Leading Canadian Cannabis Company Announces New
Lifestyle-Inspired Brands
Vancouver, BC -- August 31, 2018 --
InvestorsHub NewsWire -- INVICTUS MD STRATEGIES CORP. ("Invictus"
or the "Company") (TSXV: GENE; OTC: IVITF; FRA: 8IS1) today announced the introduction of four
lifestyle-inspired cannabis brands for recreational users to become
available across Invictus’ robust distribution network under the
omnichannel Terra World. As consumers look to navigate the new
world of recreational cannabis, Invictus is curating a selection of
brands that mirror the varied lifestyles of the recreational
user.
Developed in
partnership with Authentic Brands Group (“ABG”), Invictus brings to
market four new recreational cannabis brands including Dukes,
Zooey, Sterling & Hunt, and Sinister, each of which addresses a
specific target audience and his or her lifestyle. Dukes is
positioned to bring together friends and is framed around the idea
of living in the moment. Zooey is designed with women in mind and
addresses each user’s social and physical well-being. Sterling
& Hunt is aimed at the user who is a true connoisseur in all
aspects of his or her life. Sinister is a high THC brand for the
experienced user. Dukes and Zooey include a balanced THC/CBD
product and Sterling & Hunt features a medium THC
product.
ABG owns,
manages, and builds the long-term value of a global portfolio of
Lifestyle, Celebrity and Entertainment brands out of their
headquarters in New York City. ABG's brands have a retail footprint
that spans the luxury, specialty, department store, mid-tier, and
e-commerce channels and 4,381 branded freestanding stores and
shop-in-shops worldwide.
In order to
capture a growing and dynamic market, Invictus is employing a
five-pillar distribution channel strategy that includes medical,
recreational, international, Licensed Producer to Licensed
Producer, and retail stores. Invictus’ most recent announcement of
a supply agreement with Alberta Gaming and Liquor Commission as
well as the Letter of Intent with GTEC exemplifies this approach by
adding new distribution and retail opportunities. GTEC expects to
have a minimum of 15 Cannabis Cowboy retail stores open by October
17, 2018, in Alberta, as well as 1 location in Saskatchewan,
complemented by an e-commerce platform that will serve the entire
Province.
Ahead of the
recreational market opening on October 17th, Invictus
will roll out a robust brand campaign in compliance with Health
Canada’s guidelines and launch an all-new website that will provide
consumers with important product education and information, brand
highlights, and the vision behind Invictus.
For more information, please visit www.invictus-md.com.
On Behalf of the Board,
Dan Kriznic
Chairman and CEO
Jessica Martin
Vice President, Public Relations and Regulatory Affairs
(604) 537-8676
About Invictus
Invictus is a global cannabis company offering a selection of
products under a wide range of lifestyle brands. Our integrated
sales approach is defined by five pillars of distribution including
medical, adult-use, international, Licensed Producer to Licensed
Producer and retail stores.
Invictus has partnered with business leaders to convey our
corporate vision, including KISS music legend and business mogul
Gene Simmons as our Chief Evangelist Officer, and global branding
agency Authentic Brands Group. Invictus is expanding its
cultivation footprint, with two cannabis production facilities
fully licensed under ACMPR in Canada and a third awaiting approval,
featuring 100,000 square feet of available grow space today with
200,000 expected by January 2019 and 1 million by end of 2019. The
Company will earmark 50 per cent of production to the medical and
recreational markets, respectively. To ensure consistency in
quality and supply, Invictus maintains all aspects of the growing
process through its subsidiary, Future Harvest Development Ltd., a
high-quality Fertilizer and Nutrients manufacturer. Invictus drives
sustainable long-term shareholder value through a diversified
product portfolio with over 69 Health Canada approved strains and a
multifaceted distribution strategy including medical, recreational,
international and retail. For more information visit
www.invictus-md.com.
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing, and
entertainment company, which owns a global portfolio
of entertainment and lifestyle brands. Headquartered in
New York City, ABG manages, elevates, and builds the long-term
value of more than 33 consumer brands by partnering with
best-in-class manufacturers, wholesalers, and retailers. Our brands
have a global retail footprint in more than 50,000 points of sale
across the luxury, specialty, department store, mid-tier, mass, and
e-commerce channels and more than 4,300 branded freestanding stores
and shop-in-shops around the world. ABG is committed to
transforming brands by delivering compelling product, content,
business, and immersive brand experiences. We create and
activate original marketing strategies to drive the success of our
brands across all consumer touchpoints, platforms, and emerging
media. For more information, please visit ABG-NYC.com.
Cautionary Note Regarding
Forward-Looking Statements: This release includes certain
statements and information that may constitute forward-looking
information within the meaning of applicable Canadian securities
laws or forward-looking statements within the meaning of the United
States Private Securities Litigation Reform Act of 1995. All
statements in this news release, other than statements of
historical facts, including statements regarding future estimates,
plans, objectives, timing, assumptions or expectations of future
performance, including the potential production capacity of
Invictus, are forward-looking statements and contain
forward-looking information. Generally, forward-looking statements
and information can be identified by the use of forward-looking
terminology such as “intends” or “anticipates”, or variations of
such words and phrases or statements that certain actions, events
or results “may”, “could”, “should”, “would” or “occur”.
Forward-looking statements are based on certain material
assumptions and analysis made by the Company and the opinions and
estimates of management as of the date of this press release,
including that Invictus will be successful in reaching its
potential production capacity, its production facilities will be
completed as anticipated, regulatory approval will be granted as
anticipated, Invictus will reach full production capacity on the
timeline anticipated by the Company, and no unforeseen
construction delays will be experienced. These
forward-looking statements are subject to known and unknown risks,
uncertainties and other factors that may cause the actual results,
level of activity, performance or achievements of the Company to be
materially different from those expressed or implied by such
forward-looking statements or forward-looking information.
Important factors that may cause actual results to vary, include,
without limitation, Invictus will not be successful in reaching its
potential production capacity, its production facilities will not
be completed as anticipated, and licenses or approvals being
granted on terms or timelines that are materially worse than
expected by the Company. Although management of the Company
has attempted to identify important factors that could cause actual
results to differ materially from those contained in
forward-looking statements or forward-looking information, there
may be other factors that cause results not to be as anticipated,
estimated or intended. There can be no assurance that such
statements will prove to be accurate, as actual results and future
events could differ materially from those anticipated in such
statements. Accordingly, readers should not place undue reliance on
forward-looking statements and forward-looking information. Readers
are cautioned that reliance on such information may not be
appropriate for other purposes. The Company does not undertake to
update any forward-looking statement, forward-looking information
or financial out-look that are incorporated by reference herein,
except in accordance with applicable securities
laws.
Neither the TSX Venture Exchange nor
its Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this
release.
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