Bitcoin Global News (BGN)
August 29, 2018 -- ADVFN Crypto NewsWire -- They
started with Netscape and they’re
moving to bring out the next most widely used user interface for
surfing the internet, starting with online advertising.
Have you heard of the Basic Attention Token and Brave
Browser yet?
Before acting as a co-creator for
both of these projects, Brendan Eich was a co-creator of the
Mozilla company and therefore, Firefox. As if this was not enough
meaningful impact on the growth of the technology industry, he was
also a co-creator of the Javascript programming
language.
What you may not yet know is just
how influential Javascript has already been on the Blockchain
industry, almost without it aiming to be.
According to several industry experts on
Quora, Javascript is essentially the adhesive language between
Blockchains and applications that can be built on top of them. In
other words, not only does Javascript act as a coding language
for Decentralized applications, but
it also tells the Blockchain how to act in executing them and
therefore, in keeping them connected.
In the case of Brave and BAT, both
projects are also arguably just as ambitious.
With the Brave browser, the team
was looking to change the way that the average user interacts with
the internet in a way that is reminiscent of Satoshi’s original
vision for Bitcoin. As of now, you can choose to essentially have
an ad and cookie free browsing experience or you can opt in to let
certain sites track your information, which is where BAT comes
in.
This means that with Brave and BAT,
the overall goal is to put the power of advertising back into the
hands of the user, without completely taking it away from the
advertiser.
In other words, the Brave team
envisions a world in which there would be no middleman between the
advertiser and the users who sees the advertisements. On top of
this, the average user would not have to interact with
advertisements to get the full online experience that he or she
desires.
As of now, this plays out with BAT
as the medium exchange for any interaction with online content.
Even if you opt in to let advertisers save your information, they
do not get any specific information from you due to both Brave and
BAT running on the Anonize
algorithm.
What they do get is the ability to
pick targeted groups of people to advertise to, who want to be
advertised to. A prime example of this would be if a company said
that it needs a target group that is looking for new Customer
Relationship Management tools. Upon requesting this, they would get
their group based on user search trends with Brave, but they would
never be able to individually segment these people. Thus, the
company gets the advertising group that it needs and every user’s
privacy is still increased as compared to every other browser on
the market.
BAT’s specific
utility comes in here. When you decide to allow
advertisements, you are rewarded with BAT coins.
As of now, this process only plays
out within what is called the BAT ecosystem, which is, as of now,
mainly just the Brave browser and BAT. As time goes on, it will be
interesting to see whether they can achieve their vision of
becoming the new medium of exchange for all online advertising and
content, across all browsers.
Furthermore, future pieces could
explore how Brave and BAT are also looking to transform the way
that that we consume online content.
By: BGN Editorial Staff
News:
Blockchain