Disguise and MorphCostumes Announce Strategic Distribution Partnership
September 24 2019 - 7:15AM
Business Wire
MorphCostumes to Sell, Distribute and Market
Disguise’s Licensed Costumes in EMEA
Disguise, Inc., today announced a strategic distribution
partnership with European costume specialist, MorphCostumes. The
partnership will allow MorphCostumes to sell, distribute and market
Disguise’s licensed costumes in EMEA, demonstrating a mutual
confidence and recognition of Disguise’s global potential in
Europe. MorphCostumes will have an arsenal of licensed costumes to
distribute including iconic brands LEGO, Nintendo, Minecraft, and
Microsoft Halo, as well as additional brands to be announced in the
near future.
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MorphCostumes to Sell, Distribute and
Market Disguise’s Licensed Costumes in EMEA (Photo: Business
Wire)
“We have been actively pursuing our objective of growing our
licensed costumes sales in Europe,” said Tara Hefter, Disguise’s
Executive Vice President and General Manager. “EMEA is a key part
of our overall international growth strategy and MorphCostumes is a
strong partner who shares our commitment to quality and customer
excellence, while providing expertise in fancy dress up and
costumes in Europe.” This strategic distribution agreement with
MorphCostumes represents a significant milestone in Disguise’s
efforts to expand its global footprint. “While we have always been
a powerhouse for Halloween in North America, it is our goal to
provide costumes globally for incremental dress up occasions like
Carnival and World Book Day.”
Gregor Lawson, MorphCostumes Co-Founder, added, “We are
delighted to partner with Disguise and gain the opportunity to
distribute their world class portfolio of licensed costumes. It is
great recognition of the competitive advantage achieved by our
complementary strategies to maximize sales across Amazon, our own
websites and retail partners.”
Both Disguise and AFG are very excited about this new strategic
partnership and the mutual benefits it will bring for both
companies. Watch for the expansion of Disguise’s licensed products
on Amazon in Europe just in time for Halloween this year.
About MorphCostumes:
Founded in Edinburgh, Scotland in 2009 with the invention of the
Morphsuit, MorphCostumes has grown to design, manufacture &
distribute a full range of innovative costumes and accessories
around the world. MorphCostumes has market leading expertise in
direct to consumer sales through Amazon and proprietary websites.
This is complemented by wholesale distribution through major Big
box & Specialty retailers.
About Disguise, Inc.
Since 1987, Disguise has been a leader in the Halloween industry
creating innovative and trend setting costumes and accessories.
Based in the San Diego area, Disguise produces costumes and
accessories under many of the world’s leading licensed brands, as
well as its own proprietary brands for the nation’s largest
retailers including specialty, party and pop up stores. Disguise
designs and manufactures millions of costumes for U.S. and other
international markets each year bringing smiles and creating
memories for kids and adults alike. To see Disguise’s extensive
Halloween collection, please visit www.disguise.com.
Disguise is a trademark of Disguise, Inc.
About JAKKS Pacific,
Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer,
manufacturer and marketer of toys and consumer products sold
throughout the world, with its headquarters in Santa Monica,
California. JAKKS Pacific’s popular proprietary brands include
MorfBoard™, Perfectly Cute™, Squish-Dee-Lish™, TP Blaster™,
Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a wide
range of entertainment-inspired products featuring premier licensed
properties; and C’est Moi™, a youth skincare and make-up brand.
Through JAKKS Cares, the company’s commitment to philanthropy,
JAKKS is helping to make a positive impact on the lives of
children. Visit us at www.jakks.com and follow us on Instagram
(@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS
Pacific).
©2019 JAKKS Pacific, Inc. All rights reserved.
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JAKKS Pacific Rachel Griffin 424-268-9553 Rgriffin@jakks.net
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