BERKELEY, Calif., July 21, 2020 /PRNewswire/ -- Bellwether
Coffee, makers of the first-of-its-kind zero-emissions
commercial coffee roaster and integrated Coffee Marketplace, today
announced the addition of veteran technology chief financial
officer Paul Yee to the team.
"Paul's successes and experience in helping lead high-growth
companies like Stitch Fix, Method and Peet's will be invaluable to
Bellwether," said Nathan Gilliland,
chief executive officer of Bellwether. "We're proud of our success
over the past quarter in particular, in the face of many unknowns
in the market, and look forward to benefiting from Paul's strategic
guidance and consumer-centric approach as we continue to scale and
grow."
With more than 20 years of experience helping build top-tier,
global brands, Mr. Yee excels at working within industry-shaping,
growth-driven companies. Most recently, Paul was the chief
financial officer at Stitch Fix, where he led the $137MM initial
public offering of the technology-powered apparel retailer (NASDAQ:
SFIX). Prior, Paul was CFO of Method Products, which was acquired
by SC Johnson, and spent more than 6 years at Peet's Coffee, most
recently as the vice president of finance and investor relations.
Paul helped see Peet's Coffee through an acquisition by a private
investment group for $1B in 2012 as
well.
Bellwether Coffee just reported its strongest quarter in Q2 with
more than 100% growth over prior year in new roaster installs. With
the pandemic driving changes across the country and hitting the
food and beverage industry disproportionately hard, Bellwether has
seen success as a result of the added revenue streams the roaster
can provide to customers via wholesale, retail, and e-commerce
opportunities. Current customers of Bellwether, like Unravel Coffee
in Denver, CO, have seen 400%
growth in e-commerce bagged coffee sales from mid-March to
mid-May.
"I'm inspired by Bellwether's mission to make coffee roasting
more accessible and sustainable for the environment and our
communities," said Paul Yee. "I'm
excited to be joining the team and driving growth as we continue
the company on the trajectory of reaching more customers, from
large brands to small neighborhood coffee shops, giving them
ownership of their coffee roasting programs."
As chief financial officer at Bellwether, Yee will lead all
finance functions and specific operational functions. He'll provide
coaching and mentoring to relevant team members as Bellwether
iterates on its product and identifies new sales channels. Yee has
a Master of Business Administration degree and Bachelor of Arts
degree from Stanford University. He is
a certified running coach with Road Runners Club of America and
resides with his family in the East Bay.
About Bellwether Coffee
Headquartered in Berkeley, California, Bellwether Coffee is
making coffee roasting more accessible, and more sustainable for
the environment and our communities. With the most consistent and
controllable roaster available, Bellwether's customers—from large
brands to small neighborhood cafes—are in complete control of their
coffee offerings using the electric, ventless, zero-emissions,
award-winning Bellwether Roaster and intuitive roasting software.
Bellwether Coffee is the recipient of the Best New Product award
for 2019 by the Specialty Coffee Association. For more information,
visit bellwethercoffee.com.
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SOURCE Bellwether Coffee