Macerich Mall Shoppers Fill 'Big Red Buckets' With Holiday Meals for Families in Need
November 17 2004 - 3:37PM
PR Newswire (US)
Macerich Mall Shoppers Fill 'Big Red Buckets' With Holiday Meals
for Families in Need Survey Shows Majority of Americans Will Make
Charitable Donations This Holiday Season SANTA MONICA, Calif., Nov.
17 /PRNewswire-FirstCall/ -- Thousands of families can count on a
holiday meal this year thanks to the kick-off of the Big Red Bucket
food drive through The Macerich Company (NYSE:MAC) shopping centers
nationwide. The program, now in its third year, asks shoppers, mall
merchants and other businesses to help fill buckets with a variety
of food items for people in need. The campaign comes at a time when
Americans are particularly willing to support charitable efforts.
According to a new Shopping in America survey, conducted for
Macerich by August Partners, an average of 61 percent of shoppers
plan to donate to a charity this holiday season. Macerich shopping
centers will conduct the Big Red Bucket campaign throughout
November and December. Supporters are asked to fill each 16-gallon
bucket with specified non-perishable items for a complete holiday
meal, including a gift certificate for a turkey or ham. Once
filled, the buckets will be delivered to families through local
non-profit organizations and food banks. "Our centers are proud to
unite communities in helping to support families in a meaningful
way this holiday season," said Susan Valentine, senior vice
president of marketing for The Macerich Company. "Last year the Big
Red Bucket campaign helped to feed more than 2,200 families across
the country and our goal is to increase that amount by at least 10
percent, providing special holiday meals to hundreds more this
year." Shopping in America is a national shopper intercept survey
that studies consumer shopping trends. The survey is conducted
among more than 6,200 shoppers within malls that are geographically
spread proportionately among the four major U.S. Census regions,
approximating the weight of the population residing in those
regions. There are 20 participating malls located in 17 states; 14
of the shopping malls are Macerich owned. The Shopping in America
report can be found at http://www.shoppinginamerica.biz/ . The
Macerich Company is a fully integrated self-managed and self-
administered real estate investment trust, which focuses on the
acquisition, leasing, management, development and redevelopment of
regional malls throughout the United States. The Company is the
sole general partner and owns an 81% ownership interest in The
Macerich Partnership, L.P. Macerich now owns interests in
properties totaling approximately 62 million square feet consisting
primarily of interests in 63 regional malls. Additional information
about The Macerich Company can be obtained from the Company's
website at http://www.macerich.com/ DATASOURCE: The Macerich
Company CONTACT: Tresa Hardt, , or Kim Craig, , +1-972-788-4511,
both for The Macerich Company Web site: http://www.macerich.com/
http://www.shoppinginamerica.biz/
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