Kohl’s Features Popular “Llama Llama” Books and Plush Toys for $5
May 03 2011 - 8:00AM
Business Wire
Kohl’s Department Stores (NYSE: KSS) introduces young readers to
a new friend and helps customers give back to their communities
with the latest Kohl’s Cares® cause merchandise program. From now
through the end of June, Kohl’s features exclusive “Llama Llama”
storybooks from New York Times best-selling children’s author and
illustrator Anna Dewdney through the Kohl’s Cares® cause
merchandise program. Hardcover editions of Llama Llama Red Pajama
and Llama Llama Misses Mama, along with coordinating plush toys are
available at Kohl’s 1,097 stores nationwide and online at Kohls.com
for just $5 each, with 100 percent of the net profit benefitting
children’s health and education initiatives nationwide.
“Thanks to the enthusiastic support of our customers, the Kohl’s
Cares program has raised more than $180 million over the past 10
years, making a positive impact on the lives of children
nationwide,” said Julie Gardner, Kohl’s executive vice president
and chief marketing officer. “These books and plush toys are an
incredible value at just $5 each. Not only will families fall in
love with Anna Dewdney’s adorable characters, they can feel good
knowing their purchase supports programs that give back to their
community.”
The books feature a baby Llama and his patient Mama Llama in
situations that will make parents and kids smile – tackling topics
like going to bed and the first day of school. Dewdney’s colorful
illustrations convey the emotion little ones have when faced with
challenges and how families can overcome these obstacles
together.
“The Kohl’s Cares program is a great way for my characters to
encourage children to read, while at the same time supporting
programs that promote children’s health and education,” said Anna
Dewdney. “I’m thrilled that Llama Llama and Mama Llama can share
such a positive message about giving with children and their
parents.”
Kohl’s is serving up something for adults as well this season,
with two cookbooks that also support children’s health and
education. Top Secret Restaurant Recipes 2, a cookbook from
best-selling author and recipe clone king Todd Wilbur, shares even
more recipes for duplicating famous foods from well-known
restaurants. And help make lunches for kids healthier with The Top
100 Recipes for a Healthy Lunchbox by Nicola Graimes. Each cookbook
is available for just $5 – a real value!
In addition to the merchandise program, Kohl’s Cares features
the Kohl’s Cares scholarship program, which this year will
recognize more than 2,100 young volunteers with a total of $415,000
in scholarships and prizes; the Associates in Action program, which
encourages associate volunteerism and provided more than $13.7
million in grants last year to youth-focused nonprofit
organizations and fundraising gift cards for schools and
youth-serving organizations. For more information, visit
www.Kohls.com/Cares.
About Kohl’s Department Stores
Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a
family-focused, value-oriented specialty department store offering
moderately priced, exclusive and national brand apparel, shoes,
accessories, beauty and home products in an exciting shopping
environment. With a commitment to environmental leadership, Kohl’s
operates 1,097 stores in 49 states. In support of the communities
it serves, Kohl’s has raised more than $180 million for children’s
initiatives nationwide through its Kohl’s Cares® cause merchandise
program, which operates under Kohl's Cares, LLC, a wholly-owned
subsidiary of Kohl's Department Stores, Inc. For a list of store
locations and information, or for the added convenience of shopping
online, visit www.Kohls.com.
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