Employees and customers to provide millions
of meals for people facing hunger.
Fifth Third Bank’s nearly 20,000 employees will celebrate “Fifth
Third Day XXXIII” by volunteering and donating to fight food
insecurity in the communities where they live and work. On May 3,
celebrated as “Fifth Third Day,” the Bank will provide millions of
meals across its footprint through a combination of volunteerism,
donations and fundraising efforts.
“Food insecurity impacts too many of our communities, and due to
inflation and rising food prices, the fight against hunger requires
ever more resources to feed those in need,” said Tim Spence,
chairman, chief executive officer and president of Fifth Third. “On
Fifth Third Day, our employees volunteer across our footprint to
fight hunger in our communities – donating time and money so that
fewer Americans go hungry.”
The Bank has recognized Fifth Third Day since 1991, and since
2012 the Bank and its employees have worked toward a common goal to
fight hunger. This year’s theme is tackling food insecurity one
community at a time. Of the millions of meals that will be
provided, 1.5 million meals* will go directly to Feeding America®.
Additional meals will be provided through financial and volunteer
support to local hunger relief organizations throughout the Bank’s
footprint.
Fifth Third customers and employees have an opportunity to
support hunger relief by purchasing a $1 shield of recognition at
all Fifth Third locations. Proceeds from shield of recognition
sales benefit local hunger relief organizations throughout the
Bank’s footprint. Along with volunteer activities, Fifth Third Day
will feature other key events with local celebrities in Cincinnati,
Charlotte, Indianapolis and Louisville.
For the last 22 years, Fifth Third has collaborated with Feeding
America and partner food banks to serve communities. In 2022, 44
million people, including more than 13 million children, faced
hunger and lived in food insecure households. Data from the same
year indicates that one out of every six people turned to the
charitable food sector for help.
"The movement to end hunger takes dedicated partnerships that
help us meet the needs of our neighbors," said Lauren Biedron,
Feeding America's senior vice president of corporate partnerships.
"We are grateful for the generous commitments of Fifth Third Bank
and its customers. Together, we are helping provide people with
access to the food and resources they say they need to thrive.”
Driving New Resources into Local
Communities
Fifth Third’s Financial Empowerment Mobile, commonly known as
the eBus, will begin its 2024 tour with a 20-day journey across
Ohio beginning in Cincinnati on Fifth Third Day. Reimagined to
offer enhanced services and experiences for community members, the
eBus now features immediate checking account opening capabilities,
face-to-face consultation pods for private conversations and
computer workstations for guests.
Through a relationship with SpringFour, an award-winning social
impact fintech, the eBus will connect community members to vital
human and social services organizations to address needs related to
food savings, rental resources, childcare, employment services,
small business support and more.
Through its digital self-service financial wellness solution,
SpringFour delivers access to more than 24,000 nonprofit and
government agencies across the U.S. providing support in 14
categories.
“We want to be a partner to the communities we serve,” said Kala
Gibson, chief corporate responsibility officer. “The eBus allows us
to deliver resources and tools to ensure everyone can make the best
possible financial decisions – even in areas that may not
traditionally have access.”
Supporting the next
generation
Additionally, Fifth Third will surprise the families of babies
born on Fifth Third Day in select local hospitals in its Northeast
Ohio region and Tampa Bay with a gift of $1,053 to open a 529
college savings account. Since Fifth Third Day in 2017, the Bank
has gifted 496 “Fifth Third Day Babies” with $1,053 to go toward
any 529 college savings account, in partnership with the Gift of
College.
The Bank will present the new parents with care packages that
includes gift cards and gifts for the baby including a onesie, bib
and beanie.
For more information about how Fifth Third is helping its
communities, please visit here. To learn more about the Bank’s
dedication to sustainability, click here.
* $1 helps to provide at least ten meals secured by Feeding
America® on behalf of local partner food banks.
About Fifth Third
Fifth Third is a bank that’s as long on innovation as it is on
history. Since 1858, we’ve been helping individuals, families,
businesses and communities grow through smart financial services
that improve lives. Our list of firsts is extensive, and it’s one
that continues to expand as we explore the intersection of
tech-driven innovation, dedicated people and focused community
impact. Fifth Third is one of the few U.S.-based banks to have been
named among Ethisphere’s World’s Most Ethical Companies® for
several years. With a commitment to taking care of our customers,
employees, communities and shareholders, our goal is not only to be
the nation’s highest performing regional bank, but to be the bank
people most value and trust.
Fifth Third Bank, National Association is a federally chartered
institution. Fifth Third Bancorp is the indirect parent company of
Fifth Third Bank and its common stock is traded on the NASDAQ®
Global Select Market under the symbol "FITB." Investor information
and press releases can be viewed at www.53.com. Deposit and credit
products provided by Fifth Third Bank, National Association. Member
FDIC.
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version on businesswire.com: https://www.businesswire.com/news/home/20240503222973/en/
Adrienne Gutbier (Media Relations) adrienne.gutbier@53.com |
513-534-8038 Matt Curoe (Investor Relations) matt.curoe@53.com |
513-534-2345
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