Atle Skalleberg Appointed Chief Digital Officer of Flight Centre Travel Group
July 21 2016 - 1:32PM
Business Wire
Flight Centre Adds Digital Commerce Team in
Boston to Improve Digital Customer Experiences
StudentUniverse, a Flight Centre Travel Group company and the
world’s leading travel booking service for students and youth,
today announced that its Managing Director, Atle Skalleberg, has
been appointed to global Chief Digital Officer (CDO) of Flight
Centre Travel Group (ASX: FLT), effective immediately.
As CDO, Atle will play a central role in setting the strategy
and improving the group's digital commerce capabilities - including
its online presence, user experiences and booking services - to
help Flight Centre become the global leader in blending offline and
online travel services, to cater to the demands of tech-savvy
leisure travelers. To achieve this, teams in Boston and Brisbane
will provide e-commerce, mobile development, online marketing and
business intelligence services to Flight Centre’s leisure brands
globally. Leading this initiative from Boston will provide Flight
Centre access to top talent, a world-class high tech community and
StudentUniverse’s technical teams.
“Having a global digital leader is an important step to ensure
that we are able to develop and execute on a clear digital commerce
strategy, build a world class team and drive the digital
transformation that will propel online and mobile services as part
of our blended travel strategy,” said Graham Turner, CEO, Flight
Centre Travel Group. “The StudentUniverse acquisition became a
catalyst for digital change management and we feel confident that
Atle’s competencies make him the right leader for the teams that
will continue our digital transformation. We are perfectly
positioned to be the global leader in providing seamlessly blended
offline and online shopping experiences that allow customers to
transact or interact with us by the channel of their choice.”
Atle will continue to work closely with the executive team at
StudentUniverse to manage and grow the business globally and will
report to Dean Smith, president of FCTG Americas.
About Flight Centre Travel Group
Flight Centre Travel Group (FCTG) (ASX: FLT) has grown to be one
of the world’s largest travel agency groups since its founding in
1982. Headquartered in Brisbane, Australia, the company has more
than 30 brands in its portfolio (including the iconic Liberty
Travel, GOGO Vacations and StudentUniverse in the US), 18 office
locations across the U.S., 3,000 businesses worldwide and employs
more than 19,000 people.
After starting as a leisure travel agency, the company is now
also one of the world's largest corporate travel managers through a
network of specialist brands that includes FCm, Corporate
Traveller, cievents, Campus Travel, 4th Dimension and Stage &
Screen.
About StudentUniverse
StudentUniverse is the world’s leading travel booking service
for students and youth. It offers exclusive pricing and terms on
flights, hotels and tours through contracts with dozens of
world-class partners and more than 75 airlines. Its Travel Services
division handles client requests for groups and custom
itineraries.
StudentUniverse launched in 2000 and was acquired by Flight
Centre Travel Group in 2015. StudentUniverse is headquartered in
Boston with offices in London, Toronto, New York and the
Philippines. StudentUniverse believes that travel is essential to a
modern education. Millions of students use the service every year.
For updates on StudentUniverse, follow our corporate Twitter and
blog.
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version on businesswire.com: http://www.businesswire.com/news/home/20160721006171/en/
StudentUniverseDanielle Dougan, +1 617-321-3109PR
Managerdanielle@studentuniverse.com
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