Avaya Launches New Web Site and Advertising Campaign With 'Communications at The Heart of Business'
December 06 2004 - 8:30AM
PR Newswire (US)
Avaya Launches New Web Site and Advertising Campaign With
'Communications at The Heart of Business' BASKING RIDGE, N.J., Dec.
6 /PRNewswire-FirstCall/ -- Avaya Inc. (NYSE: AV), a leading global
provider of business communications software, systems and services,
today announced the launch of a new integrated advertising, direct
response and interactive campaign. Through the theme,
"Communications at the Heart of Business," the campaign drives home
Avaya's differentiated position in the marketplace as the global
leader in Internet Protocol (IP) Telephony, Contact Centers,
Mobility and Services. Beginning today, advertising, interactive,
and direct response materials focus on a wide-range of benefits
gained by customers who have embedded Avaya's communications
solutions in the "heart" of their businesses. The ads will
demonstrate how, by embedding Avaya's communications solutions,
customers are making people more productive, processes more
intelligent and customers more satisfied. The cosmopolitan style
echoes the message that Avaya is at the heart of millions of
successful businesses -- large to small -- worldwide. An omnibus
print ad appearing in major U.S., U.K., and Australian business
media this week directs visitors to the re-designed
http://www.avaya.com/ page. New print ads will be unveiled in the
coming weeks that will show how Avaya's communications solutions
are improving customer intimacy and improving overall business
results. New television advertising will appear in early 2005.
"This campaign says Avaya understands that customers are buying
bottom-line business value when they make a communications
technology decision" said Lou D'Ambrosio, senior vice president,
Global Sales and Marketing, Avaya. "The best evidence we have is in
the actual experiences of our customers, and we've put them front
and center." Visitors clicking on the homepage graphic are taken to
an animated landing page that scrolls across the display screen as
the cursor moves to the right or left. Graphical elements that pop
case study synopses of customers like Pebble Beach or Victoria's
Secret. Visitors can also experience a demo of an Avaya IP
Softphone, request a Voice over Internet Protocol (VoIP) network
assessment or access an IDC whitepaper on communications
convergence McCann Erickson is Avaya's global advertising agency of
record and responsible for Avaya's overall brand and creative
strategy. R/GA is Avaya's interactive agency of record, overseeing
strategy, execution of Web sites and online marketing programs.
About Avaya Avaya Inc. designs, builds and manages communications
networks for more than 1 million businesses worldwide, including 90
percent of the FORTUNE 500(R). Focused on businesses large to
small, Avaya is a world leader in secure and reliable Internet
Protocol (IP) telephony systems and communications software
applications and services. Driving the convergence of voice and
data communications with business applications -- and distinguished
by comprehensive worldwide services -- Avaya helps customers
leverage existing and new networks to achieve superior business
results. For more information visit the Avaya website:
http://www.avaya.com/ About McCann Erickson NY and MRM Partners
McCann Erickson in New York is the flagship and single largest
agency of McCann Erickson Worldwide, the world's most extensive
international advertising agency network with operations in over
130 countries. MRM Partners is a leading worldwide agency network
specializing in relationship marketing, interactive marketing,
database analytics and management, and branded content. MRM
Partners has 62 offices in 37 countries. Both McCann Erickson and
MRM Partners are units of McCann Worldgroup, part of the
Interpublic Group of Companies [NYSE: IPG]. R/GA R/GA
(http://www.rga.com/) is the New York-based interactive advertising
agency that serves as the lead digital partner for Fortune 500
companies and world-class brands. R/GA focuses on creating
optimized, user-centric experiences that sell products, engage
customers and build brands across channels, from the Web to
broadband/enhanced television and wireless devices. Founded in
1977, R/GA is the world's most award-winning interactive agency and
has received the top creative awards for film, broadcast and
interactive. R/GA is part of The Interpublic Group (NYSE:IPG), one
of the world's largest advertising and marketing services
organizations. DATASOURCE: Avaya Inc. CONTACT: Deb Kline,
+1-908-953-6179(O), +1-908-313-8549(M), , or Matt Booher,
+1-908-953-7500(O), Web site: http://www.avaya.com/
http://www.rga.com/
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