All 20 Overwatch League teams armed
with their own unique home and away kits during the 2020 season,
launching on Feb. 8
The Overwatch League™ today announced a first-of-its-kind
collaboration with designer and streetwear powerhouse, Jeff Staple,
to reimagine, design, and create an authentic player kit for
esports. The new kits, designed in concert with Overwatch League
player feedback for a look and feel that’s unique to both
traditional sports and esports, feature elevated fabrics, premium
graphic applications, new side gussets for adjustable comfort, and
a fit that is cut and sewn to increase quality and wearability
while gaming. Each of the 20 Overwatch League teams will have their
own unique home and away kits during the 2020 season, which
launches on Feb. 8.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200116005551/en/
(Photo: Business Wire)
Staple worked with Overwatch League players throughout the
design process to ensure the kits are a comfortable, functional
uniform for competition, while also maintaining Staple’s signature
aesthetic. The new kits utilize elevated pin-dot mesh fabric to
create lightweight and breathable jerseys to balance and regulate
players’ temperature for maximum comfort. The full kit will include
a short-sleeve jersey, long-sleeve jersey, jacket, compression
sleeve, hat, and beanie for each of the league’s 20 teams.
“This first-of-its-kind collaboration is a great reflection of
esports’ evolution into a true lifestyle. This is not just a win
for the Overwatch League and our fans, but for esports as an
industry,” Daniel Cherry, chief marketing officer at Activision
Blizzard Esports said. “We’re incredibly excited to be working with
our friend and streetwear legend Jeff Staple on these team kits.
Our players’ close partnership with Jeff can be seen and felt in
the considered design elements included in the apparel. We cannot
wait to see this gear worn on the streets of each of our Overwatch
League team cities this season.”
“I have been observing esports for years and am a huge fan of
what Overwatch League has been able to accomplish, so when they
asked me to design their new kits, I was stoked,” Staple said. “It
was a once-in-a-lifetime opportunity to bring the best of the
esports and streetwear worlds together to create something totally
unique & ground-breaking. The kits are not only specifically
engineered to perform to players’ specifications, but they’re also
designed to look great outside the arena.”
Staple has been in the industry for over two decades and has
partnered with many top brands in the design, lifestyle, and
entertainment space. Featuring his world-renowned Staple Pigeon,
his unique style brings a new edge to each team brand.
Fans will be able to pre-order the new OWL X STAPLE jerseys
beginning on Jan. 28 on shop.overwatchleague.com.
Image and Video Assets: LINK
About the Overwatch League™
The Overwatch League™ is the first major global professional
esports league with city-based teams across Asia, Europe, and North
America. Overwatch® was created by globally acclaimed publisher
Blizzard Entertainment (a division of Activision Blizzard—Nasdaq:
ATVI), whose iconic franchises have helped lay the foundations and
push the boundaries of professional esports over the last 15 years.
The latest addition to Blizzard's stable of twenty-two #1 games,[1]
Overwatch was built from the ground up for online competition, with
memorable characters and fast-paced action designed for the most
engaging gameplay and spectator experiences. To learn more about
the Overwatch League, visit www.overwatchleague.com.
[1] Sales and/or downloads, based on internal company records
and reports from key distributors.
About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft®,
Hearthstone®, Overwatch®, the Warcraft®, StarCraft®, and Diablo®
franchises, and the multi-franchise Heroes of the Storm®, Blizzard
Entertainment, Inc. (https://www.blizzard.com), a division of
Activision Blizzard (NASDAQ: ATVI), is a premier developer and
publisher of entertainment software renowned for creating some of
the industry's most critically acclaimed games. Blizzard
Entertainment's track record includes twenty-two #1 games* and
multiple Game of the Year awards. The company's online gaming
service, Blizzard Battle.net®, is one of the largest online-gaming
services in the world, with millions of active players.
*Sales and/or downloads, based on internal company records and
reports from key distributors.
About Activision Blizzard Esports
Activision Blizzard Esports (ABE) is responsible for the
development, operation, and commercialization of Activision
Blizzard’s professional gaming properties including the Overwatch
League™, the Call of Duty® League™, Call of Duty Challengers™,
Hearthstone® Masters, StarCraft® II esports, Warcraft® III:
Reforged™, and the World of Warcraft® Arena World Championship and
Mythic Dungeon International, among others. ABE also operates
Tespa, the leader in collegiate esports. It is ABE’s vision to be
the most innovative, scalable, and valuable developer of global
competitive entertainment.
OVERWATCH, OVERWATCH LEAGUE and the OVERWATCH LEAGUE logo are
trademarks or registered trademarks of Blizzard Entertainment,
Inc., in the U.S. and/or other countries. All other names are
trademarks of their respective holders.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves the Overwatch
League’s expectations, plans, intentions or strategies regarding
the future, including statements about the collaboration with Jeff
Staple and the dates of the Overwatch League 2020 season, are
forward-looking statements that are not facts and involve a number
of risks and uncertainties. Factors that could cause the Overwatch
League’s actual future results to differ materially from those
expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard’s
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this
release are based upon information available to the Overwatch
League and Activision Blizzard as of the date of this release, and
neither the Overwatch League nor Activision Blizzard assumes any
obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not
guarantees of the future performance of the Overwatch League or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200116005551/en/
Mark Van Lommel Overwatch League 949-955-1380 x61147
MVanLommel@overwatchleague.com Kevin Scarpati Overwatch League
949-955-1380 x61298 Kscarpati@overwatchleague.com
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