New Era Launches Direct-to-Consumer eCommerce Site Built by EPAM and Powered with SAP Hybris
October 17 2017 - 12:01AM
EPAM Systems, Inc. (NYSE:EPAM), a leading global provider of
digital platform engineering and software development services, and
New Era, a global headwear brand rooted in sports, today announced
the launch of New Era’s first direct-to-consumer website,
neweracap.com.
New Era’s B2B business remains strong, and the company is now
putting an emphasis on selling its products directly to customers
and expanding its offering into the lifestyle market. The new site
offers products for seasoned athletes and sports fans, as well as
street and lifestyle consumers.
"In an age where businesses cannot tolerate lengthy, scope
changing technology projects, EPAM quickly established themselves
as the standout partner for us to tackle this ambitious
initiative,” said Lorenz Gan, Global Vice President, Information
Technology, New Era. “Whilst this project represents a great
milestone for our brand, we are just getting started and are
already focused on expanding the platforms’ reach. We look to EPAM
to continue this strong partnership with us every step of the
way.”
The fully responsive website provides a seamless experience for
customers who are interested in ‘Sport’ and ‘Style.’ By utilizing
dynamic product categorization, users can easily explore products
they might not view otherwise, so ‘Sport’-focused users can break
into the ‘Style’-oriented product lines and vice versa. Each
product detail page provides all of the information a customer
needs in order to make a quick, informed decision in one place.
“Working with New Era has been a collaborative and passionate
effort from the beginning. We were able to exceed our stretch goals
by seamlessly blending best-of-breed strategy, design and
technology with agile delivery for true transformation,” said Leo
Mullen, Vice President, Digital Engagement, EPAM. “We are proud to
partner with New Era in relaunching this iconic American brand,
leveraging SAP Hybris solutions to deliver powerful and engaging
digital experiences for all customers.”
To reduce development time and offer customizable features out
of the box, the site was built on SAP Hybris Commerce Cloud and
leveraged EPAM’s prebuilt SPARK for Hybris accelerator. EPAM and
SAP Hybris* have been working together since 2010 to implement
eCommerce software for customers around the world.
The site has been rolled out in North America and Australia with
plans for Europe and APAC releases in 2018. Click here to read the
Case Study and for more information about the digital platform
engineering and software development services that EPAM provides,
visit www.epam.com. To learn more about New Era, visit
www.neweracap.com. For information about SAP Hybris, visit
www.hybris.com.
About EPAM SystemsSince 1993, EPAM Systems,
Inc. (NYSE:EPAM) has leveraged its core engineering expertise to
become a leading global product development and digital platform
engineering services company. Through its ‘Engineering DNA’ and
innovative strategy, consulting, and design capabilities, EPAM
works in collaboration with its customers to deliver innovative
solutions that turn complex business challenges into real business
opportunities. EPAM’s global teams serve customers in over 25
countries across North America, Europe, Asia and Australia. EPAM is
a recognized market leader among independent research agencies and
was ranked #12 in FORBES 25 Fastest Growing Public Tech
Companies, as a top information technology services company
on FORTUNE’S 100 Fastest-Growing Companies, and as a
top UK Digital Design & Build Agency. Learn more
at http://www.epam.com/ and follow us on
Twitter @EPAMSYSTEMS and LinkedIn.
About New Era Cap CompanySince 1920, New Era
has been hand-crafting the finest headwear in the world. Today,
with apparel and accessories lines, the brand is a market leader
rooted in sports and an influencer of street and lifestyle culture
around the globe. With over 500 licenses in its portfolio, New Era
is the brand of choice in the worlds of sport, fashion, music and
entertainment. The Company is headquartered in Buffalo, N.Y., and
its products are sold in more than 80 countries. For more
information on New Era’s global offices and partnerships, visit
www.neweracap.com and social channels @neweracap.
*SAP Hybris is a brand name launched in January 2016 to
represent the SAP solutions for customer engagement and commerce as
well as the offerings, employees, and business of acquired company
hybris AG, which continues to be our legal entity until integration
with SAP is complete.
Forward-Looking Statements This press release
includes statements which may constitute forward-looking statements
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, the accuracy of which are
necessarily subject to risks, uncertainties, and assumptions as to
future events that may not prove to be accurate. Factors that could
cause actual results to differ materially from those expressed or
implied include general economic conditions and the factors
discussed in our most recent Annual Report on Form 10-K and other
filings with the Securities and Exchange Commission. EPAM
undertakes no obligation to update or revise any forward-looking
statements, whether as a result of new information, future events,
or otherwise, except as may be required under applicable securities
law.
CONTACT: Danielle Ruess-SaltzM:
267.978.7688danielle_ruess-saltz@epam.com
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