ON24 and NetLine Join Forces to Help Enterprise Customers Supercharge Reach and ROI
September 26 2023 - 8:00AM
Business Wire
Harnessing the power of digital engagement and
first-party data, ON24 brings new promotional campaign capabilities
to its platform through a partnership with NetLine, an Informa
Business
According to McKinsey & Company, B2B companies with the best
omnichannel experiences improve their market share by 10% annually.
That’s why, today, ON24 (NYSE: ONTF), a leading sales and marketing
platform for B2B digital engagement, announced the ability for
customers to extend the reach and impact of their digital marketing
campaigns from within its platform by integrating a new promotional
channel through NetLine, an Informa Business, and the world’s
largest B2B content syndication lead generation network.
"To effectively engage and convert today’s modern buyer,
enterprises need to deliver high-value content across multiple
digital channels. But, executing an omnichannel strategy takes time
and bandwidth that teams today just don’t have,” said Callan Young,
Chief Marketing Officer, ON24. “We are excited to bring our
customers a unique solution to this problem through our partnership
with NetLine. Now, our customers will have a seamless process for
promoting, amplifying, personalizing and repurposing digital
marketing campaigns to boost their reach and pipeline growth,
ultimately getting more results with fewer resources and advancing
their success.”
Together, ON24 and NetLine will provide B2B marketers with one
solution to create experiences, promote content and drive demand,
including the ability to:
- Expand audience reach by promoting upcoming webinars and
digital events through content syndication
- Improve lead quality by targeting specific audiences by
vertical, region, account and persona, using first-party data
- Streamline processes and lead flow with a direct integration
between ON24, NetLine, CRM and/or marketing automation
platforms
- Repurpose content by promoting on-demand webinars and other
assets to new audiences
- Maximize ROI and improve cost-per-lead by distributing content
across a network of media publications
"By combining NetLine’s robust content syndication network and
ON24’s leading platform for digital engagement, we are equipping
our customers with access to first-party data that can expedite
deals,” said David Fortino, Chief Strategy Officer, NetLine. “This
powerful combination will be a game-changer for marketers, enabling
them to provide their audiences with highly relevant content and
drive meaningful results for their businesses."
For more information on our partnership, please visit our
site.
About ON24
ON24 is on a mission to re-imagine how companies engage,
understand and build relationships with their audience in a digital
world. Through our leading sales and marketing platform for digital
engagement, powered by generative AI, businesses use our portfolio
of webinar, virtual event and content experiences to drive
engagement and generate first-party data, delivering revenue growth
across the enterprise – from demand generation to customer success
to partner enablement.
ON24 powers digital engagement for industry-leading customers
worldwide, including 3 of the 5 largest global technology
companies, 3 of the 6 largest US banks, 3 of the 5 largest global
healthcare companies, and 3 of the 5 largest global industrial
manufacturers, enabling organizations to reach millions of
professionals a month for billions of engagement minutes per year
with all the first-party data being captured, generated and
integrated from one place. ON24 is headquartered in San Francisco
with global offices in North America, EMEA, and APAC. For more
information, visit www.ON24.com.
Forward-Looking Statements
This document contains “forward-looking statements” under
applicable securities laws. In some cases, such statements can be
identified by words such as: “expect,” “convert,” “believe,”
“plan,” “future,” “may,” “should,” “will,” and similar references
to future periods. Forward-looking statements include express or
implied statements regarding our ability to achieve our business
strategies, growth, or other future events or conditions. Such
statements are based on our current beliefs, expectations, and
assumptions about future events or conditions, which are subject to
inherent risks and uncertainties, including the risks and
uncertainties discussed in the filings we make from time to time
with the Securities and Exchange Commission. Actual results may
differ materially from those indicated in forward-looking
statements, and you should not place undue reliance on them. All
statements herein are based only on information currently available
to us and speak only as of the date hereof. Except as required by
law, we undertake no obligation to update any such statement.
© 2023 ON24, Inc. All rights reserved. ON24 and the ON24 logo
are trademarks owned by ON24, Inc., and are registered in the
United States Patent and Trademark Office and in other
countries.
About NetLine
NetLine empowers B2B marketers to scale revenue via an
all-in-one buyer engagement platform that delivers unparalleled
buyer-level intent data and lead generation capabilities. NetLine's
AudienceTarget™ technology drives prospect discovery, quality
customer lead acquisition, and buyer engagement from real prospect
intent as professionals consume content. Additionally, NetLine also
operates INTENTIVE, the only buyer-level intent platform delivering
real-time insights into "who" is truly and actively expressing
intent within an account and uniquely delivers an industry first
marriage of online and offline Event Intent datasets. Founded in
1994, NetLine is a part of Informa Tech, a FTSE 100 leading
provider of market insight and market access to the global
technology industry. Successful B2B Marketers Start with NetLine,
visit www.netline.com
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version on businesswire.com: https://www.businesswire.com/news/home/20230926654814/en/
Media: Tessa Barron press@on24.com
Investor: Lauren Sloane, The Blueshirt Group for ON24
investorrelations@on24.com
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