Sprint Expands Digital Efforts with New In-House Agency
September 06 2017 - 9:00AM
Business Wire
Team to handle key digital marketing efforts
and is hiring for new positions
Sprint (NYSE: S) is continuing its push into digital as part of
the company’s turnaround, today announcing its first in-house
digital marketing agency to better serve its marketing needs.
Following initiatives to enhance its digital offerings and user
experience, Sprint is making significant progress on utilizing
digital platforms to drive and convert more customers online and at
retail. In fact, postpaid phone gross additions in the digital
channel doubled year-over-year and postpaid upgrades nearly tripled
year-over-year in the first quarter of fiscal year 2017.
Creating an in-house digital marketing group will allow for
streamlined internal communications, increased speed to market,
annual cost savings and the ability to take a more data-driven
marketing approach.
“As we continue to transform Sprint, we’re doing things
differently and taking bold steps to drive better results and
efficiencies, including greatly expanding our digital
capabilities,” said Rob Roy, Chief Digital Officer at Sprint. “This
emphasis on digital, now with new Sprint-based digital marketing
talent, allows us to stay on the cutting edge as we work to better
attract and serve our customers.”
Sprint plans to hire approximately 100 digital positions in the
remainder of 2017 and more in 2018 to support this digital and
digital marketing focus. Positions available now and in the coming
weeks include experts in creative development for display,
programmatic digital media, paid search, media buying and
analytics, as well as other digital areas such as care, web
development and operations. The jobs are primarily based in Reston,
Virginia, taking advantage of the growing talent pool in Virginia,
Washington, D.C. and Maryland, and at Sprint’s Overland Park,
Kansas headquarters. Those interested can apply online on the
Sprint Careers Digital site. New openings are expected to be posted
regularly to manage the company’s growing digital needs.
About Sprint:
Sprint (NYSE: S) is a communications services company
that creates more and better ways to connect its customers to
the things they care about most. Sprint served 53.7 million
connections as of June 30, 2017 and is widely recognized for
developing, engineering and deploying innovative technologies,
including the first wireless 4G service from a national carrier in
the United States; leading no-contract brands including Virgin
Mobile USA, Boost Mobile, and Assurance Wireless; instant national
and international push-to-talk capabilities; and a global Tier 1
Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the past five years.
You can learn more and visit Sprint at www.sprint.com or
www.facebook.com/sprint and www.twitter.com/sprint.
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version on businesswire.com: http://www.businesswire.com/news/home/20170906005450/en/
SprintLisa Dimino, 913-258-3497Lisa.Dimino@sprint.com
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