Oakley Releases New Global Collection
January 14 2010 - 8:00AM
PR Newswire (US)
Special Edition Designs for Canada 2010 FOOTHILL RANCH, Calif.,
Jan. 14 /PRNewswire/ -- Oakley, Inc. today announced the release of
a new Global Collection of products designed to honor Oakley's
global team of athletes participating in the Winter Olympics. As
part of this rare array, a special edition sunglass and snow goggle
carry custom Oakley art to salute the nations that will send their
best to Canada in February 2010. Apparel designs and accessories in
the collection are accented with graphics that recognize the
heritage of the hosting province, and a limited edition timepiece
is part of the unparalleled line of collectibles. (Photo:
http://www.newscom.com/cgi-bin/prnh/20100114/LA37650-a) (Photo:
http://www.newscom.com/cgi-bin/prnh/20100114/LA37650-b) "This
special collection pays tribute to an event that unites the world
in the fellowship of athletic competition," said Oakley CEO Colin
Baden. "Many athletes in Vancouver will rely on Oakley innovations
as they strive for Gold, and the new Global Collection will fuel
the excitement and shared pride of watching these athletes exceed
all limits. Oakley art turns these special editions into keepsakes
and collectibles, mementos that let fans carry the memories of this
thrilling chapter in sports history," Baden concluded. The
collection includes a uniquely rendered edition of Oakley's popular
Crowbar® goggle. The new Global Crowbar Snow Goggle features bold
graphics that depict flags of nations. It comes with a matching
Microclear® bag for lens cleaning and goggle storage, as well as a
strap patch that combines the company icon with a national flag in
one of 11 optional country designs: Austria, Canada, Germany,
Italy, Japan, Norway, Russia, South Korea, Sweden, Switzerland and
the USA. With its moisture-wicking comfort and superior protection
against impact and UV, Crowbar Snow is the choice of world-class
athletes. (Please note that this special edition goggle will be
distributed in a limited release of only 400 units. It is not
available via Oakley.com but can be purchased at Oakley stores and
other select retail locations now.) The eyewear rendition in the
new collection, Oakley's Global Fuel Cell is highlighted with a
flags-of-nations motif in the letters of the company logo. The
sunglass comes with a matching Microclear bag for lens cleaning and
frame storage. Oakley Fuel Cell is a streetwise design, a look of
authenticity with confident contours of comfortably lightweight O
Matter® frame material. This edition features the glare-cutting
performance of Oakley HDPolarized lenses with the clarity and
protection of High Definition Optics® (HDO®). (This special edition
eyewear is available at Oakley stores and via Oakley.com now.) In
addition to graphical expressions of the flags-of-nations motif
that honors our global team of athletes, the new Oakley Global
Apparel Collection features a Canadian Maple Leaf and stylized
totem art. The original Oakley design salutes the country and
province hosting the games, and pays tribute to its history and
heritage. Hoodies and tees for men and women comprise the
collection. (These apparel items are available at Oakley stores and
via Oakley.com now.) Accessories in the Global Collection include
caps, a beanie, a backpack and an umbrella, as well as a
commemorative pin. Each of these carries totem graphics that
signify it as a collectible edition. A serialized allotment of the
company's Warrant(TM) timepiece has been styled with the totem
motif, and just 100 units will be available. (Please note that the
special edition timepiece is available only in Canada, and was
released in December 2009. The accessories are available at Oakley
stores and via Oakley.com now.) For items in the Oakley Global
Collection that will be available online, visit Oakley.com for more
information. About Oakley, Inc. Established in 1975 and
headquartered in Southern California, Oakley is one of the leading
sports brands in the world. The holder of more than 600 patents,
Oakley is continually seeking problems, solving them with
inventions and wrapping those inventions in art. This philosophy
has made Oakley one of the most iconic and inimitable brands on the
market, with innovations that world-class athletes around the globe
depend on to compete at the highest level possible. Oakley is famed
for its insuperable lens technologies such as High Definition
Optics® (HDO®) which is incorporated into all Oakley sun and
prescription eyewear, and goggles. Oakley has extended its
leadership position as the world's leading sports eyewear brand
into apparel, footwear and accessories collections. Laser focused
on the consumer, Oakley has both men's and women's product lines
that target Sports Performance, Active and Lifestyle consumers.
Oakley is a subsidiary of Luxottica Group (NYSE: LUX; MTA: LUX).
Additional information is available at http://www.oakley.com/.
http://www.newscom.com/cgi-bin/prnh/20100114/LA37650-b
http://www.newscom.com/cgi-bin/prnh/20100114/LA37650-a
http://photoarchive.ap.org/ DATASOURCE: Oakley, Inc. CONTACT:
Brianne Bates, Public Relations, +1-949-829-6358, , or Diane
Thibert, Public Relations, +1-949-672-6888, , both of Oakley Inc.
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