SAO PAOLO, Feb. 10 /PRNewswire-FirstCall/ -- VIVO Participacoes S.A. (VIVO) (NYSE: VIV; Bovespa: VIVO3 [ON = Common Shares] / VIVO4 [PN = Preferred Shares]), announced its consolidated results for the fourth quarter 2009 (4Q09) and for full-year 2009. Vivo closed 2009 by keeping and consolidating its leadership position in the most significant aspects: it has the highest market share, is the best company in service quality and customer service and has the largest 3G coverage in Brazil, among other points that are worthy of mention. Thus, the company reaffirmed its position as the best option among all the mobile telecom operators in Brazil, providing differentiated products, services and plans for people to connect themselves each time more, at any time, in any place. R$ million 4Q09 3Q09 4Q08 2009 2008 Net Revenue 4,319.9 4,087.5 4,268.3 16,363.2 15,819.1 Total Operating Costs (2,907.6) (2,683.2) (2,872.0) (11,144.9) (10,951.6) EBITDA 1,412.3 1,404.3 1,396.3 5,218.3 4,867.5 EBITDA Margin (%) 32.7% 34.4% 32.7% 31.9% 30.8% Net Result 221.6 340.0 222.1 857.5 389.7 Number of accesses 51,744 48,847 44.945 51,744 44,945 (thousand) Market share 29.75% 29.40% 29.84% 27.75% 29.84% Net Additions (thousand) 2,897 2,028 2,669 6,799 7,561 Net profit of R$ 857.5 million year-to-date, 120.0% higher than the amount recorded in 2008; having reached R$221.6 million in 4Q09. Net Service Revenue of R$3,917.3 million in the quarter, representing an increase of 3.4% over 4Q08. In the 2009 year-to-date, it recorded growth of 5.9% over 2008. EBITDA margin in the quarter of 32.7%, remaining stable in percentage terms over 4Q08. EBITDA reached R$ 1,412.3 million in the quarter, a growth of 1.1% in comparison with 4Q08. In 2009, the margin was 31.9% with a growth of 7.2% over the previous year. In 4Q09, Vivo managed to attract 2,897 thousand new customers, representing 37.0% in share of net additions. When compared to 4Q08 growth in net additions was of 8.5%. Year-to-date, it totaled 6,799 thousand new accesses. In December, Vivo's customer base reached 51,744 thousand accesses, increasing its market share to 29.75%. The customer base grew 15.1% in 2009 when compared to last year. Operating cash generation before investment and financing activities obtained from the "Indirect Cash Flow" totals R$1,287.8 million in the quarter. The net debt recorded a reduction of 28.6% in the year, totaling R$3,786.0 million, resulting in a Net Debt/EBITDA rate of 0.73. To download the complete version of the Company's earnings release, please visit our website: http://www.vivo.com.br/ir DATASOURCE: VIVO Participacoes S.A. CONTACT: VIVO Investor Relations, Cristiane Barretto Sales, Carlos Raimar Schoeninger, or Janaina Sao Felicio, +55-11-7420-1172, Web site: http://www.vivo.com.br/ir

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