The Bonduelle Group specifies its mission and enshrines it in its articles of association: We inspire the transition toward a...
March 01 2021 - 4:00AM
Press release
Villeneuve d’Ascq, March 1, 2021
The Bonduelle Group specifies its mission
and enshrines it in its articles of
association. “We inspire the transition
toward a plant-based diet to contribute to people's well-being and
planet health”.
At the presentation of its first
half-year financial results for the 2020-2021 fiscal year on
February 26, the Bonduelle Group presented its mission. Submitted
to the shareholders' vote at the last Shareholders' Meeting, it was
very widely approved (99.91%) and is now enshrined in the company's
articles of association. It is intended to guide the group's future
strategic choices and reinforces Bonduelle's long-term vision. It
reaffirms the company's determination to play an active role in the
socio-economic and environmental challenges of today and
tomorrow.
Towards a more resilient model that
creates positive impacts
Committed to the B Corp certification process
and a founding member of the B Movement Builders, Bonduelle
reaffirms its commitment to a resilient business model that creates
a positive impact for all its stakeholders. In co-construction with
its employees, the group has clarified its mission and enshrined it
in its articles of association."We inspire the transition toward a
plant-based diet to contribute to people's well-being and planet
health".A mission that is both the starting point of a very
engaging approach for the group but also the formalization of what
the company has been working towards for several decades. It
demonstrates Bonduelle's determination to go even further and
accelerate its development as a company with a positive impact.
A new course and a roadmap to
build
In order to move forward in realizing the
company's mission, a roadmap is currently being drawn up, focusing
on the three major transitions in which Bonduelle is involved and
the major challenges that the group intends to meet :
-
The food transition, because more and more people need to be fed
healthily while preserving resources, and because plants are THE
solution for doing so.
-
The agro-ecological transition, because plant production must
increase to feed a growing population, and because natural
resources and arable land are under threat (biodiversity, soil
depletion, climate change).
-
The socio-economic transition, because the commercial, financial
but also human activity of companies (as employer and consumer
prescriber) generates an impact on society, the economy, health and
the environment.
The B Corp ambition for 2025 accompanies the
group in its desire to become a "best for the world" company.
Bonduelle also relies on the sustainability of its business model,
which is inseparable from the positive impact.
The changes that have already been underway for
several years to achieve this goal are helping to lead Bonduelle
towards this quest for a better future through plant-based
food.
"Our mission will serve as a compass and assist
us identify and clarify our focus, battlegrounds and sacrifices. It
is inseparable from our economic project because we can have no
positive impact unless we are economically viable and conversely,
there is no economic project without contributing to sustainability
issues. It is a strong dual-edged ambition to create value for our
entire ecosystem."Guillaume Debrosse - CEO Bonduelle Group
www.bonduelle.comTwitter :
@Bonduelle_Group
About BonduelleBonduelle
intends to inspire the transition toward a plant-based diet to
contribute to people's well-being and planet health. Alongside its
farming partners, the group innovates to offer healthy,
high-quality products while preserving the environment. A French
family-owned company founded in 1853, Bonduelle markets its
products in nearly 100 countries through six strong brands:
Bonduelle, Cassegrain, Globus, Del Monte, Ready Pac Foods and
Arctic Gardens. Today, Bonduelle has 14,600 employees and generates
sales of €2,855 million (financial year 2019-2020).
Watch the video revelation
mission
Related content:How do you become an impact company?Becoming a
company that combines financial performance and positive impact
PRESS CONTACT CANADA: MASSY FORGET
LANGLOIS RELATIONS PUBLIQUESValérie
Lavoievlavoie@mflrp.ca438-885-9135
PRESS CONTACT
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AMERICASbfa-newsroom@bonduelle.com (626) 678-2222
PRESS CONTACTS
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CARRÉESVanessa Vazzazvanessa.vazzaz@becoming-group.com+33
(0)6 34 32 24 23Jennifer Cuencajennifer.cuenca@becomng-group.com+33
(0)7 78 45 21 78
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