Tarrytown, NY -- February 08, 2019 -- InvestorsHub NewsWire --
Nightfood, Inc. (OTC: NGTF), the innovative company solving
America’s $50 billion-dollar nighttime snacking problem, is proud
to announce that "sleep-friendly" Nightfood ice cream has been
voted best new ice cream of 2019 in a survey of over 40,000
consumers.
The annual Product of the Year survey, the world’s largest
consumer-voted award for product innovation, is conducted by
Kantar, a global leader in consumer research. In beating out
the other finalists, consumers indicated that Nightfood’s
one-of-a-kind innovation and unique value proposition made it a
clear-cut winner in the ice cream space, and a brand they were
highly motivated to try.
Winning this prestigious award comes with numerous benefits
which management expects will facilitate a rapid and successful
national roll-out, making Nightfood® a breakout brand in
2019.
“We’re both honored and emboldened to have won 2019 Product
of the Year,” remarked Sean Folkson, Nightfood CEO. “With our
team of leading sleep and nutrition experts, we developed a
delicious and better-for-you ice cream line that delivers premium
ice cream taste and texture while solving a massive consumer
dilemma. There are well over 100,000,000 American consumers
eating ice cream at night. Nightfood® obviously has the
market very excited. The sky is the limit for this
brand.”
Nightfood® now has the rights to use the iconic “Product of the
Year” logo on packaging, advertising, website, and in-store
displays. The logo has proven to powerfully drive additional
consumer trial and sales. Winners of the 32 year-old award
have been shown to outperform category sales performance by over
38%
In addition, Nightfood® will be featured in the Product of the
Year nationwide publicity campaign, which averages over 350 Million
media impressions annually. As in past years, coverage is
expected to include The Today Show, Extra, Women’s Day, The View,
The Wall Street Journal, Fox & Friends, The Wendy Williams
Show, People, Woman’s World, Parade, The Huffington Post, and
countless regional outlets and trade publications.
“For a new brand, this is like winning the lottery,” added Jim
Christensen, Nightfood’s VP of Ice Cream Sales and long-time ice
cream industry veteran. “Overnight, we’re now guaranteed
millions of dollars of national publicity, plus greater consumer
and retailer confidence.”
“Backed by the votes of over 40,000 everyday consumers, the
distinctive Product of the Year logo helps shoppers identify the
best new products in the supermarket, and saves them valuable time
and money during the shopping experience,” said Mike Nolan, CEO of
Product of the Year. “In an increasingly competitive and saturated
marketplace, the Product of the Year seal of approval gives our
winning products a powerful tool proven to increase product trial,
consumer awareness, distribution and sales."
The Company recently announced product has already been shipped
to fulfill purchase orders from its first major regional
supermarket chain which can only be publicly identified after
product is on-shelf later this month. In addition, a regional
distribution relationship was announced last week with New England
Ice Cream Corporation, which distributes to thousands of outlets
across New England. Management expects additional
distribution announcements to follow throughout the coming weeks
and months, as a national retail presence is quickly established
for this award-winning product line.
About Nightfood Holdings:
Nightfood Holdings, Inc. (OTC: NGTF), owns Nightfood, Inc. and
MJ Munchies, Inc.
Nightfood, Inc, “The Nighttime Snack Company”, provides
consumers delicious, better-for-you, sleep-friendly choices for
evening snacking. According to IRI Worldwide, 44% of snack
consumption occurs at night, representing a consumer spend of over
$1B weekly on nighttime snacks in the US.
The Company has developed a dynamic infographic
at http://NightSnacking.com as a definitive consumer and
media resource clearly illustrating the size and scope of the
largely untapped nighttime snack category.
Market research giant Mintel recently released a report
identifying nighttime specific food and beverages as one of their
most “compelling and category changing” trends for 2017 and
beyond.
Ice cream is now the 2nd most popular night snack choice.
Almost half of all consumers reach for ice cream at night, and it
is estimated that 80% of all at-home ice cream consumption occurs
shortly before bed. Available in 8 delicious flavors,
Nightfood® ice cream can help consumers satisfy nighttime cravings
in a better, healthier, more sleep friendly way.
To enter the Nightfood® Ice Cream Giveaway, where the Company is
giving away a one-year supply of Nightfood ice cream, plus a
brand-new freezer to store it in,
visit http://nightfoodicecream.com – each entrant gets a
coupon for a free pint of ice cream (some purchase may be
required).
MJ Munchies, Inc. was formed in 2018 as a new, wholly owned
subsidiary of Nightfood Holdings, Inc. to capitalize on legally
compliant opportunities in the CBD and marijuana edibles and
related spaces. The Company intends to market some of these
new products under the brand name “Half-Baked”.
Munchies is currently preparing a patent application
with the USPTO for a proprietary ingredient to be used in
Half-Baked snacks that Management believes will give it a unique
and defensible competitive advantage against other recreational
edible brands. The Company believes tremendous opportunities
currently exist to launch successful and legally compliant products
in this space, and that such opportunities will continue to grow
over time.
For more information,
visit http://ir.Nightfood.com and http://Nightfood.com
Questions can be directed to investors@Nightfood.com
About Product of the Year:
Product of the Year is the world's largest consumer-voted award
for product innovation. Established over 30 years ago, POY
currently operates in over 40 countries with the same purpose:
Guide consumers to the best products in their market and reward
manufacturers for quality and innovation. Product of the Year
winners are backed by the votes of 40,000 consumers in a national
representative study conducted by research partner Kantar, a global
leader in consumer research. The award is a powerful
merchandising program for marketers proven to increase product
sales, distribution and awareness. Winning products are
announced in February each year and receive the right to use the
Product of the Year logo in marketing communications for two
years. For more information,
visit productoftheyearusa.com.
The complete list of the 36 winning products of the 2019 Product
of the Year Award can be found
at productoftheyearusa.com, and follow along socially
with #POYUSA2019
on Instagram, Facebook and Twitter.
About Kantar
Kantar is the world’s leading marketing data, insight and
consultancy company. We know more about how people live, feel,
shop, vote, watch and post worldwide than any other company.
Working across the entire sales and marketing lifecycle, we help
brands uncover growth in an extraordinary world. Kantar is part of
WPP and its services are employed by over half of the Fortune 500
companies in 100 countries.
Forward Looking Statements:
This current press release contains "forward-looking
statements," as that term is defined in Section 27A of the United
States Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Statements in this press release which are
not purely historical are forward-looking statements and include
any statements regarding beliefs, plans, expectations or intentions
regarding the future, including but not limited to, any products
sold or cash flow from operations.
Actual results could differ from those projected in any
forward-looking statements due to numerous factors. Such factors
include, among others, the inherent uncertainties associated with
distribution and difficulties associated with obtaining financing
on acceptable terms. These forward-looking statements are made as
of the date of this news release, and we assume no obligation to
update the forward-looking statements, or to update the reasons why
actual results could differ from those projected in the
forward-looking statements. Although we believe that the beliefs,
plans, expectations and intentions contained in this press release
are reasonable, there can be no assurance that such beliefs, plans,
expectations or intentions will prove to be accurate. Investors
should consult all of the information set forth herein and should
also refer to the risk factors disclosure outlined in our most
recent annual report for our last fiscal year, our quarterly
reports, and other periodic reports filed from time-to-time with
the Securities and Exchange Commission.
Media Contact:
Tim Sullivan
media@Nightfood.com
732-816-0239
Investor Contact:
Stuart Smith
investors@Nightfood.com
888-888-6444, x3
Nightfood (QB) (USOTC:NGTF)
Historical Stock Chart
From Aug 2024 to Sep 2024
Nightfood (QB) (USOTC:NGTF)
Historical Stock Chart
From Sep 2023 to Sep 2024