NEW YORK, Jan. 3, 2019 /PRNewswire/ -- Foot Locker, Inc.
(NYSE: FL), the New York-based
specialty athletic retailer, announced today that it has made a
strategic investment in Super Heroic, Inc. The company is taking a
minority stake in the innovative, high-performance, tactical play
and entertainment company whose mission is to inspire children to
be more active through play. The $3
million Series Seed II investment brings the total raised by
Super Heroic to $10 million since it
was founded in 2016.
Headquartered in Oakland,
Calif. and co-founded by Jason
Mayden and Harshal Sisodia,
Super Heroic is a lifestyle brand that designs, manufactures and
markets innovative footwear, clothing and accessories.
Combining cutting-edge technical functionality and high-performance
designed products specifically created for children, Super Heroic
has achieved a significant foothold in the growing youth footwear
category since its inception. As part of Foot Locker, Inc.'s
strategic investment, Kids Foot Locker will be the first
brick-and-mortar retailer of Super Heroic products in the U.S.
"We are excited to partner with Super Heroic, a company that
shares our deep commitment to empowering children through
innovative athletic products," states Richard Johnson, Foot Locker's Chairman and CEO.
"With its robust talent and cutting-edge innovation, we look
forward to working with Jason and the entire Super Heroic team to
offer an exciting, fresh product to our customers, while realizing
additional growth opportunities for the future. Giving kids the
tools to be active is in our DNA. Having our two companies come
together to empower kids to play has the potential to be game
changing."
"We are excited to partner with Foot Locker and benefit from its
unparalleled expertise in the footwear and apparel markets as we
seek to elevate our brand to the next level," said Mayden, Super
Heroic's Chief Executive Officer. "This partnership marks an
important milestone for Super Heroic and validates the significant
progress we have made since our founding just over two years ago.
We look forward to working together to expand Super Heroic's reach
as we continue creating best-in-class product and experiences to
inspire children around the world."
Foot Locker Inc. will serve as a board advisor to Super Heroic,
partnering with the company on various growth initiatives from
product to content.
About Foot Locker, Inc.
Foot Locker, Inc. is a specialty athletic retailer that operates
approximately 3,270 stores in 27 countries in North America, Europe, Asia,
Australia, and New Zealand. Through its Foot Locker, Kids
Foot Locker, Lady Foot Locker,
Champs Sports, Footaction, Runners Point, Sidestep, and SIX:02
retail stores, as well as its direct-to-customer channels,
including Eastbay.com, the Company is a leading provider of
athletic footwear and apparel.
About Super Heroic, Inc.
Super Heroic is a tactical play company based in Oakland whose mission is to entertain, delight
and surprise every child in the world through imaginative and
interactive play. This lifestyle brand provides youth with a new
uniform of play, starting with footwear and apparel using technical
and high performance design creating a line targeted explicitly for
children.
Additional information may be found at:
https://www.footlocker-inc.com/ and
https://www.superheroic.com/
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SOURCE Foot Locker, Inc.