list of America's Best Employers. A
remote-first company, Blackbaud has operations in the United States, Australia, Canada, Costa
Rica and the United
Kingdom, supporting users in 100+ countries. Learn more
at www.blackbaud.com or follow us on Twitter, LinkedIn,
Instagram and Facebook.
About JustGiving® from
Blackbaud®
JustGiving is the world's most trusted
platform for online giving. We help people raise money for the
charities and people they care about the most. In 2000,
JustGiving.com began with one simple goal – to enable charities to
receive donations online from anywhere in the world. Fast forward
22 years and over £6 billion has been raised for good causes in
almost every single country in the world. JustGiving became part of
Blackbaud in 2017.
Media Inquiries
media@blackbaud.com
Forward-looking Statements
Except for historical
information, all of the statements, expectations, and assumptions
contained in this news release are forward-looking statements that
involve a number of risks and uncertainties, including statements
regarding expected benefits of products and product features.
Although Blackbaud attempts to be accurate in making these
forward-looking statements, it is possible that future
circumstances might differ from the assumptions on which such
statements are based. In addition, other important factors that
could cause results to differ materially include the following:
general economic risks; uncertainty regarding increased business
and renewals from existing customers; continued success in sales
growth; management of integration of acquired companies and other
risks associated with acquisitions; risks associated with
successful implementation of multiple integrated software products;
the ability to attract and retain key personnel; risks associated
with management of growth; lengthy sales and implementation cycles,
particularly in larger organization; technological changes that
make our products and services less competitive; and the other risk
factors set forth from time to time in the SEC filings for
Blackbaud, copies of which are available free of charge at the
SEC's website at www.sec.gov or upon request from Blackbaud's
investor relations department. All Blackbaud product names
appearing herein are trademarks or registered trademarks of
Blackbaud, Inc.
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SOURCE Blackbaud, Inc.