Phunware Announces Patent for Enterprise Branded Application Frameworks for Mobile and Other Environments
January 16 2019 - 8:30AM
Today Phunware, Inc. (NASDAQ: PHUN), a fully integrated enterprise
cloud platform for mobile that provides companies the products,
solutions, data and services for brands worldwide, announced the
award of U.S. Patent No. 9,965,775, “Systems and Methods for
Enterprise Branded Application Frameworks for Mobile and Other
Environments.” This patent is foundational to the company’s
Multiscreen-as-a-Service (MaaS) platform which includes:
--Software Development Kits (SDKs), comprised of
location-based services, mobile engagement, content management,
messaging, advertising and analytics--Mobile application framework
of pre-integrated iOS and Android software modules for building
in-house or channel-based mobile application solutions--Cloud-based
vertical solutions of pre-integrated iOS and Android mobile
application portfolios for Healthcare, Retail, Media, Real Estate
& Hospitality, Sports, Aviation and other verticals--Knowledge
graph and data for real-time mobile audience targeting, reach,
engagement and monetization for 1:1 insights and interactions
globally at scale
Founded in 2009, Phunware’s leadership saw that
enterprises at that time were challenged with efficiently and
cost-effectively creating branded applications across multiple
platforms to deliver experiences to delight, engage, retain,
increase and monetize their users. Ten years ago mobile
applications were predominantly single utility, but Phunware
realized that in the future they would become more complex as well
as an increasingly important tool in the relationship between
brands and consumers. With that belief, Phunware bet the company on
native implementation first, mobile screen first, and built an
infrastructure to support this.
This patent reflects Phunware’s core belief that
every brand wants to engage their audiences through five main
types of interaction:--Through users consuming brand-specific push
content--Through creating and leveraging social networks and
consumer communities to build and expand their brands--Through play
and engagement for user entertainment and utility--Through media
content used to entertain, inform, and educate consumers about
brands--Through the ability to facilitate electronic commerce with
their consumers as well as use application analytics on top of
aggregated affiliate, sales, usage and other data to better drive
new revenue streams and optimize the return on investment
associated with sales, promotion and advertising efforts.
Phunware continues to expand the capabilities of
the MaaS platform with the addition of their PhunCoin ecosystem, a
blockchain-powered, mobile-first cryptocurrency ecosystem
connecting brands and consumers.
“We’re looking forward to further serving our
customers by extending our platform capabilities with PhunCoin in
2019,” said Phunware’s co-founder and CTO, Luan Dang. “With our
PhunCoin Software Development Kit (SDK), brands can connect
directly with consumers, and consumers can be rewarded for the data
they are willing to share.”
Phunware, Inc.—Everything You Need to
Succeed on Mobile:
Phunware Inc. is the pioneer of
Multiscreen-as-a-Service (MaaS), a fully integrated enterprise
cloud platform for mobile that provides companies the products,
solutions, data and services necessary to engage, manage, and
monetize their mobile application portfolios and audiences globally
at scale. Phunware helps the world’s most respected brands create
category-defining mobile experiences, with more than one billion
active devices touching its platform each month. For more
information about how Phunware is transforming the way consumers
and brands interact with mobile in the virtual and physical worlds,
visit www.phunware.com, www.phuncoin.com and follow @phunware on
all social media platforms.
Contact:
Chris Orzeske
1-855-521-8485
7800 Shoal Creek Boulevard #230 S
Austin, TX 78757
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