The Call of Duty Endowment Announces #CODEMedicalHeroes Campaign to Raise $3 Million for Veteran Employment
April 30 2021 - 12:00PM
Business Wire
In-Game Character and Content Pack Co-Designed
by Decorated Army Combat Medic, with Net Proceeds Going towards
Veteran Employment; Goal is to place 5,800 Veterans through
Campaign
Activision Blizzard Donating $1 for Every
Player Who Revives Five Teammates in Call of Duty®: Warzone
In celebration of Military Appreciation Month, the Call of Duty
Endowment today announced the #CODEMedicalHeroes campaign to honor
veteran medics and hospital corpsmen and to bring attention to the
difficulties that they face finding jobs in the civilian healthcare
industry. Through a series of Call of Duty®: Warzone™ in-game
activations, exclusive content packs, and partnerships beginning
today and throughout the month of May, the #CODEMedicalHeroes
campaign aims to raise a total of $3 million to fund veteran
employment efforts, placing over 5,800 veterans into jobs.
The centerpiece of the campaign is the Call of Duty Endowment
Battle Doc Pack, now available in both Call of Duty®: Black Ops
Cold War and Call of Duty: Warzone. All of Activision’s net
proceeds for the pack will go to the Endowment. The pack features a
brand-new Operator Skin created in partnership with Army Veteran
Combat Medic Timothy Hobbs Jr., an avid Call of Duty player who the
Endowment helped place into a high-quality job through our grantee
Still Serving Veterans. Sergeant First Class Timothy Hobbs was
deployed on four combat missions in Iraq and Afghanistan and on one
humanitarian mission in Puerto Rico, after Hurricane Maria in
Puerto Rico.
“The Call of Duty Endowment is dedicated to unlocking the value
that veterans can bring to the civilian workforce,” said Bobby
Kotick, CEO of Activision Blizzard. “Unemployment and
underemployment have often hit veterans hard, even more so during
the ongoing pandemic, and we want to support our amazing partners
who work tirelessly transitioning former service members into
meaningful employment.”
“The #CODEMedicalHeroes campaign will reach a wide audience of
Call of Duty players through in-game activations and a new content
pack, all to raise awareness and honor our veteran medics and
hospital corpsmen,” said Dan Goldenberg, Executive Director of the
Call of Duty Endowment. “Veterans bring incredible value to the
workforce, and we want to do our part to help find them
high-quality jobs.”
#CODEMedicalHeroes will also honor medical servicemembers
in-game through the Revival Challenge in Call of Duty: Warzone.
From now until May 9, players who revive five people while playing
Warzone will unlock a unique Call of Duty Endowment calling card.
If one million players complete the challenge, a double-XP Day will
be given to all Call of Duty: Warzone players. Additionally,
Activision Blizzard will donate $1 to the Endowment for each player
that completes the challenge, up to $1 million.
“There is a disconnect for transitioning medical servicemembers.
Many highly qualified veterans are being left out of the hiring
process because they lack the proper civilian certifications, but I
hope we can change that,” said Timothy Hobbs Jr. “As a success
story and a believer in the Call of Duty Endowment, I applaud the
work the Endowment is doing for the medical servicemember community
to help them address this growing issue.”
Pilot Company, one of the largest operators of travel centers in
North America and a key supporter of the Endowment, continued to
demonstrate its ongoing commitment to veteran employment by
donating $100,000 in honor of Military Appreciation Month. Their
contribution will fund the placement almost 200 veterans into
high-quality jobs.
The Call of Duty Endowment has funded the placement of more than
81,000 veterans into high-quality employment since its inception
and aims to place 100,000 veterans into meaningful jobs by 2024.
The Endowment’s 2020 cost to place a veteran was $515, providing
employment at about 1/6 the cost of US Department of Labor
efforts.
For more information on the Call of Duty Endowment Battle Doc
Pack and the Revival Challenge, please visit the Activision
Blizzard Blog:
https://activisionblizzard.com/newsroom/2021/04/Honoring-Veteran-Medic-and-Hospital-Corpsmen-Military-Appreciation-Month
To help get veterans back to work, please visit:
www.callofdutyendowment.org/help.
About the Call of Duty
Endowment
The Call of Duty Endowment is a non-profit organization
co-founded by Bobby Kotick, CEO of Activision Blizzard. The
Endowment seeks to help veterans find high-quality careers by
supporting groups that prepare them for the job market and by
raising awareness of the value vets bring to the workplace. For
more information about the Call of Duty Endowment, please visit
www.callofdutyendowment.org.
© 2021 Activision Publishing, Inc. ACTIVISION, CALL OF DUTY,
CALL OF DUTY WARZONE, WARZONE and CALL OF DUTY BLACK OPS are
trademarks of Activision Publishing, Inc. All other trademarks and
trade names are the properties of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20210430005459/en/
Kelvin Liu Director, Corporate Communications Activision
Blizzard 310.255.2213 kelvin.liu@activision.com
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