DODGEVILLE, Wis., Aug. 3, 2018 /PRNewswire/ -- To help parents
and kids get ready for the important first day of school, Lands'
End is hosting "Backpack Day" on August 7,
2018 featuring extraordinary offers, advice and the chance
to win back-to-school prizes. More than half (55 percent) of
parents surveyed recently by Lands' End stated kids will head back
to class the last two weeks of August, making Backpack Day the
perfect time to discover and purchase the most important back to
school necessity.
"We know backpacks have become the most important back to school
essential because kids are transporting more than just school
supplies. Today's students are also toting along personal items,
tech gear and everything they need for after-school activities,"
said Gill Hong, EVP, Chief
Merchandising Officer and Head of International, Lands' End.
"That's why at Lands' End, we strive every year to build better
backpacks to evolve and meet the growing needs of kids and parents
while also offering a dedicated day like Backpack Day to discover
the best backpacks at the greatest value."
More about Backpack Day:
- 50 Percent Off – Lands' End is announcing an
EXTRAORDINARY offer in honor of Backpack Day, August 7, 2018. All backpacks (and
coordinating lunch boxes) will be 50 percent off with free
shipping. Use promo code: BACKPACK and pin: 2018 to receive this
amazing offer.
- #BackpackDay Twitter Event – August
7, 2018 (6 pm – 8 pm EST) – Lands' End is also hosting a
two-hour #BackpackDay Twitter Event, complete with advice from
Lands' End as well as chances to win $100 gift cards and backpacks.
- Online Tips – Visit landsend.com/backtoschool to
discover the best in backpacks, with shopping tools and categories
to find the perfect fitting packs.
- Pick A Pack – There's truly a backpack for everyone in
the family. Lands' End offers an assortment of packs to pick from
this season including: ClassMate®, TechPack, StudyHaul and Packable
Cinch Sack collections.
- Backpack Personality – Personalizing a backpack is a
popular trend. Between icons, initials and monograms, Lands' End
has hundreds of options for kids to create a personalized pack.
From emojis based on the popular smartphone characters to
glow-in-the-dark options with a dinosaur skeleton, crossbones and
star, kids can add personality to backpacks for only $6 for an initial, name or icon.
About Lands' End, Inc.
Lands' End, Inc.
(NASDAQ: LE) is a leading multi-channel retailer of clothing,
accessories, footwear and home products. We offer products through
catalogs, online at http://www.landsend.com/ and affiliated
specialty and international websites, and through retail locations.
We are a classic American lifestyle brand with a passion for
quality, legendary service and real value, and seek to deliver
timeless style for men, women, kids and the home.
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SOURCE Lands' End, Inc.