Xcel Brands, Inc. Announces Isaac Mizrahi Teams With 1-800-Flowers.com
April 13 2015 - 8:22AM
Xcel Brands, Inc. (OTCQB:XELB) announced today Isaac Mizrahi will
team with 1-800-Flowers.com to offer a collection of beautiful and
unique floral arrangements, plants and gifts, featuring Mizrahi's
signature colorful style. The assortment includes azaleas, irises,
orchids, white roses, and mixed bouquets. Small gifts include a set
of candles, floral scarf, leather wristlets, and stationery. The
collection will be available at 1-800-Flowers.com. Mizrahi has also
partnered with FineStationery.com, a subsidiary of
1-800-Flowers.com, to create an exclusive line of seasonal
stationery and greeting cards.
Robert W. D'Loren, Xcel's Chairman and Chief Executive Officer
stated, "I am excited to partner with 1-800-Flowers.com to launch
our collection of Isaac Mizrahi floral arrangements.
1-800-Flowers.com is an industry leader, and we look forward to
reaching our consumer in a new and exciting way through this
co-branded partnership."
Isaac Mizrahi, Creative Director, Xcel Brands, Inc., commented,
"The flower arrangements I've created are meant to be bold,
colorful, and modern. The flowers themselves are the stars, which
is why the arrangements are kept simple, fresh, and beautiful.
Color and florals have always been at the center of my design work
so it made perfect sense for me to partner with
1-800-Flowers.com."
Jim McCann, CEO, 1-800-Flowers.com, Inc. noted, "We are
delighted to work with Isaac Mizrahi on this special collection of
floral arrangements. His knowledge and passion for flowers paired
with his incredible design aesthetic will provide a unique gift
offering for our customers to deliver smiles and express themselves
perfectly."
About The Companies
Xcel Brands, Inc. is a leader and innovator in
the omnichannel retailing of consumer brands. Xcel owns and manages
the Isaac Mizrahi, Judith Ripka and H Halston brands, pioneering an
omnichannel sales strategy inclusive of interactive media, brick
and mortar retail, and e-commerce. Xcel also owns an interest in,
manages and designs the Liz Claiborne New York brand which is sold
exclusively through QVC. Headquartered in New York City, Xcel
Brands is led by an executive team with significant retailing,
licensing, design, and marketing experience, and a proven track
record of success in elevating branded consumer products companies.
With a team of over 50 designers and social media focused marketing
executives, Xcel maintains control of product quality and promotion
across all of its licensed product categories and distribution
channels. Xcel differentiates by design. www.xcelbrands.com
Isaac Mizrahi has been a leader in the fashion
industry for almost 30 years. Since his first collection in 1987,
Mr. Mizrahi's designs have come to stand for timeless,
cosmopolitan, style. He has been awarded four Council of Fashion
Designers of America (CFDA) awards, including a special award in
1996 for the groundbreaking documentary "Unzipped." Mr. Mizrahi is
Chief Designer for the Isaac Mizrahi New York and ISAACMIZRAHILIVE!
labels, a division of Xcel Brands, Inc. He is responsible for
design and design direction. In 2012, Mr. Mizrahi launched the
Isaac Mizrahi New York collection, available at better retailers
nationwide and at isaacmizrahi.com. Previously, in 2009, Mr.
Mizrahi launched his exclusive lifestyle collection,
ISAACMIZRAHILIVE! on QVC. In addition, television audiences have
come to value Isaac's media presence through his roles on "Project
Runway All Stars" for Lifetime, "The Fashion Show" for Bravo and
his own series for both Oxygen and the Style Network.
www.isaacmizrahi.com
1-800-FLOWERS.COM, Inc. is the world's leading
florist and gift shop. For more than 38 years, 1-800-FLOWERS®
(1-800-356-9377 or www.1800flowers.com) has been
helping deliver smiles for our customers with gifts for every
occasion, including fresh flowers and the finest selection of
plants, gift baskets, gourmet foods, confections, candles, balloons
and plush stuffed animals. As always, our 100% Smile Guarantee®
backs every gift. 1-800-FLOWERS.COM was named a winner of
the 2015 "Best Companies to Work for in New York State" award by
The New York Society for Human Resource
Management. 1-800-FLOWERS.COM was awarded the 2014
Silver Stevie Award, recognizing the organization's outstanding
Customer Service and commitment to our 100% Smile
Guarantee®. 1-800-FLOWERS.COM received a Gold Award
for Best User Experience on a Mobile Optimized Site for
the 2013 Horizon Interactive Awards. The Company's
BloomNet® international floral wire
service (www.mybloomnet.net) provides a broad range of
quality products and value-added services designed to help
professional florists grow their businesses profitably.
The 1-800-FLOWERS.COM "Gift Shop" also includes gourmet
gifts such as premium, gift-quality fruits and other gourmet
items from Harry &
David® (1-877-322-1200 or www.harryanddavid.com), popcorn
and specialty treats from: The Popcorn
Factory® (1-800-541-2676 or
www.thepopcornfactory.com); cookies and baked gifts from
Cheryl's® (1-800-443-8124 or www.cheryls.com); premium
chocolates and confections from Fannie May® confections
brands (www.fanniemay.com and www.harrylondon.com); gift
baskets and towers from 1-800-Baskets.com®
(www.1800baskets.com); incredible, carved fresh fruit
arrangements from
FruitBouquets.com (www.fruitbouquets.com); top quality
steaks and chops from Stock
Yards® (www.stockyards.com); as well as premium branded
customizable invitations and personal stationery from
FineStationery.com®(www.finestationery.com). The Company's
Celebrations® brand (www.celebrations.com) is a source for
creative party ideas, must-read articles, online invitations and
e-cards, all created to help people celebrate holidays and the
everyday. Shares in 1-800-FLOWERS.COM, Inc. are
traded on the NASDAQ Global Select Market, ticker symbol: FLWS.
CONTACT: For further information please contact:
Shanleigh Philip
Assistant Manager of Public Relations
Xcel Brands, Inc.
347-727-2483
Sphilip@xcelbrands.com
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