Charles Stanton, CMO Bondly Finance on Rebranding to Forj Network
May 19 2022 - 10:00AM
NEWSBTC
Bondly Finance and Animoca Brands have recently announced Bondly
Finance’s rebrand to Forj. Previously the brand has led
the way in the NFT space through several innovative partnerships
and today we’re speaking directly to Charles Stanton, the Chief
Marketing Office at Forj to learn more about the launch, what
changes we can expect and how Forj is ultimately focusing on
simplifying Web3 and forging strong fan and creator partnerships.
Interestingly the launch is a result of an extensive rebrand
undertaken over the course of the past six months led by leading
brand design exports whose clients included Disney and Coca-Cola!
Q: Can you please explain what Bondly Finance does? A: Bondly
Finance is an end-to-end Web3 and NFT solutions provider,
majority-owned by Animoca Brands, working with big brands and
creators across a range of projects and campaigns leveraging our
technology to meet their requirements. Q: What is the reason behind
the rebranding exercise? A: Along with Animoca Brands we are
committed to onboarding the next wave of consumers into Web3, and
we knew Bondly Finance wasn’t the right brand for that in the long
term. It’s far too centred on DeFi and the ‘finance’ angle doesn’t
have broader appeal to the majority of creators and fans out there.
For example, if you’re a top record label or a major entertainment
brand, you are considering how your audience will respond to a
partnership with us and it’s clear they will relate far better with
a dynamic, energetic and adaptive brand like Forj than with Bondly
Finance. Q: Will there be any difference in the goals of Forj, as
compared to that of Bondly Finance? Absolutely, our focus is
centred around fan and creator partnerships – the very epitome of
‘forging’ is the creation of something, whether a relationship or
an experience. Through our growing number of brands (such as
Metaprints and PolkaPet World) and partnerships with huge platforms
like Spring and Bandsintown, we’ll be bringing fans closer than
ever to the creators they love. Creators like Lewis Capaldi and
many more are to be announced! Ultimately the goal is to be the
leading gateway for broader audiences to experience Web3, whether
through the metaverse or through ownership of an NFT that unlocks
meaningful experiences. Q: How does Forj aim to help web3 adoption?
A: We want to simplify Web3, and work with brands to unlock the
potential to create incredible branded experiences in real life and
in the metaverse. Adoption comes from simplification and focusing
on what matters – the experience. The fact that the experience is
powered by the blockchain shouldn’t matter, it’s how it can enable
new and meaningful interactions between fans and creators, such as
DAO governance, metaverse events, and exclusive access passes to
meet the creators. Q: What are the immediate plans for Forj? A: We
have a lot of big announcements coming, many centred around our
relationship with Animoca Brands and our position in their group
which is hugely exciting. Q: What will happen to $BONDLY and how
will the holders benefit from this transition? A: The token, for
now, remains unchanged and token holders should benefit from the
impact of the string of announcements we have coming that will add
utility to the token. Q: Are they any new products and partnerships
planned under the Forj banner? would you like to give our readers a
sneak peek into it? A: We’re working with Phantom Galaxies as their
exclusive sales partner, which will be our first big exclusive
announcement! We’ll also be launching a new product in the coming
weeks which I’m super excited about. We also have some major new
partnerships to be announced, it’s going to be a busy month… Q:
Anything else you would like to convey to our readers? A: Only that
this is just the start, Forj is a brand to meet the demands of the
next wave of Web3 consumer and we’d love you to be a part of it.
Check our new website www.Forj.network for more
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