LAD Lithia Motors Inc

ANCHORAGE, AK, April 25 /PRNewswire-FirstCall/ -- Lithia Motors, Inc. (NYSE:LAD) today announced the launch of its national Assured Vehicle program at all of its dealerships in Alaska. The Assured Vehicle program will simplify customer transactions while offering unprecedented peace of mind to new and used vehicle purchasers. The Assured Vehicle program is designed to give car buyers new levels of confidence in their new and used car buying decisions. It starts with transparent, no-hassle pricing and a wide selection of well-equipped vehicles. Then to ensure complete satisfaction, an Assured vehicle can be returned within three days or 500 miles. "We have studied the current automotive industry climate nationally and have developed a unique program that answers all of the most common customer concerns in purchasing new and used vehicles," said Bryan DeBoer, President and COO of Lithia Motors. "The auto industry is susceptible to frequent change and deal-of-the-day thinking. With the Assured Vehicle program, we break that paradigm and provide a truly superior buying experience so we can earn a customer's business for life." Under the Assured Vehicle program, Lithia will use local market intelligence to equip vehicles the way customers want them, stock them in sufficient numbers to meet anticipated demand, and price them at aggressively competitive levels. To further simplify the transaction, there will be no additional dealer charges or documentation fees. Customers will have three days or 500 miles to drive the vehicle and return it with no questions asked. The big difference between the Lithia program and other return programs is that customers will not be required to trade for another new vehicle, but will be able to leave the store with their previous trade-in; without paying any re-stocking fees. "Buying a new car should be fun, but it can also be very stressful for many customers," said Bryan DeBoer. "The Assured Vehicle program is designed to eliminate that stress and give Lithia buyers a whole new level of comfort in the car buying process." Lithia Motors, Inc. is Alaska's automotive leader with seven local dealership locations and the broadest availability and selection of passenger cars, trucks and SUVs in the region. Lithia dealerships where the Assured Vehicle program will be offered include: Lithia Chrysler Jeep of Anchorage, Lithia Dodge of Anchorage, Lithia Hyundai of Anchorage, Chevrolet Saab of South Anchorage, Chevrolet of Wasilla and Chevrolet Cadillac of Fairbanks. About Lithia Lithia Motors, Inc. is a Fortune 700 and Russell 2000 Company. Lithia sells 30 brands of new vehicles at 108 stores which are located in 46 markets within 15 states. Internet sales are centralized at http://www.lithia.com/. Lithia also sells used vehicles; arranges finance, warranty, and credit insurance contracts; and provides vehicle parts, maintenance, and repair services at all of its locations. Lithia retailed 109,648 new and used vehicles and had $3.17 billion in total revenue in 2006. For more on Lithia Motors, visit us on the web at http://www.lithia.com/. DATASOURCE: Lithia Motors, Inc. CONTACT: Tom Dobry, Lithia Motors, +1-541-770-3140, ; Patrick Liebler, Liebler!MacDonald, +1-248-233-8059, ; Alaska Contact: Dave Tullos, Lithia Motors, +1-907-868-9377, Web site: http://www.lithia.com/

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