NEW YORK, June 19, 2019 /PRNewswire/ -- To celebrate the
impressive extremes that sneakerheads and basketball fans alike
will go to get the kicks they've been dreaming of, Foot Locker
released "The Letter," a comedic TV and digital spot that
showcases just how far someone will go to get their hands on a
coveted pair of Nike Air Max shoes.
The campaign launches today online, followed by the TV spot
airing on ESPN during the live broadcast of the NBA Draft on
June 20, 2019. The ultimate
sneakerhead, Houston Rockets forward, P.J. Tucker, singer and model
Pia Mia, and actor JD McCrary star
in the spot alongside a plethora of Nike Air Max silhouettes,
ranging from the Air Max 95 to Air Max Plus as they fulfill what
they believe to be a budding sneakerhead's dreams, with a humorous
twist.
"Everything we do at Foot Locker we do Because Sneakers, and we
know our customer's every impulse and motivation revolves around
their love of sneaker culture," said Patrick Walsh, Vice President of Marketing, Foot
Locker North America. "Because Sneakers represents a shared belief
and comes to life in this spot as we see a young sneakerhead go to
extreme lengths to convince real-life stars to aid in his quest to
secure coveted sneakers."
"Anyone who knows me, knows that sneakers are in my DNA, so of
course I'm excited to be working with Foot Locker as part of their
'Discover Your Air' campaign," said Tucker. "Whether you're on or
off the court, you always need to bring your A-game when it comes
to style, and I know all too well what it's like to chase those
elusive kicks."
The full collection of Air Max silhouettes featured in The
Letter is available on footlocker.com, at Foot Locker stores
around the country and through shoppable Instagram posts.
Created by worldwide agency BBDO, the campaign can be viewed on
YouTube.com/footlocker and on Instagram.com/footlocker. For more
information on the campaign, visit
footlocker.com/discoveryourair.
About Foot Locker
Foot Locker, a part of Foot Locker,
Inc. (NYSE: FL), is a leading global retailer of athletically
inspired shoes and apparel. Headquartered in New York City, the company operates
approximately 3,220 athletic retail stores in 27 countries, as well
as websites and mobile apps, under the brand names Foot Locker,
Champs Sports, Eastbay, Kids Foot Locker, Footaction, Lady Foot Locker, Runners Point and
Sidestep. With its various marketing channels and experiences
across North America, Europe, Asia,
Australia and New Zealand, the company's purpose is to
inspire and empower youth culture around the world, by fueling a
shared passion for self-expression and creating unrivaled
experiences at the heart of the sport and sneaker communities.
Additional information may be found
at footlocker.com | Instagram: @footlocker |
Twitter: @footlocker |
YouTube: youtube.com/footlocker |
Blog: unlocked.footlocker.com |
Facebook: facebook.com/footlocker |
App: iOS and Android
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SOURCE Foot Locker, Inc.