SAN FRANCISCO, March 28, 2018 /PRNewswire/ -- TRAILHEADX
-- Salesforce [NYSE: CRM], the global leader in CRM, today
welcomes Trailblazers from more than 43 countries and 265 global
viewing gatherings to TrailheaDX — the company's third annual
developer conference — for two days of learning, networking, fun
and giving back. At the sold-out event, Salesforce will showcase
its latest innovations across the Salesforce Platform — empowering
anyone to create connected customer experiences with Lightning,
Einstein, Trailhead and its newest offering, the Salesforce
Integration Cloud.
Tune into the keynote live via Salesforce Live
(https://www.salesforce.com/live) at 10 a.m.
PT to hear from Vice Chairman, President and COO
Keith Block; President and Chief
Product Officer Bret Taylor; EVP
Developer Relations & GM Trailhead Sarah Franklin; and special
guests. A fireside chat with Chairman and CEO Marc Benioff and CTO and Co-founder Parker Harris will also be webcast live at
4 p.m. PT.
"Companies of every size and industry need to transform how they
operate in the digital era—and that transformation starts and ends
with the customer," said Bret
Taylor, President and Chief Product Officer, Salesforce.
"The Salesforce Platform empowers our entire Trailblazer community,
regardless of skill levels, to harness the latest advancements in
technology and deliver the connected customer experiences that will
take their companies and careers to new heights."
Introducing Salesforce Integration Cloud: Connect Every
Experience
Connecting systems and disparate data sources to build customer
experiences remains one of the biggest developer challenges. The
new Salesforce Integration Cloud includes a set of services and
tools that make it easy for customers to surface their data —
regardless of where it resides — and deliver intelligent, connected
customer experiences across all channels and touchpoints.
Integration Cloud will have three layers:
- Integration Platform: Salesforce has signed a definitive
agreement to acquire MuleSoft, one of the leading platforms for
building application networks that connect enterprise apps, data
and devices, across any cloud and on-premises. MuleSoft will
continue to build toward its vision of the application network with
its Anypoint Platform, which is already being used by the world's
most innovative brands, and will also power the new Integration
Cloud. All references to MuleSoft and its products are subject
to the closing of the transaction.
- Integration Builder: Admins can build a single view of
the customer across all of their Salesforce deployments as well as
their entire network of business systems — all with clicks, not
code. In addition, admins can manage all of these connections
through a unified admin console.
- Integration Experiences: By automatically bringing
together Salesforce customer data in entirely new ways, admins can
create truly seamless and personalized end-to-end customer
experiences across sales, service, marketing, commerce and more.
For example, an admin can easily use the Lightning App Builder to
bring in commerce order history data into the Lightning service
console, enabling service reps to transform service interactions
into cross-sell and upsell opportunities — without ever leaving
their console.
Introducing Lightning Flow: The Power of CRM Process
Automation for Every Customer Experience
With Salesforce Lightning, Trailblazers can work even better,
and faster, together to build apps and components via clicks or
code. With a complete spectrum of tools and services — from the
no-code App Builder to fully programmatic environments like Heroku
— developers of all skill levels are free to choose the right tool
for their team across the entire development lifecycle on
Salesforce.
Lightning Flow is the latest platform service that gives any
Trailblazer the tools to bring the power of process automation to
CRM. Today, many businesses continue to manage customer processes
with legacy tools disconnected from customer data, resulting in
costly delays and lost opportunities. With Lightning Flow
Components, developers and business users are now building
processes with guided, visual tools integrated with customer data
and embedded into any touchpoint, resulting in reduced wait times
for customers and improved productivity.
For example, a pharmaceutical company could increase
prescription fulfillments by using Lightning Flow to build
automated processes that improve data entry and accuracy for
patients filling out insurance forms.
Make Every App Smarter with the Einstein Analytics and Quip
Live Apps
With advances in AI and app integration, business users can now
embed intelligence directly into their apps and gain instant access
to additional capabilities that keep their business moving forward
in just a few clicks.
- Einstein Analytics Developer Experience: Now,
developers can use Lightning components to embed Einstein Analytics
and live updates within custom apps to make smarter decisions, all
with clicks, not code.
- Third-party Quip Live Apps: These interactive,
customizable apps can be used right inside Quip, and are now
available directly in the Salesforce AppExchange from partners
including Altify, draw.io and Vidyard. Now customers can quickly
and easily navigate deals, design infographics, embed videos and
more - all within a single Quip document.
Trailhead Accelerates the Next Generation of Developer
Learning and Career Growth
Trailhead is Salesforce's gamified online learning platform that
takes users on free, guided learning paths to gain skills needed to
thrive in the workforce of the future. Since launching in 2014,
Trailblazers have earned more than 6.5 million badges, which
directly relate to in-demand job skills.
"Trailhead is the front door to a new career that'll change your
life," said Zac Otero, Salesforce
Lead, BKD CPAs & Advisors. "I'm living proof that you can go
from the factory floor to dealing with the most advanced
technologies in the world. Through Salesforce and Trailhead,
there's a place for anyone in the new economy—you just have to
reach for it."
Today, Salesforce is expanding Trailhead to include:
- Google Trailhead Content: New content from Google
Analytics and Google Cloud. The Google Analytics trail helps
Trailblazers understand how to gain key insights into their
website, with out-of-the-box Google Analytics Reports &
Dashboards. The Google Cloud trail teaches users how to run
powerful data queries with BigQuery, a low-cost, fully managed
enterprise data warehouse for analytics at scale.
- Trail Guides: Personalized learning journeys empower
anyone to learn the skills of the future. Trail Guides map the
right journey for any role or any experience level with recommended
content, emails and notifications along the way—giving everyone a
direct path to land their dream job.
Adventure Awaits at TrailheaDX: Two Days of Learning,
Connecting, Having Fun and Giving Back
TrailheaDX, Salesforce's third annual developer conference,
takes place March 28-29 in
San Francisco, with more than 265
global gatherings scheduled across 43 countries. The sold-out event
is a celebration of diversity, inclusion and equality, empowering a
new generation of developers to create connected experience, build
apps fast, make apps smart and skill up. The event features:
- Luminary speakers including Chairman and CEO Marc Benioff; Vice Chairman, President and COO
Keith Block; CTO and Co-founder
Parker Harris and President and
Chief Product Officer Bret
Taylor.
- More than 200 breakout sessions, learning trails for both
developers and admins, expert-led instruction, and the opportunity
to get hands-on with the latest Salesforce product
innovations.
- The Second-Annual Salesforce Equality Awards recognizing
individuals across industries for committing their careers and
lives to creating a more equal world for all.
Pricing and Availability
- Pricing for each feature of Integration Cloud will be announced
as it is made generally available.
- Lightning Flow is generally available and included with any
Platform, Sales Cloud, Service Cloud or Community Cloud
license.
- Einstein Analytics Developer Experience is generally available
and included with any Einstein Analytics Platform license.
- Third-party Quip Live Apps from Altify, draw.io, Vidyard and
more are generally available today. For more information, please
visit the Salesforce AppExchange here or contact the respective
partner.
- Trail Guides are generally available to anyone for free by
visiting http://trailhead.salesforce.com.
- New content from Google is generally available to anyone for
free by visiting http://trailhead.salesforce.com.
Additional Information
- Register for the TrailheaDX Live broadcast at:
https://developer.salesforce.com/trailheadx
- Watch the TrailheaDX fireside chat with Marc Benioff and Parker
Harris live on Wednesday, March
28 at approximately 4 p.m. PT:
https://www.salesforce.com/video/2371493
- Find the TrailheaDX viewing party nearest you
at: https://developer.salesforce.com/trailheadx/community
- To learn how Trailhead can help you grow your career visit:
https://trailhead.salesforce.com/en/modules
- For more on the latest trends in low-code, no code and
education, see here:
https://www.salesforce.com/blog/2018/03/trends-in-low-code-no-code-and-education.html
- To learn more about how Lightning Flow can transform your
business through process automation, see this blog post:
https://www.salesforce.com/blog/2018/03/introducing-lightning-flow.html
Connect with Salesforce
- Like Salesforce on Facebook http://facebook.com/salesforce
- Follow @salesforce and @trailhead on Twitter
- Get the skills needed for the workforce of the future with
Trailhead: https://trailhead.salesforce.com/
About Salesforce
Salesforce, the global CRM leader, empowers companies to connect
with their customers in a whole new way. For more information about
Salesforce (NYSE: CRM), visit: http://www.salesforce.com.
Any unreleased services or features referenced in this press
releases are not currently available and may not be delivered on
time or at all. Customers who purchase our services should make
their purchase decisions based upon features that are currently
available.
Additional Information and Where to Find It
The exchange offer referenced in this communication has not yet
commenced. This communication is for informational purposes only
and is neither an offer to purchase nor a solicitation of an offer
to sell shares, nor is it a substitute for any offer materials that
salesforce.com, inc. (the "Company"), its acquisition subsidiary
and MuleSoft, Inc. ("MuleSoft") will file with the U.S. Securities
and Exchange Commission (the "SEC"). At the time the exchange offer
is commenced, the Company and its acquisition subsidiary will file
a tender offer statement on Schedule TO, the Company will file a
registration statement on Form S-4 and MuleSoft will file a
Solicitation/Recommendation Statement on Schedule 14D-9 with the
SEC with respect to the exchange offer. THE EXCHANGE OFFER
MATERIALS (INCLUDING AN OFFER TO EXCHANGE, A RELATED LETTER OF
TRANSMITTAL AND CERTAIN OTHER EXCHANGE OFFER DOCUMENTS) AND THE
SOLICITATION/RECOMMENDATION STATEMENT WILL CONTAIN IMPORTANT
INFORMATION. MULESOFT STOCKHOLDERS ARE URGED TO READ THESE
DOCUMENTS CAREFULLY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL
CONTAIN IMPORTANT INFORMATION THAT HOLDERS OF MULESOFT SECURITIES
SHOULD CONSIDER BEFORE MAKING ANY DECISION REGARDING EXCHANGING
THEIR SECURITIES. The Solicitation/Recommendation Statement, the
Offer to Exchange, the related Letter of Transmittal and certain
other exchange offer documents will be made available to all
MuleSoft stockholders at no expense to them. The exchange offer
materials and the Solicitation/Recommendation Statement will be
made available for free on the SEC's website at www.sec.gov. Copies
of the documents filed with the SEC by the Company will be
available free of charge under the Financials heading of the
Investor Relations section of the Company's website at
www.salesforce.com/investor or by contacting the Company's Investor
Relations department at investor@salesforce.com.
In addition to the Solicitation/Recommendation Statement, the
Offer to Exchange, the related Letter of Transmittal and certain
other exchange offer documents, the Company and MuleSoft file
annual, quarterly and current reports and other information with
the SEC. You may read and copy any reports or other information
filed by the Company and MuleSoft at the SEC public reference room
at 100 F Street, N.E., Washington,
D.C. 20549. Please call the SEC at 1-800-SEC-0330 for
further information on the public reference room. The Company's and
MuleSoft's filings with the SEC are also available to the public
from commercial document-retrieval services and at the website
maintained by the SEC at http://www.sec.gov.
Forward-Looking Statements
This communication contains forward-looking information related
to the Company, MuleSoft and the acquisition of MuleSoft by the
Company that involves substantial risks, uncertainties and
assumptions that could cause actual results to differ materially
from those expressed or implied by such statements. Forward-looking
statements in this communication include, among other things,
statements about the potential benefits of the proposed
transaction, the Company's plans, objectives, expectations and
intentions, the financial condition, results of operations and
business of the Company, and the anticipated timing of closing of
the proposed transaction. Risks and uncertainties include, among
other things, risks related to the ability of the Company to
consummate the proposed transaction on a timely basis or at all,
including due to complexities resulting from the adoption of new
accounting pronouncements and associated system implementations;
the satisfaction of the conditions precedent to consummation of the
proposed transaction, including having a sufficient number of
MuleSoft's shares being validly tendered into the exchange offer to
meet the minimum condition; the Company's ability to secure
regulatory approvals on the terms expected, in a timely manner or
at all; the Company's ability to successfully integrate MuleSoft's
operations; the Company's ability to implement its plans, forecasts
and other expectations with respect to MuleSoft's business after
the completion of the transaction and realize expected synergies;
the ability to realize the anticipated benefits of the proposed
transaction, including the possibility that the expected benefits
from the proposed transaction will not be realized or will not be
realized within the expected time period; disruption from the
transaction making it more difficult to maintain business and
operational relationships; the negative effects of the announcement
or the consummation of the proposed transaction on the market price
of the Company's common stock or on the Company's operating
results; significant transaction costs; unknown liabilities; the
risk of litigation or regulatory actions related to the proposed
transaction; the pace of change and innovation in enterprise cloud
computing services; the competitive nature of the market in which
the Company participates; the Company's service performance and
security, including the resources and costs required to prevent,
detect and remediate potential security breaches; the expenses
associated with new data centers and third-party infrastructure
providers; additional data center capacity; the Company's ability
to protect its intellectual property rights and develop its brands;
dependency on the development and maintenance of the infrastructure
of the Internet; the ability to develop new services and product
features; other business effects, including the effects of
industry, market, economic, political or regulatory conditions;
future exchange and interest rates; changes in tax and other laws,
regulations, rates and policies, including those related to the
provision of services on the Internet, those related to accessing
the Internet and those addressing data privacy and import and
export controls; future business combinations or disposals; the
uncertainties inherent in research and development; competitive
developments and climate change.
Further information on these and other risk and uncertainties
relating to the Company can be found in its reports filed on Forms
10-K, 10-Q and 8-K and in other filings the Company makes with the
SEC from time to time and available at www.sec.gov. These documents
are available under the Financials heading of the Investor
Relations section of the Company's website at
www.salesforce.com/investor.
The forward-looking statements included in this communication
are made only as of the date hereof. The Company assumes no
obligation and does not intend to update these forward-looking
statements, except as required by law.
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