Simon Ppy Mulls Chinese Outlets - Analyst Blog
June 13 2011 - 10:15AM
Zacks
According to the latest industry
buzz, Simon Property Group Inc. (SPG), a leading
real estate investment trust (REIT), is likely to expand its
Premium Outlet Center business in China to capitalize on the
premium shopping frenzy spurred by an improvement in market
fundamentals.
The Premium Outlet Centers offers
an unrivaled mix of leading designer and name-brand products at
significant savings, and are set up in an architecturally distinct
village-style setting with charm and ambiance. The company is
reportedly in talks with various reputed Chinese retailers to set
up its premium outlet division in one of the fastest growing
economic regions of the world. The increasing popularity of several
European and American retailer brands in China has further made
Simon Property overtly optimistic about its success in the
country.
The company presently has 69
Premium Outlet Centers in its kitty across the globe, including 57
in the U.S., 8 in Japan, 2 in South Korea and 1 each in Mexico and
Puerto Rico. Premium Outlet Centers in the U.S. are strategically
located in close proximity to major metropolitan markets such as
New York, Los Angeles, Boston and Chicago and visitor markets such
as Orlando, Las Vegas and Palm Springs.
Incidentally, one of the outlet
centers in Sendai, Japan, has been closed since March due to
earthquake and tsunami and is likely to reopen in July.
Consequently, with the simultaneous expansion of its outlet center
business in China, Simon Property is expected to generate a
significant amount of revenue from its international
operations.
Simon Property is the largest
publicly traded retail real estate company in North America with
assets in almost all retail distribution channels. The company
generally enters into long-term leases with its tenants, which
insulate it from short-term market swings that have weighed on
other players in the industry.
Furthermore, Simon Property’s
international presence gives it a more sustainable long-term growth
story than its domestically focused peers. The geographic and
product diversity of the company safeguards it from market
volatility and provides a steady source of income.
We maintain our ‘Neutral’ rating on
Simon Property, which presently has a Zacks #3 Rank translating
into a short-term ‘Hold’ rating and indicates that the stock is
expected to perform in line with the overall U.S. equity market for
the next 1–3 months. We also have a ‘Neutral’ recommendation and a
Zacks #3 Rank for Macerich Co. (MAC), one of the
competitors of Simon.
MACERICH CO (MAC): Free Stock Analysis Report
SIMON PROPERTY (SPG): Free Stock Analysis Report
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