On November 8th, JETOUR Global Travel⁺ Conference 2024 grandly
opened in Fuzhou, China. Themed on “TRAVEL WORLDWIDE”, the
Conference invited more than 1,000 travel players from 62 countries
and regions around the world for the first time, comprehensively
demonstrating achievements of the Travel⁺ Strategy. JETOUR released
the global travel lifestyle brand "JETOUR LIFE" and the global user
brand "TRAVELER". The event showcased JETOUR’s strengths in leading
the global off-road culture with its Travel⁺ Strategy, and
demonstrated the high-quality development of China’s automotive
industry to the world.
During the three-day event, JETOUR also organized a series of
activities such as factory tour for international users, music
festival, co-creation meetings, camping summits, self-driving
drivers meeting, and test drives, bringing together industry
experts, senior users, and celebrities within the field to expand
the boundaries of Travel⁺ strategy and explore more possibilities
in travel. During the Conference, JETOUR also set up a rich array
of lifestyle scenarios and product experience zones centered around
the Travel⁺ Life, including camping, road trip, refitting,
merchandise, and ESG service etc. These immersive experiences
allowed global users to delve into the profound essence of Travel⁺
and appreciate the charm of JETOUR's travel and off-road
culture.
Targeting the world, staying with users. Let the world
fall in love with China’s JETOUR
Travel is not only a lifestyle but also a culture. “JETOUR has
always advocated ‘TRAVEL WORLDWIDE' philosophy. JETOUR is going
global. China's JETOUR is also the world's JETOUR! In the future,
JETOUR will be a synonym of off-road in the world,” said Yin
Tongyue, Chairman of Chery Holdings Group.
Zhang Guozhong, Executive Vice President of Chery Automobile Co.
Ltd., stated in his speech that as the Group's flagship brand
focusing on Travel+, JETOUR was born to embrace the world. In the
future, JETOUR will continue targeting the world and staying with
users, leading the internationalization process of China-style
off-road culture and contributing to perfect journey experiences
for global travelers. With JETOUR, travel will be fantastic and the
whole world will be more colorful.
At the Conference, Li Xueyong, President of JETOUR Auto shared
the achievements and future development plans of JETOUR's "Travel⁺"
strategy. According to his statement, JETOUR has firmly adhered to
the "Travel⁺" Strategy since the brand’s establishment, creating
Travel⁺ products based on user-centric thinking, and vigorously
promoting a Travel⁺ Life, providing high-quality and high-value
off-road experience. The continuous acceleration of the "JETOUR
Speed" has positioned the brand as an international mainstream
automotive brand. In September and October of this year, JETOUR’s
monthly deliveries exceeded 60,000 units for two consecutive
months. The cumulative sales from January to October in 2024
exceeded 439,000 units, up 89.3% year-on-year, ranking among the
top SUV brands in China. Currently, JETOUR expects to achieve its
annual sales target of 500,000 units ahead of schedule, making it
the first Chinese automobile company to reach the sales milestone
of 500,000 units within six years of its establishment. In the
future, JETOUR will continue to think long-term, adhere to its
commitment to create a better journey for global users, continue to
build global leading brand in hybrid off-road vehicles, and attract
more global users to the off-road culture with Chinese
characteristics.
By launching JETOUR LIFE brand, JETOUR creates a travel
benefits system worldwide
For a long time, JETOUR has been improving user experiences and
made great efforts in building the "Travel⁺" lifestyle. At present,
JETOUR has developed more than 300 traveler rights partners in over
40 countries, and more than 1,100 global lifestyle accessory
products to meet users’ comprehensive and diversified needs in six
major scenarios, such as scenic spots, lodging, dining, and
camping, etc. Currently, over 100,000 people have been enjoying
JETOUR’s real Travel⁺ advantage.
At the Conference, with the launch of "JETOUR LIFE" lifestyle
brand, JETOUR introduced its core concept of “Urban. Off-road. Fun”
to build the world's first complete travel lifestyle, connecting
users and keeping them interested in sharing their travel stories.
JETOUR has only one mission, which is to make travel better. JETOUR
LIFE will work with the world's top brands and global travelers to
expand "Travel⁺" lifestyle, explore more possibilities about
travel, and create the ultimate travel experience for everyone who
loves travel.
In addition, JETOUR has also cooperated with top brands such as
OZtrail, Under Armour, and HEIMPLANET to launch lifestyle products
including inflatable tents, jackets, luxury dome canopies, CT1
foldable bicycles, and off-road strollers, so that every user can
drive their ideal cars and make their travel dreams come true.
JETOUR launches "Traveler" global user brand, building a
community for global travelers
For JETOUR, user is the differentiator of its brand, and it is
the base for its globalization. At this year's Travel⁺ Conference,
JETOUR’s user concept was further upgraded by releasing the global
user brand "TRAVELER". Ke Chuandeng, Vice President of JETOUR Auto,
stated: "TRAVELER is JETOUR’s social platform, and it is the place
where every user becomes a traveler. JETOUR will unlock the
wonderful "travel⁺" life by staying close to users, providing good
service and experiences to users, and create a more pleasant travel
experience for users. Travel with TRAVEL, JETOUR will be more
international and successful in the future.”
At the event, JETOUR officially released a travel package worth
1.4 billion yuan for global users, featuring 12 VIP rights and
benefits, including cash vouchers for popular attractions such as
Disneyland and Universal Studios, discount vouchers for 1.2 million
hotels such as The Peninsula Hong Kong and Pullman Paris Centre
Bercy, cash vouchers for car rentals in 5,000 cities worldwide,
cash vouchers for VIP lounges in 70 international airports around
the world, and cash coupons for 200,000 guesthouses around the
world, covering 38 countries and whole scenario of traveling,
living and entertainment.
It is worth mentioning that JETOUR launched the global cheetah
protection charity project in conjunction with Discovery Channel
and Cheetah Conservation Fund (CCF). At the Conference, JETOUR
premiered the teaser of the documentary "Return of the Cheetah", in
which the protagonist, Hazen Audel, a close friend of the JETOUR
brand and an explorer, shared his unforgettable behind-the-scenes
stories. JETOUR also teamed up with Hazen Aurel to donate for
cheetah conservation. During this Conference, JETOUR also made
great efforts to create the Discovery Life Zone, bringing two
themed series of co-branded lifestyle exhibits of "Cheetah
Conservation with JETOUR" and "Nature Code".
In the future, JETOUR will partner with Discovery Channel to
continue to carry out the special cheetah protection project,
contribute to the protection of endangered wildlife, and encourage
more users to join charitable activities, and practice sustainable
lifestyles with real actions.
From China's off-road SUV brand to the global leading brand in
hybrid off-road vehicles, and from a leader in "travel+" lifestyle
leader to the build of the global travel culture, JETOUR is
committed to achieving higher goals. In the future, JETOUR will
continue to lead the way with its "Travel⁺" Strategy, laying a
solid foundation with products and accessories together with global
users to create and share a more wonderful, diversified and better
travel life, making JETOUR synonymous with off-road culture.
Media Contact:
Media Contact:
Company Name: Jetour Profile
Company website: https://jetourglobal.com/
Contact person's full name: Sunyingying
Email id: sunyingying2@mychery.com
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