STRATHAM, N.H., Feb. 7, 2011 /PRNewswire/ -- Timberland is best
known for its rugged footwear designed for outdoor adventures, and
is widely respected for a legacy of innovation since the
introduction of its first waterproof leather boot in 1973.
Now the brand is reinventing canvas for Spring 2011 – making it
tougher than ever and adding water-resistance -- by introducing
Bionic® canvas and ion-mask™ technology by P2i in select new men's
and women's styles.
(Photo:
http://photos.prnewswire.com/prnh/20110207/NY43362-a)
(Photo:
http://photos.prnewswire.com/prnh/20110207/NY43362-b)
"Canvas is known for being tough but also lightweight and
breathable – perfect attributes for spring and summer outdoor
adventures," said Maile Buker,
Timberland's Senior Director of Marketing for North America.
"But it has also had its limitations...until now. Timberland
is excited to bring innovation to canvas footwear this spring,
making it tougher than ever and highly resistant to water and
stains, without sacrificing breathability. That means these
shoes will withstand the elements even better, and stay looking
great even longer."
Bionic® canvas is created from Bionic® yarn – a unique
material made from 50% organic cotton wrapped around a 38% recycled
PET and 12% HT polyester core. Timberland is the first footwear
brand to introduce the material's innovative new double helix
structure, making it 30% stronger than regular canvas while
maintaining the look and feel of natural cotton canvas.
Proven to dry at least 30% faster than 100% cotton canvas, Bionic®
canvas is also twice as abrasion-resistant and provides the utmost
in design aesthetics for spring, when canvas is a must-have.
Bionic® canvas is used in more than 80 styles across men's,
women's and kids styles for spring 2011.
Bionic® canvas highlights for men include the Earthkeepers™
2.0 Cupsole Canvas Deck Chukka and Earthkeepers™ Canvas
Desert Boot. Featured women's styles include the
Earthkeepers™ Vintera Chukka and Earthkeepers™ Vintera
Oxford.
To make Bionic® canvas even tougher, ion-mask™
technology by P2i has been added to repel water in
select styles, keeping feet dry while maintaining the fabric's
natural breathability. It also makes footwear highly
resistant to stains, to keep it looking great even longer. The
inclusion of ion-mask™ technology by P2i within the spring 2011
collection improves the performance of the new canvas offerings for
the season and provides consumers with durable designs that
last.
New spring styles featuring this innovative technology (in
addition to Bionic® canvas) include the Earthkeepers™ City 6
Inch Leather & Fabric Side Zip and Earthkeepers™
City Leather & Fabric Chukka and for men, and the
Earthkeepers™ Cabot Leather & Fabric Tall Zip Boot and
Earthkeepers™ Cabot Leather & Fabric Desert Boot and for
women. By utilizing these new materials and technologies,
Timberland strengthens its commitment to the environment, while
allowing consumers to make the most out of their outdoor
experiences with great-looking, outdoor-proven gear that is built
to last. Styles noted are available now at Timberland Specialty
stores and retail wholesale partners nationwide, as well as at
www.timberland.com.
About Bionic® canvas
Bionic® is a technologically advanced yarn structure which
blends petroleum and natural based fibers with recycled plastic
bottles made of PET through a unique yarn spinning method. Bionic®
yarn is product of Return Textiles, LLC - a leader in the
development, manufacturing, and distribution of high performance
ecologically sustainable yarns and fabrics. Bionic® is co-owned by
musician and producer Pharrell
Williams.
About ion-mask™ technology by P2i
Ion-mask™ technology by P2i, is a revolutionary liquid repellent
nano-coating technology for lifestyle products including footwear,
outdoor clothing and accessories. On shoes treated with ion-mask™,
water forms beads and simply rolls off. One thousand times thinner
than a human hair, ion-mask™ is completely invisible and weightless
as well as delivering the full natural airflow of the shoe material
– keeping wearers comfortable and dry, by resisting water from
outside and maintaining optimum control of temperature and
'breathability'. Ion-mask™ repels water as well as dirt too -
helping guard against stains and making products look new for
longer. The coating is molecularly bonded to the shoe at a
nanoscopic level, making it highly durable and unaffected by
everyday wear and tear. To learn more about ion-mask™ and
P2i, the world leader in liquid repellent nano-coating technology,
visit www.p2i.com.
About Timberland
Timberland (NYSE: TBL) is a global leader in the design,
engineering and marketing of premium-quality footwear, apparel and
accessories for consumers who value the outdoors and their time in
it. Timberland markets products under the Timberland®, Timberland
PRO®, Mountain Athletics®, SmartWool®, Timberland Boot
Company® and howies® brands, all of which offer quality
workmanship and detailing and are built to withstand the elements
of nature. The company's products can be found in leading
department and specialty stores as well as Timberland® retail
stores throughout North America,
Europe, Asia, Latin
America, South Africa and
the Middle East. Timberland's dedication to making quality
products is matched by the company's commitment to "doing well and
doing good" -- forging powerful partnerships among employees,
consumers and service partners to transform the communities in
which they live and work. To learn more about Timberland,
please visit www.timberland.com.
MEDIA CONTACT FOR
TIMBERLAND:
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Christina Petroni
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Porter Novelli
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christina.petroni@porternovelli.com
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(212) 601-8164
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SOURCE Timberland