Walmart Announces the Hottest Toys of the Year with the Release of its Top Rated by Kids Toy List
August 27 2019 - 9:00AM
Business Wire
Walmart’s toy experts - kids - tested
hundreds of games, dolls and gadgets, and have chosen their top
picks for the holiday season
It’s the most fun announcement of the year from America’s Best
Toy Shop – the reveal of Walmart’s Top Rated by Kids toy list. This
year’s list includes 48 toys, more than in previous years, and a
new featured trend: gaming! The toys that made the list include the
most Walmart exclusive toys to-date, all at incredible prices.
“Our goal is to make it as easy as possible for parents to find
the perfect toys for their children,” said Anne Marie Kehoe, vice
president of toys at Walmart. “Our customers count on us to have an
unbelievable selection of top toys at incredible prices for every
gifting occasion. And, that’s especially true during the
holidays.”
In addition to the Top Rated by Kids toys, customers will find
more toys than ever before in Walmart stores and on Walmart.com,
guaranteeing something exciting for every toy shopper. Customers
can shop from a 25 percent increase in toy exclusives in stores and
online and over 40 new toys from kid-influencer brands, and enjoy
fun in-store experiences, including National Play Day on September
14.
The 2019 Top Rated by Kids Toy List
Cue the toy drum soldier for the drumroll, please…This year’s
Top Rated by Kids toy list has expanded to reflect the broad array
of toys that appeal to today’s kids. To make it easy for families
and friends to shop for toys based on any kid’s interests, here are
this year’s top toy trends:
- Famous Friends: Inspired by the make-believe adventures
of their favorite famous characters, kids are bringing their furry
friends, heroes and role models into playtime. Toys based on this
year’s hottest cinema and TV shows are inspiring kids to reenact
the action from the big and small screens and create their own
adventures. Here are a few of the exciting toys chosen in this
trend:
- 6V Plush Simba (*Walmart exclusive)
- Harry Potter Invisibility Cloak (*Walmart exclusive gift
box)
- Paw Patrol Mighty Pups Super Paws Lookout Tower
- Unboxing Toys: The thrill of surprise toys continues to
excite kids. Adding an extra layer of fun, this year’s unboxing
toys are more than just collecting the most sought-after items –
they inspire kids to find new ways to play with their toys and
create unique adventures based on their interests. This trend
includes toys like:
- LOL Surprise 2-N-1 Glamper
- Tic Tac Toy XOXO Friends Multipack
- What's In My Purse - Doll Purse (*Walmart exclusive)
- Interactive Toys: Kids love toys that respond while
playing. From toys that talk, hug, dance and change color, these
toys engage the imagination and creativity of kids as they express
their personalities through play. This year’s interactive toys are
sure to excite, and include the following show-stoppers:
- Build A Bear Workshop Stuffing Station Value Box (*Walmart
exclusive)
- Juno The Baby Elephant
- Nascar Crash Racers Track Set(*Walmart exclusive)
- Outdoor Fun: The desire to play in the great outdoors is
big for kids this year, and they are looking to roll up to their
playdates in style. Whether they’re driving, sliding, scooting or
hovering, kids are finding new ways to get around and play outside.
Here are a few of the toys sure to drive excitement this year:
- 24V Real Tree UTV (*Walmart exclusive)
- Hover-1 Hoverboard and Kart Combo (*Walmart exclusive)
- Hover-1 Transport Scooter (*Walmart exclusive)
- Aspirational Play: Whether preparing to take flight, go
glamping, own a pet, or cook a gourmet meal, there are no limits to
creativity and no boundaries on what kids can be when playing with
these toys. Kids these days are also inspired to do their part in
making the world a better place which is evident through kids’ top
toy choices that involve caring for their pretend friends. These
are just a few of the toys inspiring kids this holiday season:
- Barbie Dreamplane
- Kindi Kids Doll
- Scruff-A-Luv My Real Rescue (*Walmart exclusive)
- Gaming: Whether it’s a rainy day or as kids get older,
they want to enhance their digital adventures as clearly influenced
by the ever-growing gaming community. Kids who are looking to get
in on the action want consoles and accessories to guarantee a
superior gaming experience. The toys that will help kids step up
their game include:
- Cynosa Chroma Keyboard
- HP Pavilion Gaming Laptop
- Kraken Grn 2019
Click here for the full list of Top Rated by Kids toys.
And, if all that isn’t enough fun, in addition to incredible
prices for all of the toys on this year’s list in stores and on
Walmart.com, Walmart is excited to offer several convenient
shopping options for the toy shopping season including in-store
Pick-up, free two-day shipping, layaway (beginning Aug. 30), and
delivery options on many of the top toys of the year, where
eligible.
For more information on the Top Rated by Kids top toys list,
visit www.walmart.com/TopRatedByKids. For press materials, visit
www.corporate.walmart.com/newsroom.
About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save
money and live better - anytime and anywhere - in retail stores,
online, and through their mobile devices. Each week, over 275
million customers and members visit our more than 11,300 stores
under 58 banners in 27 countries and eCommerce websites. With
fiscal year 2019 revenue of $514.4 billion, Walmart employs over
2.2 million associates worldwide. Walmart continues to be a leader
in sustainability, corporate philanthropy and employment
opportunity. Additional information about Walmart can be found by
visiting http://corporate.walmart.com, on Facebook at
http://facebook.com/walmart and on Twitter at
http://twitter.com/walmart.
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version on businesswire.com: https://www.businesswire.com/news/home/20190827005451/en/
Leigh Stidham Walmart Media Relations 1-800-331-0085
news.walmart.com/reporter
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