NetworkNewsWire
Editorial Coverage via CBDWire: CBD is now legal in all 50
states, and on election day this year, four states voted to
legalize the recreational use of cannabis, bringing the total
of states allowing recreational cannabis use to 15. This growing
acceptance has fueled an influx of new CBD-infused products and
brands, leading a Lido
Consulting report to note that the total addressable cannabis
market (TAM) could potentially hit $1 trillion in global economic
impact by 2027. Savvy companies recognize the bright promise of
this burgeoning industry and are focused on taking advantage of the
massive opportunity. Leading the pack is The Alkaline Water
Company Inc. (NASDAQ: WTER) (CSE: WTER)
(Profile), which entered the CBD space with
the launch of its A88CBD(TM) brand. Alkaline Water, which already
had a nationally recognized line of premium bottled water and
flavor-infused water, now offers a full line of CBD-infused and
topical products. Others strengthening their positions in the space
include Tilray
Inc. (NASDAQ: TLRY), which through its wholly owned
subsidiary High Park, has a portfolio of “Cannabis 2.0” brands and
products. In addition, in a joint venture with Tilray, Anheuser-Busch InBev SA (NYSE: BUD)
has announced plans to commercialize non-alcohol, CBD-infused
beverages in Canada. And just last month, Aphria
Inc. (NASDAQ: APHA) (TSX: APHA) announced the
expansion of its 510 Vape offering across its award-winning
adult-use brand portfolio. Curaleaf
Holdings Inc. (OTC: CURLF) (CSE: CURA) recently
launched its Select Nano Gummies in California and its
line of Select Elite Live cartridges in Nevada.
- Projected trillion-dollar market presents compelling
opportunity for companies prepared in the space.
- With already-established high standards in place, WTER
guarantees that its A88CBD products are unmatched.
- The company just added five category-leading items to its
A88CBD line, the perfect complement to its existing product
lineup.
Click here to view
the custom infographic of The Alkaline Water Company
Inc. editorial.
A Compelling Opportunity
In its report, Lido Consulting noted the following: “Pause to
consider . . . a $1 trillion market in eight years while currently
there is not a single company in the space that generates anywhere
close to $500 million in revenue. That fragmentation, and the
wholly unique phenomenon that a black market with an existing — and
massive — consumer and patient base is transitioning to a regulated
market, is what makes cannabis such a compelling opportunity.”
The already-high demand has only increased in the past year,
with the COVID-19
epidemic sparling stronger online sales. In fact, a recent
ASD Market Week article reported that every dollar spent on
email marketing in the CBD industry brought in in almost $40
in revenue. That aligns with Brightfield Group research indicating
that roughly one-third of CBD consumers surveyed plan to buy from
online retailers rather than in-store during the pandemic, while
nearly 50% plan to stock up on supplies if it looks like
there will be a shortage.
Clearly, the sector offers opportunity for smart companies to
offer a comprehensive line of CBD-infused and topical products —
and emerge as a trusted brand. Who better to rise to the challenge
than an already recognized beverage leader that has clearly
established its ability to deliver on consumer needs and market
opportunities?
Meeting Rigorous Requirements
The Alkaline
Water Company Inc. (NASDAQ: WTER) (CSE: WTER) has worked
hard to build a national reputation as a well-respected beverage
brand, and the transition to becoming a similar presence in the CBD
space has been seamless. With already-established high standards in
place, WTER guarantees that its A88CBD products are formulated in
GFM facilities; use the highest-quality, lab-tested CBD from a
trusted source; and follow rigorous quality control measures to
establish consistency.
These rigorous requirements will become even more essential as
CBD becomes more mainstream, attracting a new products and brands
to the space. Major players are eager to to add quality CBD
products to their offerings, but these distributors have strict
requirements. Smaller cannabis producers and brands with limited
resources may be unable to produce products that meet those
demands, but The Alkaline Water Company is already doing so.
As a trusted brand, WTER and its leading A88CBD brand
provide exactly what retailers are demanding: superior quality
topicals, oils, capsules, tinctures and gummies.
Capturing Share in $20-Billion Market
The Alkaline Water Company is clearly committed to its
best-in-class A88CBD line; the company just launched five
category-leading items. “These products, which include our
delicious lemon-lime CBD water, vegan gummies, zero-calorie powder
packs, all-natural bath bombs and cruelty-free deep relief cream,
complement our existing product lineup,” said WTER president and
CEO Richard A. Wright. “Our robust product lineup effectively
positions us to capture share in the estimated $20 billion-plus,
hemp-derived consumer products market.”
Focused on capturing as much of the growing market as possible,
WTER is committed to grow both its online and in-store presence.
A88CBD products are currently available in approximately 400 retail
locations, including Elevated Wellness CBD, CBD Emporium, Alchemist
Kitchen, Pure CBD, and select Vitamin Plus locations. Online,
A88CBD products can be found on WTER’s direct-to-consumer
e-commerce site at www.A88CBD.com the products are also available at
Amazon, CBD.co, healwithnature.com and DirectCBDOnline.com
Developing both a vibrant online presence and robust retail
locations is a priority for WTER as it works to increasing sales in
the CBD space. With that in mind, Wright explained that the
company is planning to continue to grow its online presence through
unique digital marketing strategies and leverage its existing
brick-and-mortar footprint for its A88CBD portfolio of
products.
“We are in active discussions with over 9,000 retail locations
to take on our products over the coming 90 days,” he said during
the Q2 financial webcast. “With an in-demand portfolio of
offerings, a strong partner network, and an established retail
base, we are taking aggressive actions to capture share in the
large and growing retail trades we currently serve and greenfield
opportunities in the CBD and hospitality and foodservice arena.
Additionally, our e-commerce sites continue to exceed our
expectations and provide another growth area driven by shifting
consumer behaviors. We also expect the multi-year health and
wellness trend to accelerate coming out of the COVID pandemic and
anticipate our lifestyle brands to benefit due to our sales and
marketing efforts made this year.”
A Strong Candidate Fills Unique Niche
WTER’s impressive A88CBD product line is only one piece of The
Alkaline Water Company’s strategic business puzzle. The company’s
flagship product, Alkaline88(R), is one of the strongest performers
in the beverage world, and the company continues to report record
sales. “Our family of brands — Alkaline88, A88 Infused and A88CBD
Infused — include a growing portfolio of products that are in
demand and resonate with consumers,” Wright said.
A recent
“Proactive Investor” article observed that “well-financed
suitors may well be interested in the Alkaline Water Company given
its unique niche. After all, a Neilson report ranked Alkaline88 as
‘one of the fastest growing’ value-added waters in 2019. It also
noted that the company has built a ‘national retail footprint’ and
extended its lifestyle brands into other consumer packaged goods
categories.”
WTER’s stability and commitment to quality, along with its
distinctive variable-cost business model and strong portfolio, make
the company a strong prospect for major players in the beverage or
cannabis space that are may be looking to strengthen their position
in these key sectors.
Evaluating the Opportunities
With a trillion-dollar industry projection as a backdrop, it’s
no wonder that other companies besides WTER are also evaluating the
opportunities.
Tilray
Inc.’s (NASDAQ: TLRY) new High Park
portfolio additions for Canada in 2020 include edibles,
confectionery goods, CBD beverages and more, expanding High Park’s
existing broad-based portfolio of brands and products. The
additions feature new confectionery brand Chowie Wowie(TM), new
wellness brand Rmdy(TM), and new beverage brand Everie, developed
by Fluent. In addition, the line brings U.S. brands Marley
Natural(TM) and Goodship(TM) to the Canadian market. High Park’s
team of brand leaders and R&D experts have worked rigorously to
deliver to consumers best-in-class cannabis products that meet the
highest standards of safety and quality as required by Health
Canada.
Anheuser-Busch InBev SA (NYSE: BUD)
has announced a
joint venture with Tilray to commercialize non-alcohol,
CBD-infused beverages in Canada once regulations allow. The joint
venture will operate under the Fluent Beverage Company. AB
InBev is participating in the partnership through its subsidiary
Labatt Breweries of Canada, one of the country’s founding
businesses and its leading brewer. Tilray is participating through
its Canadian adult-use cannabis subsidiary High Park Company.
Aphria
Inc.’s (NASDAQ: APHA) (TSX: APHA) expansion of its 510
Vape offering strengthens the company’s commitment to inspire and
empower the worldwide community to live its best life. Each
Aphria vape is designed with a unique offering to meet the demands
of a diverse consumer segment. “Since day one we have been
committed to strategically developing an award-winning brand
portfolio that resonates with Canadians, provides exceptional
patient and consumer experiences, and competes against the illicit
market,” said Aphria CEO Irwin D. Simon. “We believe the
strength of our brands remain unmatched in the industry
and are excited to expand 510 vapes across our brand
portfolio, including Broken Coast’s first cannabis 2.0
product.”
Curaleaf
Holdings Inc. (OTC: CURLF) (CSE: CURA) is continuing its Western expansion of Select brand
products. With the launch of its gummies in California and
cartridges in Nevada, Curaleaf now offers products in 12 states.
"The latest product expansion of Select in California and Nevada
speaks to Cureleaf’s commitment to providing both medical patients
and adult-use customers with accessibility to innovative,
high-quality cannabis products," said Curaleaf president Joe
Bayern. "We are thrilled to bring Select's scientifically
formulated Nano Gummies and Elite Live to both states as we expand
our portfolio and provide entry points for new consumers."
The wave of acceptance for cannabis, and specifically CBD,
isn’t likely to ebb, as a growing number of consumers look for
superior products that provide life-changing benefits. Companies
leading the way in the space will only benefit as the
trillion-dollar mark grows closer.
For more information about The Alkaline Water Company, please
visit The Alkaline
Water Company.
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