By Lukas I. Alpert
Amazon.com Inc. founder Jeff Bezos' claim that the National
Enquirer tried to blackmail him after obtaining embarrassing photos
of the tycoon shocked some observers, but it might ring familiar to
other celebrities who have tangled with the supermarket tabloid,
including fitness guru Richard Simmons and talk-show host Dr.
Phil.
Mr. Bezos' lengthy online post on Feb. 7 included threatening
emails he said were from the Enquirer that are in line with the
paper's no-holds-barred approach: It sometimes gathers damaging
material or claims about individuals and uses it as leverage to
advance the publication's interests, instead of printing it.
In some cases, the Enquirer tries to curry favor with
celebrities by acquiring the rights to a negative story about them
and then burying it -- a practice known as "catch and kill" -- as
it did in at least two instances for Donald Trump. In other cases,
as with Mr. Bezos, the Enquirer is accused of using material it has
obtained in hopes of gaining the upper hand in a feud with a famous
person.
Mr. Simmons in 2017 filed a defamation suit against Enquirer's
parent company, American Media LLC, alleging that the tabloid
falsely reported he had undergone a sex-change operation. The
Enquirer set out to gather damaging information about the
70-year-old, who is known for aerobic instruction and promoting
weight-loss programs, people familiar with the matter said.
The Enquirer sent a reporter and videographer to Spain where
they paid an individual $50,000 to say something on camera that
would embarrass Mr. Simmons, the people said. The story was never
published but was instead used to threaten Mr. Simmons in hopes he
would drop his suit, two of the people said.
Photographers for the tabloid continued to follow Mr. Simmons,
whose response was to travel around with a cardboard box on his
head, those people said. The Enquirer ran the photos with the
headline: "Richard Simmons: Reclusive Star's Head in a Box."
Last summer, a judge threw out Mr. Simmons's suit on First
Amendment grounds and ordered him to pay American Media's legal
fees. He appealed and the legal dispute continued until the two
sides settled the matter in November, according to court records.
Mr. Simmons's manager and agent didn't return calls seeking
comment.
Dr. Phil McGraw, the daytime-television self-help counselor,
encountered a similar pressure campaign after he filed a $250
million defamation suit in 2016 against the tabloid and other
American Media titles. Mr. McGraw had been upset for years about
the Enquirer's coverage of him, but the tipping point was an
article accusing him of abusing his wife, a charge the couple
denied, according to the suit.
With a legal fight looming, the Enquirer threatened to run
additional articles that he would find damaging, people familiar
with the matter said. No such articles ever ran. The two sides
settled the lawsuit two months after it was filed.
Mr. McGraw's attorney, Lin Wood, said "the lawsuit was resolved
to the mutual satisfaction of all of the parties."
In June 2017, MSNBC morning-show hosts Mika Brzezinski and Joe
Scarborough, who had publicly sparred with President Trump, claimed
in a Washington Post column that White House aides warned them that
the Enquirer would publish a negative story about their
then-under-the-radar romance "unless we begged the president to
have the story spiked." The couple said they didn't make any such
plea to the president, and the Enquirer ran the article.
In a statement, American Media said the company "denies any
allegations that it engaged in improper conduct in its news
gathering." American Media declined to comment on any specific
allegations for this story. A lawyer for the tabloid's publisher
denied in a television interview that the company tried to
blackmail Mr. Bezos.
The Enquirer over the years has acquired a number of damaging
stories about famous people, some of which have never run,
according to the people familiar with the matter. At one point, it
maintained a safe in its lower Manhattan offices containing a stack
of contracts from such dealings, the people said.
Daily journalism involves give-and-take between reporters and
sources, but mainstream news organizations don't sanction the
tactics the Enquirer uses, including paying sources and collecting
information about a subject to gain leverage in a feud or to
advance corporate interests.
The man who spearheads these tactics for the Enquirer is Dylan
Howard, American Media's chief content officer, according to
current and former employees. The native Australian joined the
company in 2009 and stepped away in 2012 after the company
investigated complaints that he had engaged in sexual harassment,
former staffers have said.
American Media said it conducted a third-party review of the
matter at the time and found no truth to the allegations. After a
one-year hiatus, Mr. Howard returned as the Enquirer's editor in
chief before taking on oversight of all the company's gossip titles
in his current role.
Mr. Howard has developed a reputation as a relentless gossip
monger, doling out cash for stories and pursuing celebrity scoops
like revealing Charlie Sheen's HIV status and uncovering sealed
court documents that detailed recorded racist rants by former pro
wrestler Hulk Hogan.
Mr. Howard didn't respond to requests seeking comment.
Though critics question how it does business, the Enquirer has
produced big scoops that mainstream news outlets have followed,
including reporting about an extramarital affair involving former
presidential candidate John Edwards that led him to be charged with
campaign-finance violations in trying to cover up that he had
fathered an out-of-wedlock child. A trial ended with a hung jury on
most counts. Following the trial, Mr. Edwards said he had done an
"awful, awful lot that was wrong" but denied that he had violated
campaign finance laws.
In Mr. Bezos' online post, he alleged that the Enquirer was
concerned about his investigation into the source of its story last
month that revealed the Amazon CEO's extramarital affair, and the
notion that its coverage was driven by political motives. American
Media has denied having political motives.
Mr. Bezos owns the Washington Post, whose coverage of the Trump
administration has been criticized by the White House. American
Media's chief executive, David Pecker, is a longtime friend of Mr.
Trump.
Days after the Enquirer published its Bezos exposé, Mr. Trump
wrote on Twitter that he was "So sorry to hear the news about Jeff
Bozo being taken down by a competitor whose reporting, I
understand, is far more accurate than the reporting in his lobbyist
newspaper, the Amazon Washington Post." Mr. Trump earlier this week
said he was unaware that the Enquirer had been reporting on Mr.
Bezos.
Mr. Bezos' post included what he said were emails from Mr.
Howard. The message he cited from Mr. Howard that was dated Feb. 5
listed lurid descriptions of nine photos the Enquirer claimed to
have obtained, including a "below the belt selfie" of Mr. Bezos,
and "a naked selfie in a bathroom."
"It would give no editor pleasure to send this email. I hope
common sense can prevail -- and quickly," Mr. Howard's email
concluded.
The following day, according to Mr. Bezos' post, American Media
lawyer Jon Fine followed with a lengthy list of deal terms, which
indicated the company wouldn't publish the photos if Mr. Bezos
would publicly affirm that he had no knowledge that the Enquirer's
coverage was politically motivated.
American Media has said its board is opening an investigation
into the company's actions and would take appropriate steps.
Federal prosecutors are examining whether American Media engaged
in any behavior that would violate a nonprosecution agreement the
company reached with the government in the case against Michael
Cohen, Mr. Trump's former personal attorney, The Wall Street
Journal has reported. Mr. Cohen pleaded guilty in August to
criminal charges including campaign-finance violations that stemmed
from "catch and kill" efforts involving American Media to buy
damaging stories about affairs the president allegedly had.
--Michael Rothfeld contributed to this article.
Write to Lukas I. Alpert at lukas.alpert@wsj.com
(END) Dow Jones Newswires
February 15, 2019 11:32 ET (16:32 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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