To celebrate the launch of the all-new
collection, HGTV Home by Sherwin-Williams becomes first paint
brand to collaborate with cutting-edge interior design and
technology company Palazzo to provide exciting new ways to
instantly bring colors to life
CLEVELAND, Aug. 5, 2024
/PRNewswire/ -- HGTV Home by Sherwin-Williams revealed
"Naturally Refined" as its 2025 Color Collection of the Year with
Quietude (HGSW6212) named as the brand's 2025 Color of the
Year. "Naturally Refined" exudes quiet comfort and luxury through
softened colors with subtle contrast and is inclusive of 10 unique
shades that can be paired in endless combinations to perfectly tie
together any space.
"The 'Naturally Refined' Color Collection embraces the desire
for simplicity and slower living," said Ashley Banbury, color marketing manager at HGTV
Home by Sherwin-Williams. "Thoughtfully curated with longevity in
mind, each shade emanates elements of timeless design and quiet
luxury to help support a living space that feels meaningful. Within
the collection, the softened sage green Quietude stands out as the
2025 Color of the Year and sets the stage for a quiet space to
promote relaxation."
To help consumers experience the 2025 Color Collection of the
Year in the comfort of their own homes, HGTV Home by
Sherwin-Williams is collaborating with recently launched innovative
AI-powered home visualization tool Palazzo. By harnessing AI,
Palazzo's cutting-edge technology curates a selection of design
ideas and finishes that align with users' visions by interacting
with the platform's AI-powered design assistant, Vinci. Founded by
tennis champion and entrepreneur Venus
Williams alongside Raffi
Holzer and Edward Lando,
Palazzo is unique in the digital design space in that users are now
able to upload photos of their actual spaces and leverage Vinci's
capabilities to provide customized designs for those rooms,
providing consumers with the confidence to bring their vision to
life. This exciting collaboration marks the first paint and
coatings brand to join the platform, which will exclusively
highlight colors within the "Naturally Refined" palette, available
now. As part of this partnership, all nine permanent Color
Collections by HGTV Home by Sherwin-Williams will join the platform
through January 2025. In addition,
customers can order all 10 color chips of the 2025 Color Collection
of the Year by visiting www.hgtvhomebysherwinwilliams.com.
"We are thrilled to partner with HGTV Home by Sherwin-Williams
to bring their Color Collections directly into the homes of our
users," said Raffi Holzer,
co-founder of Palazzo. "This collaboration seamlessly integrates
our advanced AI capabilities with HGTV Home by Sherwin-William's
trend-setting aesthetics. By leveraging our platform's unique
features, such as the ability to upload photos of actual spaces for
personalization, we're not just showing potential—we're
transforming how people experience and interact with color in
real-time, ensuring they can visualize and achieve their desired
space with confidence and ease."
2025 Color Collection of the Year: "Naturally
Refined"
Born out of the cultural shift toward cultivating a
slower, more sustainable pace, the 2025 Color Collection of the
Year provides an accessible palette of designer-curated hues to
help DIYers and design enthusiasts achieve an effortless elegance
that makes a home feel peaceful and inviting. Featuring creamy
neutrals, warm browns and orange, and muted yellows and greens, the
Color Collection features the following 10 hues that can be
incorporated in any combination throughout paint, furniture and
decor to create a space for rest and relaxation:
- Convivial Yellow (HGSW6393), a light yellow with elegant warm
tones
- Sequin (HGSW6394), a brightening and uplifting shade with a
goldenrod influence
- Nomadic Desert (HGSW6107), a warm tan with a blushed
undertone
- Nutshell (HGSW6040), a neutral chocolate brown
- Spiced Cider (HGSW7702), a naturally inspired rust tone
- Snowbound (HGSW7004), a sophisticated clean white with a warm
undertone
- Stucco (HGSW7569), an elegant neutral that embodies the luxury
of linen
- Delft (HGSW9134), a mid-tone blue with a neutral undertone
- Rocky River (HGSW6215), a deep
green that walks the line of moss and emerald
- Quietude (HGSW6212), a soft green with influences of blue
2025 Color of the Year: Quietude (HGSW6212)
Embracing
both traditional and modern elements, Quietude is a cool sage green
hue with a slight blue undertone that sets the stage for a serene
environment. Selected in part for its longevity throughout a
variety of design styles, Quietude's classic elegance equips the
hue with true staying power. When applied throughout indoor and
outdoor living spaces, Quietude reminds us to slow down and look
for happiness in the everyday small moments that connect us
all.
The HGTV Home by Sherwin-Williams 2025 Color Collection of the
Year is available exclusively at Lowe's stores nationwide and on
Lowes.com. For more information and to order color chips for all 10
hues in the 2025 Color Collection of the Year, please visit:
www.hgtvhomebysherwinwilliams.com/en/colors/2025-color-collection-of-the-year.
For more information on Quietude, the HGTV Home by Sherwin-Williams
2025 Color of the Year, and to order a free sample, please visit:
https://www.hgtvhomebysherwinwilliams.com/en/colors/browse-colors/green/quietude-hgsw6212.
For more information on Palazzo and its current offerings, please
visit: palazzo.ai.
About HGTV Home® by Sherwin-Williams
HGTV Home by Sherwin-Williams launched in 2011, uniting the design
expertise of HGTV and the legendary quality of Sherwin-Williams
paints. HGTV Home by Sherwin-Williams delivers premium paints and
designer-curated Color Collections that can be mixed and matched in
any combination to create whole-home harmony and bring design
dreams to life. Available exclusively at Lowe's. For more
information, visit hgtvhomebysherwinwilliams.com.
About Palazzo
Palazzo transforms how people envision
and design spaces with advanced AI technology, offering powerful
visualization and personalization tools. The platform simplifies
decision-making for buying, renovating, or reimagining interiors,
providing realistic, AI-driven designs and personalized
recommendations. Whether planning a room makeover, selling home
furnishings, or marketing properties, Palazzo delivers solutions
that save time, reduce stress, and maximize potential. For more
information, visit palazzo.ai.
About Sherwin-Williams Consumer Brands Group
Sherwin-Williams Consumer Brands Group offers innovative products
to meet customers' paint and coating needs. The Consumer Brands
Group manufactures products under well-known brands such as
Valspar®, HGTV Home® by Sherwin-Williams,
Purdy®, Krylon®, Minwax®,
Thompson's® Water
Seal®, Cabot® and many more. Founded in 1866,
The Sherwin-Williams Company is a global leader in the manufacture,
development, distribution and sale of paints, coatings and related
products to professional, industrial, commercial and retail
customers. For more information, visit Sherwin.com.
About Warner Bros. Discovery Global Consumer
Products
Warner Bros. Discovery Global Consumer Products
(WBDGCP), part of Warner Bros. Discovery's Revenue & Strategy
division, extends the company's powerful portfolio of entertainment
brands and franchises into the lives of fans around the world.
WBDGCP partners with best-in-class licensees globally on
award-winning toy, fashion, home décor and publishing programs
inspired by the biggest franchises from Warner Bros.' film,
television, animation, and games studios, HBO, Discovery, DC,
Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With
innovative global licensing and merchandising programs, retail
initiatives, and promotional partnerships, WBDGCP is one of the
leading licensing and retail merchandising organizations in the
world.
About HGTV
HGTV delivers families with relatable stories, superstar real
estate and renovation experts and amazing home transformations that
inspire a passionate audience. For anyone seeking entertaining and
aspirational home and lifestyle content, HGTV is the place to
be. HGTV offers: a top 10 cable network that is distributed to just
over 68 million U.S. households; a website, HGTV.com, that attracts
an average of 11 million people each month; a social footprint of
more than 34 million; HGTV Magazine, a monthly publication that
reaches more than one million readers; and exclusive collections of
home-oriented products through the HGTV Home® consumer
products line. Viewers can become fans of HGTV and interact with
other home improvement enthusiasts through
Facebook, X (formerly known as Twitter), Pinterest, Instagram,
TikTok and Threads. HGTV is owned by Warner Bros. Discovery, a
leading global media and entertainment company available in more
than 220 countries and territories and 50 languages whose portfolio
also includes Discovery Channel, Max, discovery+, CNN, DC,
Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation
Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel,
MotorTrend, Animal Planet, Science Channel, Warner Bros. Film
Group, Warner Bros. Television Group, Warner Bros. Games, New Line
Cinema, Cartoon Network, Adult Swim, Turner Classic Movies,
Discovery en Español, Hogar de HGTV and others. For more
information, please visit www.wbd.com.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home
improvement company serving approximately 17 million customer
transactions a week in the U.S. With total fiscal year 2022 sales
of over $97 billion, approximately
$92 billion of sales were generated
in the U.S., where Lowe's operates over 1,700 home improvement
stores and employs approximately 300,000 associates. Based in
Mooresville, N.C., Lowe's supports
the communities it serves through programs focused on creating
safe, affordable housing and helping to develop the next generation
of skilled trade experts. For more information, visit
Lowes.com.
Media Contact
Carmichael Lynch Relate for HGTV Home by
Sherwin-Williams
hgsw@clynch.com
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