Avaya Launches New Web Site and Advertising Campaign With 'Communications at The Heart of Business' BASKING RIDGE, N.J., Dec. 6 /PRNewswire-FirstCall/ -- Avaya Inc. (NYSE: AV), a leading global provider of business communications software, systems and services, today announced the launch of a new integrated advertising, direct response and interactive campaign. Through the theme, "Communications at the Heart of Business," the campaign drives home Avaya's differentiated position in the marketplace as the global leader in Internet Protocol (IP) Telephony, Contact Centers, Mobility and Services. Beginning today, advertising, interactive, and direct response materials focus on a wide-range of benefits gained by customers who have embedded Avaya's communications solutions in the "heart" of their businesses. The ads will demonstrate how, by embedding Avaya's communications solutions, customers are making people more productive, processes more intelligent and customers more satisfied. The cosmopolitan style echoes the message that Avaya is at the heart of millions of successful businesses -- large to small -- worldwide. An omnibus print ad appearing in major U.S., U.K., and Australian business media this week directs visitors to the re-designed http://www.avaya.com/ page. New print ads will be unveiled in the coming weeks that will show how Avaya's communications solutions are improving customer intimacy and improving overall business results. New television advertising will appear in early 2005. "This campaign says Avaya understands that customers are buying bottom-line business value when they make a communications technology decision" said Lou D'Ambrosio, senior vice president, Global Sales and Marketing, Avaya. "The best evidence we have is in the actual experiences of our customers, and we've put them front and center." Visitors clicking on the homepage graphic are taken to an animated landing page that scrolls across the display screen as the cursor moves to the right or left. Graphical elements that pop case study synopses of customers like Pebble Beach or Victoria's Secret. Visitors can also experience a demo of an Avaya IP Softphone, request a Voice over Internet Protocol (VoIP) network assessment or access an IDC whitepaper on communications convergence McCann Erickson is Avaya's global advertising agency of record and responsible for Avaya's overall brand and creative strategy. R/GA is Avaya's interactive agency of record, overseeing strategy, execution of Web sites and online marketing programs. About Avaya Avaya Inc. designs, builds and manages communications networks for more than 1 million businesses worldwide, including 90 percent of the FORTUNE 500(R). Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol (IP) telephony systems and communications software applications and services. Driving the convergence of voice and data communications with business applications -- and distinguished by comprehensive worldwide services -- Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya website: http://www.avaya.com/ About McCann Erickson NY and MRM Partners McCann Erickson in New York is the flagship and single largest agency of McCann Erickson Worldwide, the world's most extensive international advertising agency network with operations in over 130 countries. MRM Partners is a leading worldwide agency network specializing in relationship marketing, interactive marketing, database analytics and management, and branded content. MRM Partners has 62 offices in 37 countries. Both McCann Erickson and MRM Partners are units of McCann Worldgroup, part of the Interpublic Group of Companies [NYSE: IPG]. R/GA R/GA (http://www.rga.com/) is the New York-based interactive advertising agency that serves as the lead digital partner for Fortune 500 companies and world-class brands. R/GA focuses on creating optimized, user-centric experiences that sell products, engage customers and build brands across channels, from the Web to broadband/enhanced television and wireless devices. Founded in 1977, R/GA is the world's most award-winning interactive agency and has received the top creative awards for film, broadcast and interactive. R/GA is part of The Interpublic Group (NYSE:IPG), one of the world's largest advertising and marketing services organizations. DATASOURCE: Avaya Inc. CONTACT: Deb Kline, +1-908-953-6179(O), +1-908-313-8549(M), , or Matt Booher, +1-908-953-7500(O), Web site: http://www.avaya.com/ http://www.rga.com/

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