WD-40 Company to Debut New Product at the 2019 SEMA Show
October 14 2019 - 4:12PM
Business Wire
WD-40® Specialist® Penetrant with a Flexible
Straw Helps Auto Professionals Break Rust in Hard-to-Reach
Areas
Auto technicians attending the 2019 SEMA Show will be first to
try the new WD-40® Specialist® Penetrant with Flexible Straw that
makes it easy to get into hard-to-reach places to penetrate tight
crevices, threads and seams to break up rust and the bonds that
hold stuck parts together.
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the full release here:
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SEMA Show attendees can test the product, which also helps
prevent rust and corrosion from reforming and leaves behind a
lubricating layer, at WD-40 Brand booth (#62129 outside by South
Hall).
“The flexible straw innovation was born from the needs of auto
and other trade professionals who needed a way to get penetrant in
hard to reach places. Penetrant with Flexible Straw is just another
example of how we deliver high-quality products that perform in
extreme conditions to give professionals the confidence to live
life hands on,” said Erin Bala, director of brand marketing and
innovation at WD-40 Company. “The flexible straw means auto
technicians can apply the penetrant without taking vehicles apart
to reach the right area, which saves valuable time during hectic
days.”
Auto technicians will find plenty of uses for the new product
and its handy, bendable straw, including:
- Exhaust Manifold – the flexible straw will make it
easier to get to this hard-to-reach part while also limiting
overspray.
- Transmission – When removing a transmission, the reach,
precision and angle of spray possible with the flexible straw makes
work easier.
- Thermostat – Use the flexible straw to spray under
housing and pull out stuck tubing at the same time.
- More uses – Rusted compressor bolts, suspension fastener
and ball joints, nuts on fuel filters, wheel cylinders, control
arms, frozen engine fasteners, struts, brake calipers, alternators
and headlight trim rings.
In addition to testing the WD-40 Specialist Penetrant with
Flexible Straw, attendees at WD-40 Brand booth will learn how other
WD-40 Brand products can help them get their jobs done right when
they check out the WD-40® X SEMA Garage 1966 Boosted Bronco. It’s
the “Year of the Bronco” at the 2019 SEMA Show and to celebrate,
WD-40 Company and SEMA Cares are partnering to rebuild and deck out
an iconic cult classic. WD-40 Brand will also be hosting a giveaway
in WD-40 Brand gear and products for attendees.
The Penetrant with Flexible Straw is 50-state VOC compliant and
is available now at The Home Depot. Click here to download
images and video of the product in action. Learn more
about the product, giveaway and vehicle build, including images of
the WD-40® X SEMA Garage 1966 Boosted Bronco, at WD40.com/SEMA.
WD-40 Company
WD-40 Company is a global marketing organization dedicated to
creating positive lasting memories by developing and selling
products that solve problems in workshops, factories and homes
around the world. The Company markets its maintenance products and
homecare and cleaning products under the following well-known
brands: WD-40®, 3-IN-ONE®, GT85®, X-14®, 2000 Flushes®, Carpet
Fresh®, no vac®, Spot Shot®, 1001®, Lava® and Solvol®.
Headquartered in San Diego, WD-40 Company recorded net sales of
$408.5 million in fiscal year 2018 and its products are currently
available in more than 176 countries and territories worldwide.
WD-40 Company is traded on the NASDAQ Global Select market under
the ticker symbol “WDFC.” For additional information about WD-40
Company, please visit WD40Company.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20191014005674/en/
Christine Whitman Nuffer, Smith, Tucker 619/296-0605, ext. 240
cmw@nstpr.com
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