Planted Ventures LLC Announces US Launch of Tattooed Chef™ Brand and Private Label Frozen Entrees, Smoothie Bowls, and Vegetables
May 07 2024 - 8:00AM
Business Wire
Italian Grown, LA Made Products Now
Available at Select Costco Wholesale Stores with Traditional Retail
Roll Out Scheduled to Commence in 2024
Planted Ventures LLC, a vertically-integrated
manufacturer of innovative, “better for you” frozen entrees, bowls,
vegetables, and more, sold under the Tattooed ChefTM brand and via
private label, today announced the US launch of four new Italian
grown, LA-made frozen food categories: Entrée Bowls, Smoothie
Bowls, Veggie Blends, and Veggie Commodities. These products are
being introduced in connection with the re-launch of the Tattooed
Chef brand under the ownership of Planted Ventures LLC.
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Planted Ventures’ Tattooed Chef branded products are currently
available at select Costco Wholesale Stores in the United States. A
broader national club and retail roll-out for both the Tattooed
Chef brand and private label is set to commence later this
year.
Driven by “nostalgic innovation” - familiar foods with a
plant-based twist - and drawing from her family’s food industry
roots, Executive Chef and Founder Sarah Galletti (The Tattooed
Chef) has created a delicious, good-for-you, easy-to-prepare frozen
line up that combines her Italian heritage with the vibrancy and
diversity of LA culture.
“Food can drive us towards new experiences and bring us together
in ways that enrich our lives and heal our spirit,” said Ms.
Galletti. “The return of Tattooed Chef reflects our belief that
simple food is the best food, with ingredients that are honest and
sustainably sourced. We are reinventing the classics that people
already recognize and are excited to eat and making it easy and
accessible for them to do so.”
The Company’s curated, refreshed products include long-time
brand favorites like the Cauliflower Mac & Cheese bowl and
Organic Acai bowls, exciting new innovations, and foundational
favorites like organic riced cauliflower, Mexican Style Street
Corn, and sheet pan vegetables.
“We are and always will be a family business that is all about
food,” said Sam Galletti, CEO of Planted Ventures. “With Planted
Ventures, we have gone back to our roots as a company and are
re-defining the concept of better-for-you frozen food.”
The foundation of Planted Ventures’ vertically integrated
operations can be found at its farm in Prossedi, Italy, where the
majority of the Company’s non-GMO and organic produce is sown and
harvested, prepared and packaged in a fully automated, 100,000
square foot facility, and shipped. This ensures both a dependable
supply and end-to-end quality assurance for the Company’s private
label and branded products.
Mr. Galletti concluded, “In my 40 years in the food industry, I
have come to understand that success is defined by three things:
surround yourself with good people, control the manufacturing, and
have strong private label relationships. At Planted Ventures, we
have all that and more - we have a brand that consumers have
embraced and, quite frankly, have missed. We are excited to
commence this re-launch of the Tattooed Chef brand, establish and
renew industry relationships, and to become part of the healthy
eating journey of millions of plant-based intenders.”
Learn about Planted Ventures’ latest innovations and the brand
that is heating up the freezer aisle at https://tattooedchef.com/,
Instagram: @tattooedcheffoods and TikTok: @tattooedcheffoods.
ABOUT PLANTED VENTURES: Is a vertically integrated
manufacturer of frozen entrees, bowls, vegetables, and more, sold
under the Tattooed ChefTM brand and via private label. The
Company’s vertically integrated operations are based at its farm in
Prossedi, Italy, where its non-GMO and organic produce is sourced,
prepared, and packaged in a fully automated, 100,000 square foot
facility. Learn more at https://tattooedchef.com/
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version on businesswire.com: https://www.businesswire.com/news/home/20240506542984/en/
INQUIRIES: media@plantedventures.com