Activision Blizzard Announces Launch of New Call of Duty®: Black Ops III Double Duty Calling Card to Support Veteran Hiring
July 28 2017 - 1:10PM
Business Wire
Digital Program to Date Has Connected More
Than 4,000 Veterans with High-Quality Jobs
Activision Blizzard (Nasdaq:ATVI) today announced it is
continuing its award winning in-game program that supports veteran
hiring with The Call of Duty™ Endowment (C.O.D.E.) Double Duty
Calling Card. With the new animated calling card, players can view
a service member transform before their eyes from a uniformed
warrior to a civilian on their way to work to show their donation’s
meaningful impact for the veteran community. Designed by Treyarch,
the C.O.D.E. Double Duty Calling Card, along with a collection of
three rare supply drops, is now available in the United States
through Call of Duty: Black Ops III for a suggested retail price of
$4.99. All gross proceeds received by Activision will be donated to
The Call of Duty Endowment (“The Endowment”), which will use all
funds to help veterans secure high-quality careers after their
military service.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170728005534/en/
(Graphic: Business Wire)
The Endowment is a non-profit founded in 2009 by Activision
Blizzard CEO Bobby Kotick. With a mission to identify and fund the
most effective and efficient employment-focused veteran-serving
organizations, the Endowment has funded more than 37,000 job
placements to date, at an average 2017 cost-per-placement of $552,
with an average starting salary of $56,784, and with a six-month
retention rate of 88 percent.
“We’re incredibly excited to continue to bring new content to
our community in proud support of the Call of Duty Endowment’s
mission,” said Dan Bunting, co-studio head, Treyarch. “This year’s
Double Duty Calling Card is animated to highlight the good work the
Call of Duty Endowment does to help veterans transition to civilian
life.”
“The Call of Duty community has always come out in a big way to
support the Endowment and its work to help veterans. We’re so
grateful for their backing,” said Dan Goldenberg, Executive
Director of The Call of Duty Endowment. “To date, the in-game
purchase program alone has helped our grantees get more than 4,000
veterans back to work—that’s about the size of an aircraft
carrier’s crew.”
Goldenberg added, “We are profoundly appreciative of the
contribution by our partners. This program would not be possible
without the continued support of Treyarch, Sledgehammer Games,
Infinity Ward, Raven Software, Sony and Microsoft.”
The Double Duty Calling Card and its associated collection of
three rare supply drops is available now through February 7, 2018
on PlayStation 4, Xbox One and PC platforms in Call of Duty: Black
Ops III.
About Activision Blizzard:
Activision Blizzard, Inc., a member of the Fortune 500 and
S&P 500, is the world's most successful standalone interactive
entertainment company. We delight hundreds of millions of monthly
active users around the world through franchises including
Activision's Call of Duty®, Destiny and Skylanders®, Blizzard
Entertainment's World of Warcraft®, Overwatch®, Hearthstone®,
Diablo®, StarCraft®, and Heroes of the Storm®, and King's Candy
Crush™, Pet Rescue™, Bubble Witch™ and Farm Heroes™. The company is
one of the Fortune "100 Best Companies To Work For®". Headquartered
in Santa Monica, California, Activision Blizzard has
operations throughout the world, and its games are played in 196
countries. More information about Activision Blizzard and
its products can be found on the company's
website, www.activisionblizzard.com.
About the Call of Duty Endowment:
The Call of Duty Endowment is a non-profit co-founded by Bobby
Kotick, CEO of Activision Blizzard. The Endowment helps veterans
find high quality careers by supporting groups that prepare them
for the job market and by raising awareness of the value vets bring
to the workplace. For more information about the Call of Duty
Endowment, please visit www.callofdutyendowment.org.
ACTIVISION and CALL OF DUTY® are trademarks of Activision
Publishing, Inc. All other trademarks and trade names are the
properties of their respective owners.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Activision
Blizzard’s expectations, plans, intentions or strategies regarding
the future, including statements about the availability and
features of the The Call of Duty Endowment Double Duty Calling
Card, are forward-looking statements that are not facts and involve
a number of risks and uncertainties. Factors that could cause
Activision Publishing's actual future results to differ materially
from those expressed in the forward-looking statements set forth in
this release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard's
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this
release are based upon information available to Activision
Publishing and Activision Blizzard as of the date of this release,
and neither Activision Publishing nor Activision Blizzard assumes
any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
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version on businesswire.com: http://www.businesswire.com/news/home/20170728005534/en/
Rubenstein CommunicationsLauren Condoluci,
212-843-8493lcondoluci@Rubenstein.com
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