Mastercard Expands Global Relationship With Riot Games as Exclusive Category Partner of League of Legends® Championship Seri...
August 21 2019 - 9:00AM
Business Wire
Brand Also Debuts First Documentary in
“Together Start Something Priceless” Global Content Series,
Celebrating the League of Legends Community
Mastercard today announced it has expanded its existing, global
partnership with Riot Games League of Legends esports into
financial services category exclusivity for the League of Legends
Championship Series (LCS), the preeminent esports series in North
America, deepening its relationship with the largest esport in the
world and reinforcing its support of the esports community.
Additionally, Mastercard today introduced “Together Start Something
Priceless,” a League of Legends community driven content series
that will showcase unique stories of League of Legends players
around the world.
“This expanded relationship represents the continued growth in
popularity of esports as well as the success of the global
partnership between Mastercard and Riot Games,” said Cheryl Guerin,
executive vice president of North America Marketing &
Communications at Mastercard. “We are also excited through the
‘Together Start Something Priceless’ content series to not only
demonstrate our support for this community, but also share some of
the great stories and inspiring individuals we have encountered
during our partnership.”
As the exclusive financial services category sponsor for the
LCS, beginning with this weekend’s Summer Split Finals in Detroit,
Mastercard will curate a wide range of Priceless experiences and
exclusive cardholder benefits across onsite event activations, via
Priceless.com and through other to-be-announced
promotions to bring cardholders closer to their passion and help
fans experience what they love about League of Legends
competitions. Mastercard will also partner with the platform to
integrate payment technology that drives a simple and secure
payment experience. This checkout experience arms players with
tokenized checkouts masking their card number making every
transaction unique for those saving their cards and for those that
aren’t, Mastercard will eliminate laborious key entry with Secure
Remote Commerce, a simple click to pay check out.
“Mastercard has already proven themselves to be true stewards of
the League of Legends community. After launching our partnership
last year, including global events and the curation of truly
priceless moments at Worlds, we’re thrilled to be expanding the
relationship and partnering with Mastercard to deliver additional
unique experiences directly to LCS fans in North America,” said
Matthew Archambault, Head of Esports Partnerships and Business
Development for North America at Riot Games.
“Together Start Something Priceless” Content Series
Mastercard has partnered with MOFILM, a leader in crowdsourcing
and social content development, to curate five entertaining and
inspiring stories that underscore the brand’s platform “Together
Start Something Priceless,” as told by League of Legends players
from around the world who are positively impacting the community,
leading the way in a trailblazing manner or supporting each
other.
Together Mastercard and MOFILM will deliver five films from
select markets (United States, Germany, China, France and Brazil)
over 6 months. Each story will focus on League of Legend players
and their unique stories. Debuting today, the first film tells the
story of professional esports competitor Stephen
Ellis, a.k.a. Snoopeh, of the United States and how he has
married his passion for League of Legends esports with an
entrepreneurial spirit to help other players turn their love of the
sport into a career.
All films will be unveiled on the new @MastercardNexus channel
on Twitter, while Mastercard’s YouTube channel will serve as a
library for all the films.
Key components of the new LCS partnership
- Sponsorship of the LCS “Player of the Week Award (POTW),” which
will recognize one professional LCS athlete as selected by a
committee of commentators and analysts on weekly play and
attributes. As an additional deliverable to the community and
viewership, fans will have the ability to vote on who they believe
the POTW will be and potentially receive the same token awarded to
that athlete. More details to be announced in the near future
- Presenting sponsorship of the LCS Opening Ceremonies in
Detroit, featuring enhanced brand visibility, assets, and access
including Priceless Experiences for cardholders such as backstage
tours, VIP viewing with League of Legends pro players and
meet-and-greets with the featured musical acts
- Opportunity to issue co-branded products, featuring esports
marks and a variety of League of Legends images, photos and
artwork, via Mastercard banking partners, allowing consumers to
further integrate their fandom into their everyday lives
For more than two decades, Mastercard has partnered with
prominent organizations in sports and entertainment to enable
cardholders to further tap into this passion through exclusive
access, unique experiences, and one-of-a-kind fan engagement
opportunities. LCS is the latest property to join Mastercard’s
impressive roster of premier partners, including Major League
Baseball, the PGA TOUR®, The Open, The Australian Open,
Roland-Garros, Rugby World Cup and UEFA Champions League, among
others.
About Mastercard
Mastercard (NYSE: MA),
www.mastercard.com, is a technology company in the
global payments industry. Our global payments processing network
connects consumers, financial institutions, merchants, governments
and businesses in more than 210 countries and territories.
Mastercard products and solutions make everyday commerce activities
– such as shopping, traveling, running a business and managing
finances – easier, more secure and more efficient for everyone.
Follow us on Twitter @MastercardNews, join the
discussion on the Beyond the Transaction Blog and
subscribe for the latest news on the Engagement
Bureau.
About LCS
The League of Legends Championship Series (LCS) is the
professional League of Legends esports league in North America.
League of Legends is the most watched esport in the world with 13
international leagues worldwide. LCS is overseen and operated by
Riot Games under the leadership of Chris "Chopper" Hopper, Head of
Esports for North America and Chris Greeley, LCS Commissioner. To
learn more about the LCS, visit lolesports.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190821005426/en/
Mastercard PR: Sarah Ely Sarah.Ely@mastercard.com
Riot Games PR: Kaitlin Stewart kstewart@riotgames.com
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