Immersion Announces Tencent Licenses TouchSense® Technology to Deliver Next-Generation Interactive Experiences
October 26 2017 - 4:05PM
Business Wire
Tencent’s Hit Social Media Application QQ and
Live Streaming Application NOW Adopt Immersion’s Tactile Effects
Solutions to Provide New User Experiences
Immersion Corp. (NASDAQ: IMMR), the leading developer and
licensor of touch feedback technology, today announced that it has
signed a license agreement with Shenzhen Tencent Computer Systems
Company Limited (Tencent) to bring creative tactile effects to
Tencent’s instant messaging application, QQ, and its live-streaming
platform, NOW. By using Immersion’s TouchSense® technology, Tencent
has delivered next-generation interactive experiences to its mobile
QQ and NOW applications.
Immersion has created a number of different tactile effects that
provide interactive features and capabilities for inclusion in the
mobile versions of the QQ and NOW applications. These capabilities
enhance mobile communications with the sense of touch, as users
send touch-enabled, animated messages to each other in addition to
simple text and pictures. For example, a QQ user feels a “flutter”
sensation when a loved one sends her a cascade of hearts. For NOW
users, when virtual gifts (for example a rocket, airplane or
torpedo) are given remotely by fans, both fans and the live host
can simultaneously experience associated haptics on their mobile
phones. With Immersion’s TouchSense technology, these sensations
are rich, immersive and multi-sensory, making the conversation and
interaction engaging and memorable.
“Heightening the interactive experience with tactile effects
makes social media and live streaming content more meaningful,”
said Liu Shuo, Managing Director of Greater China region,
Immersion. “We not only see characters and icons in our text and
image messages on QQ or NOW, we now feel the emotion associated
with these person-to-person messages. That is powerful.”
TouchSense Technology Enhances User Experience
TouchSense technology allows device manufacturers, content
creators and software developers to design high-quality,
power-efficient, tactile effects that enhance mobile device user
interfaces, apps and entertainment content. Immersion’s TouchSense
software includes haptic software and design framework, integration
tools, reference guides, and UX design services and support. More
information on TouchSense technology can be found at
www.immersion.com.
Immersion Demonstrates Haptics at NOW Live Event and QQ
JOY
Immersion and Tencent first demonstrated their technical
cooperation at "Now & Future," the Tencent Live NOW annual
celebration event this summer. As one of the three invited
partners, Immersion showed how haptics enhances the user experience
on the Tencent NOW Live broadcasting platform. In a visual room
Immersion created especially for haptic live broadcasting, fans and
hosts experienced the impact of touch effects when virtual gifts
enhanced with Immersion’s technology were presented. Immersion has
also attracted a large number of fans at Tencent’s QQ JOY X-dim
Festival in Chengdu as it demonstrated virtual gifts with haptics
in its custom “Touch NOW” demo area.
About Immersion
Immersion Corporation (NASDAQ: IMMR) is the leading innovator of
touch feedback technology, also known as haptics. The company
provides technology solutions for creating immersive and realistic
experiences that enhance digital interactions by engaging users’
sense of touch. With more than 2,500 issued or pending patents,
Immersion's technology has been adopted in more than 3 billion
digital devices, and provides haptics in mobile, automotive,
advertising, gaming, medical and consumer electronics products.
Immersion is headquartered in San Jose, California with offices
worldwide. Learn more at www.immersion.com.
Forward-looking Statements
This press release contains "forward-looking statements" that
involve risks and uncertainties, as well as assumptions that, if
they never materialize or prove incorrect, could cause the results
of Immersion Corporation and its consolidated subsidiaries to
differ materially from those expressed or implied by such
forward-looking statements.
All statements, other than the statements of historical fact,
are statements that may be deemed forward-looking statements,
including, but not limited to, statements regarding the benefits of
Immersion's technology and Tencent’s use of Immersion technology in
the QQ and NOW applications.
Immersion's actual results might differ materially from those
stated or implied by such forward-looking statements due to risks
and uncertainties associated with Immersion's business, which
include, but are not limited to: unanticipated difficulties and
challenges encountered in product development efforts by Immersion
and its licensees (including Tencent); unanticipated difficulties
and challenges encountered in implementation efforts by Immersion's
licensees; adverse outcomes in any future intellectual
property-related litigation and the costs related thereto; the
effects of the current macroeconomic climate; delay in or failure
to achieve adoption of or commercial demand for Immersion's
products or third party products incorporating Immersion's
technologies; and a delay in or failure to achieve the acceptance
of touch feedback as a critical user experience. Many of these
risks and uncertainties are beyond the control of Immersion.
For a more detailed discussion of these factors, and other
factors that could cause actual results to vary materially,
interested parties should review the risk factors listed in
Immersion's most current Form 10-K, and Form 10-Q, both of which
are on file with the U.S. Securities and Exchange Commission. The
forward-looking statements in this press release reflect
Immersion's beliefs and predictions as of the date of this release.
Immersion disclaims any obligation to update these forward-looking
statements as a result of financial, business, or any other
developments occurring after the date of this release.
Immersion and the Immersion logo are trademarks of Immersion
Corporation in the United States and other countries. All other
trademarks are the property of their respective owners.
(IMMR - C)
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