SureWest Deploys BigBand Switched Digital Video Offering; Bandwidth Expansion Paves Way for IPTV and Other Services
November 10 2011 - 12:03AM
Business Wire
BigBand Networks, Inc. (NASDAQ:BBND) today announced that
SureWest Communications (NASDAQ:SURW) has rolled out BigBand’s
Switched Digital Video (SDV) offering to its Kansas City subscriber
base. The SDV deployment optimizes and reclaims network bandwidth.
This provides the bandwidth capacity SureWest needs to expand its
channel line-up and offer new services, without requiring SureWest
to convert to an all-IP network or to rely on digital analog
converters (DTAs). The reclaimed and expanded bandwidth has been
available for use in the delivery of additional high definition
(HD) programming, data, interactive features, IPTV, and other
services to traditional TVs and IP-connected devices in
subscribers’ homes.
“In addition to meeting our needs for HD expansion, BigBand’s
SDV solution helps us stay competitive and paves the way for us to
support a broader base of connected devices, including PCs, mobile
devices, IP set-top boxes and tablets,” said Ken Johnson, Vice
President and Chief Technology Officer for SureWest.
SureWest has experienced substantial growth in subscriber demand
for network capacity. Rapid business and residential subscriber
growth led to competition for available bandwidth within SureWest’s
network. New uses, such as on demand movies and video streaming,
have added to demand. An evaluation of the options led SureWest to
BigBand’s SDV solution.
“BigBand’s SDV helps us enhance our network more cost
effectively and without disrupting the service quality our
customers expect,” added Johnson. “The solution supports our
long-term vision of portability, where any content can be delivered
to any device both inside and outside the home.”
Following the SDV deployment, SureWest launched 50 additional HD
channels in its Kansas City market. It also gave SureWest
confidence in its ability to add as many additional new HD channels
as it wanted to for the foreseeable future. While taking advantage
of the existing RF plant, SDV provides the ability to add
incrementally more QAM channels, offering greatly enhanced
bandwidth capability for more content and on demand applications.
Using SDV, SureWest can:
- Expand the delivery of any content to
any device in the home with virtually no limit to the programming
and personalization that can be made available to subscribers.
- Create a “fat pipe” to support and
deliver more interactive applications.
- Free spectrum for the monetization of
new data, interactive and program services.
“We expect to move all of our networks incrementally over time
toward broadband technologies that fully exploit optical fiber and
other new advances as they emerge. We have shown that in our
California networks already. We will manage this migration in a
cost effective way while continuing to deliver high quality and
choice to our customers,” Johnson added.
“By selecting SDV, SureWest has made a cost-effective investment
in its multi-screen future,” said Rajive Dhar, Senior Vice
President for Corporate Development and Strategic Planning at
BigBand Networks. “SDV bridges the gap to IP, today.”
Visit http://www.bigbandnet.com/index.php/sdvs-switched-digital-video-overview.html
for additional information about BigBand's switched digital video
solution.
About SureWest Communications
SureWest Communications is a leading integrated communications
provider and the bandwidth leader in the markets it serves.
Headquartered in Northern California for more than 95 years,
SureWest offers bundled residential and commercial services in the
greater Sacramento and Kansas City regions that include IP-based
digital and high-definition television, high-speed Internet, Voice
over IP, and local and long distance telephone. SureWest was the
nation’s first provider to launch residential HDTV over an IP
network and offers one of the nation’s fastest symmetrical Internet
services with speeds of up to 50 Mbps in each direction on its
fiber-to-the-home network. For up-to-date information on products
and services, visit the company on Facebook and Twitter.
About BigBand Networks
BigBand Networks, Inc. [NASDAQ: BBND] provides broadband service
providers with innovative digital video networking solutions
designed to make it easier to move, manage and monetize video.
These solutions are based on BigBand's video-networking platforms
that are built to enable efficient and reliable delivery across a
wide range of services, including digital TV, high definition TV,
advanced advertising, IPTV, video-on-demand and interactive TV.
BigBand Networks has done business with more than 200 customers in
North America, Asia and Europe -- including seven of the ten
largest cable and telco service providers in North America. BigBand
Networks is based in Redwood City, Calif., with offices worldwide.
For additional information about the company, please call
+1.650.995.5000, email info@bigbandnet.com or visit
www.bigbandnet.com.
BigBand Networks’ brand and product names are service marks,
trademarks or registered trademarks of BigBand Networks, Inc. in
the United States and other countries. All other marks are the
property of their respective owners.
This release contains "forward-looking statements" as defined
under the U.S. Federal Securities Laws, including the Private
Securities Litigation Reform Act of 1995 and is subject to the safe
harbors created by such laws. Forward-looking statements may relate
to, but are not limited to the functionality, programming potential
and other potential benefits to be derived by SureWest from the use
of the BigBand's switched digital video solution, SureWest’s plans
to leverage future capabilities of BigBand's platform for IP-based
video, SureWest’s SDV roll out plans, and SureWest's plans to
evolve its networks to support increasingly personalized video
delivery, forward-looking statements are based on current
expectations that involve a number of uncertainties and risks that
may cause actual events or results to differ materially. Factors
that could cause actual events or results to differ materially
include, among others, the following: rapid technological change
that can adversely affect the demand for BigBand's products, design
flaws in BigBand's switched digital video solution, shifts in
SureWest's demand, shifts in strategic relationships, delays in
BigBand's ability to deliver or decisions to discontinue its
products and services, or announcements by competitors. These and
other risks may be detailed from time to time in BigBand's periodic
reports filed with the Securities and Exchange Commission, copies
of which may be obtained from www.sec.gov. BigBand Networks is
under no obligation to (and expressly disclaims any such obligation
to) update or alter its forward-looking statements whether as a
result of new information, future events or otherwise.
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