WILLIAMS SONOMA LAUNCHES NEW SHIPPING MEMBERSHIP PROGRAM WILLIAMS SONOMA RESERVE AND NEW WILLIAMS SONOMA RECIPES APP
November 10 2021 - 11:33AM
Business Wire
Williams Sonoma Reserve Members Will Enjoy
Benefits Including Free Shipping, Access to Virtual Events and a
Williams Sonoma Recipes App Subscription
Williams Sonoma, a portfolio brand of Williams-Sonoma, Inc.
(NYSE: WSM), the world’s largest digital-first, design-led and
sustainable home retailer, announced today the launch of the new
shipping membership program, Williams Sonoma Reserve and a new
recipe app, Williams Sonoma Recipes.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20211110006043/en/
Williams Sonoma Launches New Williams
Sonoma Recipes App and Williams Sonoma Reserve membership program
(Photo: Business Wire)
The addition of both the Williams Sonoma Reserve membership
program and the Williams Sonoma Recipes app reinforces
Williams-Sonoma, Inc.’s on-going strategic initiative to develop
and deploy additional digital channels for content
distribution.
Customers who sign up for the Williams Sonoma Reserve membership
will enjoy free shipping on standard items for a year* as well as a
subscription to the Williams Sonoma Recipes app ($39.99 value) and
access to four of the brand’s popular virtual cooking classes ($80
value). Membership to Williams Sonoma Reserve is available now via
the brand’s website and costs $99 annually.
The new Williams Sonoma Recipes app provides access to thousands
of the brand’s popular recipes and instructional videos developed
and tested in the Williams Sonoma Test Kitchen. Subscribers to the
Williams Sonoma Recipes app will also have access to exclusive
content, how-to videos and tools that assist with building grocery
lists and creating virtual recipe boxes to organize recipes and
assist with menu development.
The app functionality also allows users to browse recipes
curated around a specific cuisine, season, ingredient, holiday, or
kitchen appliance. The Cooking Classes section in the app will
provide recipe guides and videos to teach users cooking techniques
or tips for working with various ingredients.
“Williams Sonoma Reserve and the Williams Sonoma Recipes app
provide our customers new ways to engage with our brand and our
coveted recipe content,” said Williams Sonoma President, Ryan Ross.
“We’re excited to extend membership benefits like free shipping to
our customers as well as virtual classes as we kick off the holiday
shopping and entertaining season.”
To sign up or learn more about Williams Sonoma Reserve, please
visit: www.williams-sonoma.com/Reserve
The Williams Sonoma Recipe App is available for download in the
App Store. For additional information on the app, please visit:
www.williams-sonoma.com/RecipesApp
*Exclusions apply
About Williams Sonoma
Since its founding by Chuck Williams in 1956, the Williams
Sonoma brand has been bringing people together around food. A
member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands,
Williams Sonoma is a leading specialty retailer of high-quality
products for the kitchen and home, providing world-class service
and an engaging customer experience. Products include cookware,
cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar,
outdoor, cookbooks, as well as furniture, lighting and decorative
accessories. Each store offers cooking classes and tastings
conducted by expert culinary staff. A comprehensive gift registry
program for weddings and other special events is available in
stores and online. On williams-sonoma.com and the Williams Sonoma
blog, Taste, customers can find recipes, tips, and techniques that
help them create delicious meals. Williams Sonoma can also be found
on Facebook, Instagram, Twitter, Pinterest, and YouTube. Williams
Sonoma is also part of The Key Rewards, a free-to-join loyalty
program that offers members exclusive benefits across the
Williams-Sonoma, Inc. family of brands.
WSM-PR
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version on businesswire.com: https://www.businesswire.com/news/home/20211110006043/en/
Kendall Coleman Williams Sonoma kacoleman@wsgc.com
415-616-7926
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